Overview of the "Pay or Okay" Model in Europe
In recent years, the funding models for digital services have become a significant topic of discussion, mainly due to privacy concerns. The "Pay or Ok...
We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.
The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising r...
Working with publishers has taught Relevant Digital much about the ins and outs of developing technology in-house versus utilising solutions developed...
Private Browsing is a feature of the Safari browser that allows users to browse the web without leaving traces in the browsing history or saving cooki...
The Digital Services Act (DSA) is a regulation of the European Union that will become applicable on February 16, 2024, to improve the regulation of di...
At the beginning of the year, it has been our tradition at Relevant Digital to look forward and share our insights into what the new year looks like f...
In today's digital advertising industry, there is a growing responsibility to reduce carbon dioxide emissions.
IAB Europe has again released its annual 'Attitudes to Programmatic Advertising' report. The report provides a comprehensive analysis of the state of ...
Increasing revenue streams from digital advertising and commercialising media are challenging and exciting tasks requiring creativity. Although every ...
Cannes Lions is a rather new event for Relevant Digital, as we didn’t fully attend until three years ago. However, I think it’s safe to say that we en...
In recent years, the funding models for digital services have become a significant topic of discussion, mainly due to privacy concerns. The "Pay or Ok...
Nearly six months have passed since Google reduced third-party cookie support for 1% of its Chrome traffic. Immediately after the support was removed,...
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