Nov 6 2024
Key findings: Attitudes to Programmatic Advertising 2024
IAB Europe has again released its annual 'Attitudes to Programmatic ...
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Sep 30 2024
The Impact of Google's Trial on Digital Publishers
The outcome of Google’s antitrust trial could significantly reshape ...
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Sep 25 2024
DMEXCO 2024 Recap: Digital Advertising and Programmatic in Europe and Media Trends for 2025
DMEXCO 2024 once again offered a fantastic opportunity to explore the ...
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Aug 13 2024
Meet the Relevant Yield Team at DMEXCO 2024
The Relevant Yield team is heading to Dmexco in Cologne this ...
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Aug 8 2024
Google's New Approach: What Does the Retention of Third-party Cookies Mean?
In July 2024, Google announced on its blog that it would no longer ...
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Aug 6 2024
Google Privacy Sandbox APIs
In July 2024, Google announced an update to its approach to ...
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Jun 25 2024
Overview of the "Pay or Okay" Model in Europe
In recent years, the funding models for digital services have become ...
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May 6 2024
How to Utilise Sales Data in Advertising Sales?
Sales data is an invaluable resource in advertising sales, providing ...
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Apr 23 2024
How can publishers prepare for a cookieless 2025?
The phasing out of third-party cookie support continues to be a ...
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Mar 27 2024
Increasing ad revenue: Timeouts
Timeouts can significantly impact publishers' digital ad revenues, ...
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