RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Jun 16 2025
  • by Suvi Leino
  • 0 Comments

TCF and GDPR: A Years-Long Dispute Settled – What Publishers Need to Know

IAB Transparency & Consent Framework (TCF) is an open standard ...

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blog
Jun 11 2025
  • by Suvi Leino
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Digital Services Act (DSA) and Its Impact on Online Platform Publishers

The Digital Services Act (DSA) is a regulation of the European Union ...

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blog
Jun 9 2025
  • by Thuy Ho
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Should Publishers Manage Programmatic In-House or Outsource to a Managed Service?

News websites don’t just deliver stories, they also deliver ads. And ...

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blog
May 22 2025
  • by Suvi Leino
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What Google’s Ad Tech Monopoly Ruling Means for Digital Publishers

In April 2025, a U.S. federal court issued a landmark ruling: Google ...

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blog
May 12 2025
  • by Suvi Leino
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Demand Path Optimisation Survey: Aligning Publisher and SSP Goals

The efficiency of the digital advertising market does not depend ...

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blog
Apr 30 2025
  • by Suvi Leino
  • 0 Comments

Third-Party Cookies Remain in Chrome: Key Takeaways for Publishers

In April 2025, Google announced that it would no longer roll out a ...

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blog
Apr 30 2025
  • by Thuy Ho
  • 0 Comments

5 Essential Metrics to Improve Header Bidding Performance

Header bidding is a technique where the publisher simultaneously ...

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blog
Apr 7 2025
  • by Suvi Leino
  • 0 Comments

Trusted Server Explained: Why It Matters for Publishers in 2025

Trusted Server is an open-source server-side solution developed by ...

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blog
Apr 3 2025
  • by Thuy Ho
  • 0 Comments

Multivariate Testing in Ad Monetisation: Effective Strategies for Publishers

"Start testing, stop guessing" is Relevant Digital's motto, as our ...

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blog
Apr 3 2025
  • by Suvi Leino
  • 0 Comments

Making Sales Data Actionable: How to Boost Ad Performance With the Right Insights

Digital ad sales today is all about continuous optimisation, rapid ...

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