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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Technologies, Relevant Yield

Relevant Yield: the comprehensive platform supporting easy optimisation of digital ad sales is incorporating a header bidding manager as part of its product set

Nordic-based Relevant Digital is well known for Relevant Yield, its comprehensive sales reporting dashboard that supports both publishers and sales ho...

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by Petri Kokkonen on Aug 19, 2020 2:31:04 PM
Tags: Advertiser, Programmatic, Technologies

Buying a Display Campaign through Google - The differences in Display & Video 360 and Google Ads?

Google offers advertisers two ways of running display activity - through the Google Display Network (GDN), purchased through Google Ads (formerly Adwo...

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by Suvi Leino on Mar 5, 2020 12:38:00 PM
Tags: Technologies, Publisher, Ad Serving

What is an Ad Server?

The title, “What is an ad server” might seem too basic for anyone that is already familiar with ad operations. But there IS confusion about this! Sinc...

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by Suvi Leino on Apr 10, 2018 3:57:00 PM
Tags: Technologies, Publisher, Ad Serving

Tips for a Successful Ad Server Migration

Are you considering to change ad server? Ad server migration and implementation requires ad management skills and a thorough knowledge of ad operation...

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by Suvi Leino on May 15, 2017 5:03:00 PM
Tags: Technologies, Publisher, Ad Serving

What’s a Full Stack Ad Platform for Publishers?

A glance at any of the advertising landscapes below will tell you that the ad tech market has become fragmented over the past few years. Ad tech vendo...

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by Suvi Leino on Sep 6, 2016 5:19:00 PM
 

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