Nov 6 2024
Key findings: Attitudes to Programmatic Advertising 2024
IAB Europe has again released its annual 'Attitudes to Programmatic ...
Read More
Nov 5 2024
How to Get Started with Prebid Server?
Header bidding is a programmatic ad sales technique used by more than ...
Read More
Nov 5 2024
Digital Media 2025: Perspectives on Innovation and Growth
The digital media industry is transitioning into a new era, where ...
Read More
Oct 9 2024
How to Do Ad Refresh Properly?
Digital Ad Sellers constantly look for innovative ways to increase ...
Read More
Sep 30 2024
The Impact of Google's Trial on Digital Publishers
The outcome of Google’s antitrust trial could significantly reshape ...
Read More
Sep 25 2024
DMEXCO 2024 Recap: Digital Advertising and Programmatic in Europe and Media Trends for 2025
DMEXCO 2024 once again offered a fantastic opportunity to explore the ...
Read More
Sep 13 2024
Google Topics API in Prebid, Does It Bring Value for Buyers and Sellers?
In July, we heard that the hard cut of Google Chrome 3rd-party ...
Read More
Sep 9 2024
Ad Sales Analytics and Effective Optimisation with Data
Today, almost everyone in ad sales uses some form of analytics to ...
Read More
Aug 13 2024
Meet the Relevant Yield Team at DMEXCO 2024
The Relevant Yield team is heading to Dmexco in Cologne this ...
Read More
Aug 8 2024
WetterOnline Succeeds with Prebid Mobile Integration
WetterOnline is a popular and well-loved name in Germany and ...
Read More