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Nov 17 2025
How JP/Politikens Hus Improved Ad Revenue Reporting and Efficiency With Relevant Yield
JP/Politikens Hus is one of Denmark’s leading media companies. They ...
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Oct 27 2025
Prebid Testing: How Server-Side, Client-Side, and Parallel Bidding Compare
Prebid has become a popular industry standard for header bidding ...
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Sep 24 2025
How Does the Change in Transaction ID Affect Programmatic Advertising?
Transaction ID (TID) is a technical identifier used in programmatic ...
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Sep 24 2025
What Do the EU’s Political Advertising Restrictions Mean for Publishers?
Political advertising has long been a contentious issue in Europe, ...
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Aug 19 2025
Meet the Relevant Yield Team at DMEXCO 2025
The Relevant Yield team is heading to Dmexco in Cologne this ...
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Aug 18 2025
Server-Side and Trusted Server – Technology That Gives Control Back to the Publisher?
In programmatic advertising, sales have long relied on client-side ...
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Jun 16 2025
TCF and GDPR: A Years-Long Dispute Settled – What Publishers Need to Know
IAB Transparency & Consent Framework (TCF) is an open standard ...
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Jun 11 2025
Digital Services Act (DSA) and Its Impact on Online Platform Publishers
The Digital Services Act (DSA) is a regulation of the European Union ...
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May 22 2025
What Google’s Ad Tech Monopoly Ruling Means for Digital Publishers
In April 2025, a U.S. federal court issued a landmark ruling: Google ...
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May 12 2025
Demand Path Optimisation Survey: Aligning Publisher and SSP Goals
The efficiency of the digital advertising market does not depend ...
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