How Publishers Can Use Prebid Video to Increase Ad Sales

With advanced header bidding, a publisher can simplify and speed up the commercialisation of advertising inventory. This technology allows ad impressions to be shared with multiple sources of demand simultaneously before making calls to the ad server. The competition can occur either in a browser (client-side) or on a server (server-side). 

Prebid.js is the most used Header-Bidding “wrapper” in the industry, most likely because it provides a simple solution for Video Header-Bidding and mobile, too. Prebid Video can be utilised in in-stream, out-stream and long-form ad placements:

• Instream - Instream video ads serve in-line with existing video content on your page. The ads can serve before, during, or after a piece of video content. As the publisher, you must provide your own video player that can be used to render the ads.
• Outstream – Outstream video ads serve separately from any existing video content. Often, outstream video ad units are used to create video inventory on pages that do not include any video content. The outstream video ad is displayed through an associated outstream video renderer, which usually ingests configuration options that control the user experience. (For example, the out-stream video player can be configured to expand within a text body on-page when in view and collapse when the video is finished).
• Long-form - Long-form video content always has a content arc with a beginning, middle and end. Ads display in an ad pod, a grouping of individual ads appearing at the beginning, end or during the video content. As the publisher, you must provide your video player that can be used to render the ads.

How do header bidding solutions for these ad formats work technically? - read more here.

Header bidding is smoother with a Prebid Wrapper, leading to faster response times, lower latency, and a better overall user experience. By implementing Prebid’s code, Advertisers can serve videos on a wide range of video players that are integrated with Prebid’s various adapters, and so Publishers receive demand and optimise video ads.

Prebid.js is a feature-rich header bidding platform. It enables the combination of more than 200 sources of demand to increase sales by leveraging ready-made adapters. Prebid also supports different currencies, universal ID solutions, and several ad servers and is compatible with the IAB TCF 2.0 standard.

Prebid Video's benefits for Publishers

Consumers are increasingly engaging with video content, which has also led to an increase in video advertising, and there is no end to the growth. Video ads are known to be more compelling and allow for creative and compelling storytelling that makes it easier to capture the audience's attention.

The growing popularity of videos has also led publishers to create conditions to distribute video ads and increase the demand for video inventory. Hence, the inventory is as widely available to advertisers as possible. More efficient commercialisation of videos allows Publishers to increase their advertising revenue.

Video Header Bidding has several benefits for Publishers:

• More demand for unsold ad inventory > higher fill rates.
• Monitoring of demand partners and their performance > more control.
• Increasing video demand > more revenue.
• Ad impressions’ allocation is more intelligent> better yield.
• A better understanding of bid levels > optimal eCPM.

We recommend leveraging Prebid to optimise video ad sales, whether in outstream formats or instream video advertising, for short or long video content.

Easily implement Prebid Video with Relevant Yield HB Manager

Relevant Yield HB Manager supports all ad formats, including various forms of video advertising. You can maintain a video advertising Header Bidding setup via the Relevant Yield interface. Adding new sources of demand and varying the setup for different video content and sites is easy.

Relevant Yield also provides detailed real-time analytics on revenue coming through Header Bidding. Relevant Yield also tirelessly monitors technologies' functionality and immediately alerts you of any technical issues. In addition to the growing revenue, we ensure that your valuable video inventory generates profit continuously! Read more about HB Manager here >>

Relevant Yield is a SaaS platform independently developed by Nordic Relevant Digital, which provides solutions for publishers and advertising networks to enhance digital advertising.

The Relevant Yield product family includes: HB Manager - a remote management tool for programmatic advertising, HB Analytics - real-time analytics for ad sales, and Ad Revenue Insight - comprehensive analytics for digital sales for sales tracking and optimisation.

With Relevant Yield, publishers and their sales partners can increase advertising revenue, increase efficiency, maintain better control, be more independent, and save on costs. You can read more about Relevant Yield here or book a meeting to learn how you would benefit from using Relevant Yield.