RELEVANT DIGITAL - BLOG
Expertise and current insights on digital media commercialisation and advertising
- by Suvi Leino
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Meet the Relevant Yield Team at DMEXCO 2025
The Relevant Yield team is heading to Dmexco in Cologne this ...
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Server-Side and Trusted Server – Technology That Gives Control Back to the Publisher?
In programmatic advertising, sales have long relied on client-side ...
Read More- by Thuy Ho
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In-House vs External Ad Tech: What Really Works for Publishers
Choosing between building ad tech in-house or adopting third-party ...
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How to Improve Ad Viewability: 5 Proven Ways for Good Visibility and High Revenue
Ad viewability continues to be a hot topic for publishers. As buyers ...
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TCF and GDPR: A Years-Long Dispute Settled – What Publishers Need to Know
IAB Transparency & Consent Framework (TCF) is an open standard ...
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Digital Services Act (DSA) and Its Impact on Online Platform Publishers
The Digital Services Act (DSA) is a regulation of the European Union ...
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Should Publishers Manage Programmatic In-House or Outsource to a Managed Service?
News websites don’t just deliver stories, they also deliver ads. And ...
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What Google’s Ad Tech Monopoly Ruling Means for Digital Publishers
In April 2025, a U.S. federal court issued a landmark ruling: Google ...
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Demand Path Optimisation Survey: Aligning Publisher and SSP Goals
The efficiency of the digital advertising market does not depend ...
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Third-Party Cookies Remain in Chrome: Key Takeaways for Publishers
In April 2025, Google announced that it would no longer roll out a ...
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