Ad Operations (aka "online ad operations", "online advertising operations", "online ad ops", "ad ops", and "ops" in the trade) refers to processes and systems that support the sale and delivery of online advertising. More specifically this is the workflow processes and software systems that are used to sell, input, serve, target and report on the performance of online ads.
The skill sets required for Advertising Operations professionals are evolving rapidly. With the proliferation of more platforms and channels, ad units and formats, metrics and tools, standardized knowledge are absolutely necessary to perform on the job in Ad Ops. Now more than ever, Ad Ops leaders need to work intelligently in order to make campaigns run efficiently.
The first certified team in Finland
Digital Ad Operations Certification raises professionalism by demonstrating knowledge of the most important concepts, guidelines and best practices in interactive advertising. One of our company’s values is that continuous development of profession skills is required for the success of our customer relationships and a key factor in the well-being of our staff. Certificates support our company’s values and were seen as a good opportunity to demonstrate the service team skills.
So now we can happily to tell that our Relevant Adops team is the first IAB Adops certified team in Finland. We also wanted to develop our know-how with Google tools so in addition our team is Google certified. Now we can assist you with Google’s tools better than before.
If you need help ask for Relevant
Relevant’s AdOps provides services to support online advertising. Situations change and at times resourcing can be challenging. We provide support as needed either for longer periods or as urgent assistance in unexpected situations such as in cases of holidays or illnesses. We can also solve difficult technical problems whenever assistance is necessary. Our team knows how to use all of the common technologies for ad-servers, product management and programmatic sales.
For more info: maria.tegner(a)relevant.fi