Dec 10 2024
Are SSP Curated Deals Profitable for Publishers?
At the core of a digital publisher’s success lies the ability to ...
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Dec 10 2024
AdTech Review 2024: Major Highlights and Trends of the Year
The year 2024 marked a significant turning point for digital media. ...
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Nov 6 2024
Key findings: Attitudes to Programmatic Advertising 2024
IAB Europe has again released its annual 'Attitudes to Programmatic ...
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Nov 5 2024
How to Get Started with Prebid Server?
Header bidding is a programmatic ad sales technique used by more than ...
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Nov 5 2024
Digital Media 2025: Perspectives on Innovation and Growth
The digital media industry is transitioning into a new era, where ...
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Oct 9 2024
How to Do Ad Refresh Properly?
Digital Ad Sellers constantly look for innovative ways to increase ...
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Sep 30 2024
The Impact of Google's Trial on Digital Publishers
The outcome of Google’s antitrust trial could significantly reshape ...
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Sep 25 2024
DMEXCO 2024 Recap: Digital Advertising and Programmatic in Europe and Media Trends for 2025
DMEXCO 2024 once again offered a fantastic opportunity to explore the ...
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Sep 13 2024
Google Topics API in Prebid, Does It Bring Value for Buyers and Sellers?
In July, we heard that the hard cut of Google Chrome 3rd-party ...
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Sep 9 2024
Ad Sales Analytics and Effective Optimisation with Data
Today, almost everyone in ad sales uses some form of analytics to ...
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