RELEVANT DIGITAL - BLOG
Expertise and current insights on digital media commercialisation and advertising
- by Suvi Leino
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Trusted Server Explained: Why It Matters for Publishers in 2025
Trusted Server is an open-source server-side solution developed by ...
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Multivariate Testing in Ad Monetisation: Effective Strategies for Publishers
"Start testing, stop guessing" is Relevant Digital's motto, as our ...
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Making Sales Data Actionable: How to Boost Ad Performance With the Right Insights
Digital ad sales today is all about continuous optimisation, rapid ...
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AI and Header Bidding – Efficiency and Better Results
Header Bidding allows publishers to increase their ad revenue in ...
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Header Bidding Wrappers Explained: A Guide for Publishers and Ad Networks
What’s tougher—choosing from two or three wrapper options or sifting ...
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Relevant Digital Expands Its Presence in the U.S. Market
Relevant Digital continues its expansion in the North American market ...
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Programmatic and Direct Ad Sales: Why Publishers Need Both
The advertising sales landscape is more diverse than ever, and it is ...
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How AI Assistants Are Changing Ad Revenue Optimisation and Analytics
Managing ad sales is more complex than ever, yet it presents ...
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Relevant AI Is Here: Smarter Ad Monetisation With AI-Powered Assistance
Relevant Digital introduces Relevant AI. This AI-powered tool ...
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Overview of the "Pay or Okay" Model in Europe
In recent years, the funding models for digital services have become ...
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