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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Recent Posts

Tags: Programmatic, Publisher, Ad Serving

Where to pay attention to when you want to increase programmatic sales of advertising?

Typically, programmatic sales means selling and buying online advertising, often using fully automated systems, thereby deviating from traditional sal...

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by Suvi Leino on Jul 14, 2020 1:06:17 PM
Tags: Programmatic, Publisher, Ad Serving

How to improve the visibility of ad placements?

Placement visibility plays a significant role in business on commercial sites. Ad visibility has for long been a hot topic among publishers, advertise...

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by Suvi Leino on Jul 14, 2020 11:59:47 AM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving

Client Side Header Bidding models in Programmatic sales

Header bidding is a technique where the publisher offers the same ad impression, to multiple ad exchanges, simultaneously. Once the highest bid is sel...

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by Suvi Leino on Nov 10, 2018 2:12:00 PM
Tags: Publisher, Ad Serving, Adops

What happens in the Adops?

AdOps, which primary task is to support sales and implementation of online advertising, is one of the most strategically important units for online ad...

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by Suvi Leino on Nov 9, 2018 2:53:00 PM
Tags: Technologies, Publisher, Ad Serving

What is an Ad Server?

The title, “What is an ad server” might seem too basic for anyone that is already familiar with ad operations. But there IS confusion about this! Sinc...

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by Suvi Leino on Apr 10, 2018 3:57:00 PM
Tags: Programmatic, Publisher, Ad Serving

Publisher, add the Ads.txt file to your site now!

The Implementation of Ads.txt file has become a standard very rapidly. By the end of October, DoubleClick Bid Manager will only buy a publisher’s inve...

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by Suvi Leino on Oct 10, 2017 4:52:00 PM
Tags: Technologies, Publisher, Ad Serving

Tips for a Successful Ad Server Migration

Are you considering to change ad server? Ad server migration and implementation requires ad management skills and a thorough knowledge of ad operation...

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by Suvi Leino on May 15, 2017 5:03:00 PM
Tags: Technologies, Publisher, Ad Serving

What’s a Full Stack Ad Platform for Publishers?

A glance at any of the advertising landscapes below will tell you that the ad tech market has become fragmented over the past few years. Ad tech vendo...

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by Suvi Leino on Sep 6, 2016 5:19:00 PM
 

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