Feb 11 2025
Programmatic Advertising and Direct Ad Sales – Why Are Both Necessary?
The advertising sales landscape is more diverse than ever, and it is ...
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Feb 11 2025
How AI Assistants Revolutionise Ad Revenue Optimisation and Analytics?
Managing ad sales is more complex than ever, yet it presents ...
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Feb 10 2025
Relevant Digital Launches Relevant AI – An Intelligent Assistant to Revolutionise Ad Monetisation and Analytics
Relevant Digital introduces Relevant AI. This AI-powered tool ...
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Jan 16 2025
Overview of the "Pay or Okay" Model in Europe
In recent years, the funding models for digital services have become ...
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Jan 14 2025
How Relevant Yield Empowers Publishers: Our Journey, Vision, and Commitment to Innovation
At our core, we are driven by curiosity and a passion for supporting ...
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Jan 14 2025
Trends in Programmatic Advertising 2025: A Publisher’s Perspective
Programmatic advertising has established itself as the cornerstone of ...
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Dec 10 2024
Are SSP Curated Deals Profitable for Publishers?
At the core of a digital publisher’s success lies the ability to ...
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Dec 10 2024
AdTech Review 2024: Major Highlights and Trends of the Year
The year 2024 marked a significant turning point for digital media. ...
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Nov 6 2024
Key findings: Attitudes to Programmatic Advertising 2024
IAB Europe has again released its annual 'Attitudes to Programmatic ...
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Nov 5 2024
How to Get Started with Prebid Server?
Header bidding is a programmatic ad sales technique used by more than ...
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