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RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Sep 24 2025
  • by Suvi Leino
  • 0 Comments

How Does the Change in Transaction ID Affect Programmatic Advertising?

Transaction ID (TID) is a technical identifier used in programmatic ...

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blog
Sep 24 2025
  • by Suvi Leino
  • 0 Comments

What Do the EU’s Political Advertising Restrictions Mean for Publishers?

Political advertising has long been a contentious issue in Europe, ...

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blog
Aug 19 2025
  • by Suvi Leino
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Meet the Relevant Yield Team at DMEXCO 2025

The Relevant Yield team is heading to Dmexco in Cologne this ...

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blog
Aug 18 2025
  • by Suvi Leino
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Server-Side and Trusted Server – Technology That Gives Control Back to the Publisher?

In programmatic advertising, sales have long relied on client-side ...

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blog
Jun 16 2025
  • by Suvi Leino
  • 0 Comments

TCF and GDPR: A Years-Long Dispute Settled – What Publishers Need to Know

IAB Transparency & Consent Framework (TCF) is an open standard ...

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blog
Jun 11 2025
  • by Suvi Leino
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Digital Services Act (DSA) and Its Impact on Online Platform Publishers

The Digital Services Act (DSA) is a regulation of the European Union ...

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blog
May 22 2025
  • by Suvi Leino
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What Google’s Ad Tech Monopoly Ruling Means for Digital Publishers

In April 2025, a U.S. federal court issued a landmark ruling: Google ...

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blog
May 12 2025
  • by Suvi Leino
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Demand Path Optimisation Survey: Aligning Publisher and SSP Goals

The efficiency of the digital advertising market does not depend ...

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blog
Apr 30 2025
  • by Suvi Leino
  • 0 Comments

Third-Party Cookies Remain in Chrome: Key Takeaways for Publishers

In April 2025, Google announced that it would no longer roll out a ...

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blog
Apr 7 2025
  • by Suvi Leino
  • 0 Comments

Trusted Server Explained: Why It Matters for Publishers in 2025

Trusted Server is an open-source server-side solution developed by ...

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