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Oct 27 2025
Highlights from October: Ad Tech Insights
October brought plenty of discussion around some of the industry’s ...
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Oct 27 2025
Prebid Testing: How Server-Side, Client-Side, and Parallel Bidding Compare
Prebid has become a popular industry standard for header bidding ...
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Oct 27 2025
Best Practices for Prebid
There are countless small tweaks in Prebid that can make a big ...
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Sep 24 2025
How Does the Change in Transaction ID Affect Programmatic Advertising?
Transaction ID (TID) is a technical identifier used in programmatic ...
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Sep 24 2025
What Do the EU’s Political Advertising Restrictions Mean for Publishers?
Political advertising has long been a contentious issue in Europe, ...
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Aug 19 2025
Meet the Relevant Yield Team at DMEXCO 2025
The Relevant Yield team is heading to Dmexco in Cologne this ...
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Aug 18 2025
Server-Side and Trusted Server – Technology That Gives Control Back to the Publisher?
In programmatic advertising, sales have long relied on client-side ...
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Jul 2 2025
In-House vs External Ad Tech: What Really Works for Publishers
Choosing between building ad tech in-house or adopting third-party ...
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Jul 1 2025
How to Improve Ad Viewability: 5 Proven Ways for Good Visibility and High Revenue
Ad viewability continues to be a hot topic for publishers. As buyers ...
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Jun 16 2025
TCF and GDPR: A Years-Long Dispute Settled – What Publishers Need to Know
IAB Transparency & Consent Framework (TCF) is an open standard ...
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