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Relevant Digital Oy

We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Data, Relevant Audience, Advertiser

Where should you pay attention to when buying data?

Instead of buying ad spaces the advertisers are opting to buy audiences. Armed with audience data, you can target ad viewers for example at a demograp...

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by Suvi Leino on Jul 14, 2020 1:13:21 PM
Tags: Data, Relevant Audience, Advertiser

The role and possibilities of data in programmatic buying

Programmatic buying refers to the purchase of media space through platforms. Unlike traditional direct buying, it happens in real-time and ad impressi...

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by Suvi Leino on Apr 17, 2020 12:35:00 PM
Tags: Data, Privacy, Google, Cookies

What should replace the third-party cookie?

Google will block third-party cookies in Chrome browser within two years. Chrome’s user base is so large that the change will have significant impacts...

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by Suvi Leino on Mar 19, 2020 12:36:00 PM
Tags: Data, Privacy, Advertiser, In-housing

Digital Marketing 2020 - What are the current trends?

Typically, early in the year, it is anticipated which topics will become the hottest in digital marketing this year. What has already changed the digi...

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by Suvi Leino on Feb 4, 2020 12:39:00 PM
Tags: Data, Relevant Audience, Advertiser

What are 1st, 2nd and 3rd party data and how can they be used in marketing?

Data is one of the key drivers of successful marketing. One of the biggest challenges for the marketer is understanding the data, prioritizing it and ...

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by Suvi Leino on Dec 5, 2019 12:42:00 PM
Tags: Data, Privacy, GDPR

Data traders’ drop out game has started?

Last week, it was reported that Oracle has stopped selling AddThis data in Europe (link). AddThis tool might be unknown to the general public. It’s a ...

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by Olli Järvilehto on Mar 27, 2019 12:52:00 PM
Tags: Data, Relevant Digital

Relevant Digital is more than ad-tech

Relevant Digital Oy is well-known for setting up tools and technologies required for online advertising and for developing and commercialising online ...

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by Suvi Leino on Feb 19, 2019 3:24:00 PM
Tags: Data, Relevant Audience, Advertiser

How to select an effective target audience for your ad campaign?

People encounter an unprecedented amount of messages throughout the day in an environment where advertisers are trying to influence their purchasing b...

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by Suvi Leino on Oct 15, 2018 2:59:00 PM
Tags: Data, Relevant Audience, Advertiser, Relevant Digital

Segment Finder helps advertisers to find valuable segments available on Relevant Audience

We have released Segment Finder to help advertisers find valuable Relevant Audience segments from different DSPs. With Segment Finder you can find all...

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by Suvi Leino on Jan 9, 2018 4:25:00 PM
 

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