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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Advertiser, Programmatic, Publisher, Survey

IAB Europe: Annual Comprehensive Analysis of Programmatic Advertising - Highlights of 2020

IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering trends, ...

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by Suvi Leino on Oct 9, 2020 10:00:00 AM
Tags: Privacy, GDPR, Advertiser, Publisher

How will the Apple IDFA updates affect mobile advertising?

In June, Apple’s annual Worldwide Developer Conference (WWDC) announced a series of changes to its devices and operating systems as always. The most i...

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by Suvi Leino on Sep 9, 2020 2:16:25 PM
Tags: Data, Relevant Audience, Advertiser

Where should you pay attention to when buying data?

Instead of buying ad spaces the advertisers are opting to buy audiences. Armed with audience data, you can target ad viewers for example at a demograp...

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by Suvi Leino on Jul 14, 2020 1:13:21 PM
Tags: Data, Relevant Audience, Advertiser

The role and possibilities of data in programmatic buying

Programmatic buying refers to the purchase of media space through platforms. Unlike traditional direct buying, it happens in real-time and ad impressi...

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by Suvi Leino on Apr 17, 2020 12:35:00 PM
Tags: Advertiser, Programmatic, Technologies

Buying a Display Campaign through Google - The differences in Display & Video 360 and Google Ads?

Google offers advertisers two ways of running display activity - through the Google Display Network (GDN), purchased through Google Ads (formerly Adwo...

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by Suvi Leino on Mar 5, 2020 12:38:00 PM
Tags: Data, Privacy, Advertiser, In-housing

Digital Marketing 2020 - What are the current trends?

Typically, early in the year, it is anticipated which topics will become the hottest in digital marketing this year. What has already changed the digi...

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by Suvi Leino on Feb 4, 2020 12:39:00 PM
Tags: Data, Relevant Audience, Advertiser

What are 1st, 2nd and 3rd party data and how can they be used in marketing?

Data is one of the key drivers of successful marketing. One of the biggest challenges for the marketer is understanding the data, prioritizing it and ...

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by Suvi Leino on Dec 5, 2019 12:42:00 PM
Tags: Relevant Audience, Advertiser, Relevant Digital

MTVuutiset.fi joins Relevant Audience, which will become Finland's largest independent data marketplace

MTV and Aller set up a joint data marketplace in 2016. However, the companies have now decided to end their collaboration and MTVuutiset.fi is joining...

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by Suvi Leino on Nov 21, 2019 12:43:00 PM
Tags: Advertiser, In-housing, Programmatic

Growing trend: in-housing in digital marketing

The talk about advertisers' desire and need to take their digital marketing operations into their own hands is running hot. According to the IAB Europ...

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by Suvi Leino on Dec 27, 2018 1:30:00 PM
Tags: Data, Relevant Audience, Advertiser

How to select an effective target audience for your ad campaign?

People encounter an unprecedented amount of messages throughout the day in an environment where advertisers are trying to influence their purchasing b...

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by Suvi Leino on Oct 15, 2018 2:59:00 PM
 

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