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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Privacy, GDPR, Advertiser, Publisher

How will the Apple IDFA updates affect mobile advertising?

In June, Apple’s annual Worldwide Developer Conference (WWDC) announced a series of changes to its devices and operating systems as always. The most i...

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by Suvi Leino on Sep 9, 2020 2:16:25 PM
Tags: Privacy, Google, Cookies

How Google’s decision to kill 3rd-party cookies will affect to the digital marketing ecosystem?

Google has announced its decision to block third-party cookies from Chrome in two years. In practice, this will mean a big change in user data collect...

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by Suvi Leino on Apr 2, 2020 12:39:00 PM
Tags: Data, Privacy, Google, Cookies

What should replace the third-party cookie?

Google will block third-party cookies in Chrome browser within two years. Chrome’s user base is so large that the change will have significant impacts...

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by Suvi Leino on Mar 19, 2020 12:36:00 PM
Tags: Data, Privacy, Advertiser, In-housing

Digital Marketing 2020 - What are the current trends?

Typically, early in the year, it is anticipated which topics will become the hottest in digital marketing this year. What has already changed the digi...

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by Suvi Leino on Feb 4, 2020 12:39:00 PM
Tags: Privacy, GDPR, TCF

What is TCF 2.0 about and what do you have to do?

TCF, or Transparency & Consent Framework, is an industry-standard that allows to obtain the required permission for the use of data from consumers and...

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by Suvi Leino on Nov 27, 2019 12:43:00 PM
Tags: Privacy, Google, Cookies

Google Chrome’s privacy changes – how will they impact the online advertising ecosystem?

Google announced that they will bring new privacy controls to Chrome, following the same path as Safari and Firefox have chosen before, but with a sli...

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by Olli Järvilehto on May 10, 2019 3:32:00 PM
Tags: Privacy, GDPR, Publisher, IAB, TCF

TRANSPARENCY AND CONSENT FRAMEWORK (TCF) VERSION 2.0 - What should I know as a publisher?

IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compliant ...

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by Suvi Leino on Apr 26, 2019 12:48:00 PM
Tags: Data, Privacy, GDPR

Data traders’ drop out game has started?

Last week, it was reported that Oracle has stopped selling AddThis data in Europe (link). AddThis tool might be unknown to the general public. It’s a ...

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by Olli Järvilehto on Mar 27, 2019 12:52:00 PM
Tags: Privacy, Relevant Audience, GDPR, Programmatic

Transparency of the data market in a post-GDPR world

When GDPR rolled out 4 months ago, the whole industry was hyperventilating and some feared the programmatic advertising trade would come to a full sto...

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by Petri Kokkonen on Oct 5, 2018 1:44:00 PM
 

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