RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Apr 7 2025
  • by Suvi Leino
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Trusted Server Explained: Why It Matters for Publishers in 2025

Trusted Server is an open-source server-side solution developed by ...

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blog
Apr 3 2025
  • by Thuy Ho
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Multivariate Testing in Ad Monetisation: Effective Strategies for Publishers

"Start testing, stop guessing" is Relevant Digital's motto, as our ...

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blog
Apr 3 2025
  • by Suvi Leino
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Making Sales Data Actionable: How to Boost Ad Performance With the Right Insights

Digital ad sales today is all about continuous optimisation, rapid ...

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blog
Mar 12 2025
  • by Suvi Leino
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AI and Header Bidding – Efficiency and Better Results

Header Bidding allows publishers to increase their ad revenue in ...

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blog
Mar 12 2025
  • by Thuy Ho
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Header Bidding Wrappers Explained: A Guide for Publishers and Ad Networks

What’s tougher—choosing from two or three wrapper options or sifting ...

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blog
Mar 11 2025
  • by Suvi Leino
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Relevant Digital Expands Its Presence in the U.S. Market

Relevant Digital continues its expansion in the North American market ...

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blog
Feb 11 2025
  • by Suvi Leino
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Programmatic and Direct Ad Sales: Why Publishers Need Both

The advertising sales landscape is more diverse than ever, and it is ...

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blog
Feb 11 2025
  • by Suvi Leino
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How AI Assistants Are Changing Ad Revenue Optimisation and Analytics

Managing ad sales is more complex than ever, yet it presents ...

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blog
Feb 10 2025
  • by Suvi Leino
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Relevant AI Is Here: Smarter Ad Monetisation With AI-Powered Assistance

Relevant Digital introduces Relevant AI. This AI-powered tool ...

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blog
Jan 16 2025
  • by Suvi Leino
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Overview of the "Pay or Okay" Model in Europe

In recent years, the funding models for digital services have become ...

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