RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Apr 3 2025
  • by Thuy Ho
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Effective Multivariate Testing in Ad Monetisation: Strategies for Publishers

"Start testing, stop guessing" is Relevant Digital's motto, as our ...

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blog
Apr 3 2025
  • by Suvi Leino
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How to Utilise Sales Data in Advertising Sales?

Digital ad sales today is all about continuous optimisation, rapid ...

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blog
Mar 12 2025
  • by Suvi Leino
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AI and Header Bidding – Efficiency and Better Results

Header Bidding allows publishers to increase their ad revenue in ...

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blog
Mar 12 2025
  • by Thuy Ho
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A Wrapper Guide for Digital Publishers and Ad Networks

What’s tougher—choosing from two or three wrapper options or sifting ...

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blog
Mar 11 2025
  • by Suvi Leino
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Relevant Digital Strengthens Its U.S. Presence

Relevant Digital continues its expansion in the North American market ...

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blog
Feb 11 2025
  • by Suvi Leino
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Programmatic Advertising and Direct Ad Sales – Why Are Both Necessary?

The advertising sales landscape is more diverse than ever, and it is ...

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blog
Feb 11 2025
  • by Suvi Leino
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How AI Assistants Revolutionise Ad Revenue Optimisation and Analytics?

Managing ad sales is more complex than ever, yet it presents ...

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blog
Feb 10 2025
  • by Suvi Leino
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Relevant Digital Launches Relevant AI – An Intelligent Assistant to Revolutionise Ad Monetisation and Analytics

Relevant Digital introduces Relevant AI. This AI-powered tool ...

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blog
Jan 16 2025
  • by Suvi Leino
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Overview of the "Pay or Okay" Model in Europe

In recent years, the funding models for digital services have become ...

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blog
Jan 14 2025
  • by Petri Kokkonen
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How Relevant Yield Empowers Publishers: Our Journey, Vision, and Commitment to Innovation

At our core, we are driven by curiosity and a passion for supporting ...

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