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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Suvi Leino

Suvi Leino
Responsible for marketing and communications at Relevant Digital.

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Tags: Privacy, GDPR, Publisher, IAB, TCF

TCF version 2.2 - What should I know as a publisher?

IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compli...

by Suvi Leino on Sep 18, 2023 11:49:00 AM
Tags: Privacy, GDPR, Publisher, IAB, TCF

Belgian data protection authority APD's decision on IAB Europe's TCF standard - what's the situation?

IAB Transparency & Consent Framework (TCF) is an open standard created jointly by IAB Europe and the industry and launched in 2018 to meet the req...

by Suvi Leino on Sep 8, 2023 9:00:00 AM
Tags: Relevant Digital, Relevant Yield, Event

Meet the Relevant Yield team at DMEXCO 2023

The Relevant Yield team is heading to Dmexco in Cologne this September. We will be on-site at Koelnmesse GmbH on September 20-21, 2023. Our booth loca...

by Suvi Leino on Aug 7, 2023 3:58:00 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Supply Path Optimisation (SPO) promotes transparency and efficiency in the advertising ecosystem

Both advertisers and publishers have recently returned to a topic that started trending a few years ago: they want to create transparency in digital a...

by Suvi Leino on Jul 7, 2023 9:51:35 AM
Tags: Data, Privacy, Google, Cookies

Google Privacy Sandbox APIs

At the start of 2020, Google revealed plans to block third-party cookies in its Chrome browser within two years. However, in July 2022, the tech giant...

by Suvi Leino on Jun 15, 2023 12:36:00 PM
Tags: Data, Publisher, Cookies

The importance of contextual data for publishers: Opportunities, ethical considerations and future perspectives

Contextual data and advertising targeting based on it is one of the methods that we believe will gain an increasingly important role in publishers' da...

by Suvi Leino on May 2, 2023 11:51:53 AM
Tags: Data, Publisher, Cookies

Key data trends for Publishers in 2023

Familiar and reliable third-party cookies that have served the digital advertising industry for years are likely to disappear from the market in the f...

by Suvi Leino on Mar 20, 2023 4:10:08 PM
Tags: Programmatic, Publisher, Relevant Digital, Ad Serving, Relevant Yield

Relevant Digital's priorities 2023

In February, the Relevant Digital team assembled to celebrate the successes of the year 2022 and chart the course for 2023. With a fast-paced and exhi...

by Suvi Leino on Mar 2, 2023 1:01:18 PM
Tags: Data, Privacy, Programmatic, Publisher, Relevant Digital, Header Bidding

What developments can be expected in digital media sales in 2023?

At the turn of the year, we at Relevant Digital have had a habit of looking ahead and sharing our own views on what we think the future looks like fro...

by Suvi Leino on Jan 5, 2023 12:39:00 PM
Tags: Programmatic, Publisher, Ad Serving

How to improve the viewability of ad placements?

Investing in the viewability of ad placements is always topical. What makes it especially important is that advertising buyers are more aware and dema...

by Suvi Leino on Dec 30, 2022 9:00:00 AM

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