Jan 16 2025
Overview of the "Pay or Okay" Model in Europe
In recent years, the funding models for digital services have become ...
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Dec 10 2024
Are SSP Curated Deals Profitable for Publishers?
At the core of a digital publisher’s success lies the ability to ...
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Dec 10 2024
AdTech Review 2024: Major Highlights and Trends of the Year
The year 2024 marked a significant turning point for digital media. ...
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Nov 6 2024
Key findings: Attitudes to Programmatic Advertising 2024
IAB Europe has again released its annual 'Attitudes to Programmatic ...
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Sep 30 2024
The Impact of Google's Trial on Digital Publishers
The outcome of Google’s antitrust trial could significantly reshape ...
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Sep 25 2024
DMEXCO 2024 Recap: Digital Advertising and Programmatic in Europe and Media Trends for 2025
DMEXCO 2024 once again offered a fantastic opportunity to explore the ...
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Aug 13 2024
Meet the Relevant Yield Team at DMEXCO 2024
The Relevant Yield team is heading to Dmexco in Cologne this ...
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Aug 8 2024
Google's New Approach: What Does the Retention of Third-party Cookies Mean?
In July 2024, Google announced on its blog that it would no longer ...
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Aug 6 2024
Google Privacy Sandbox APIs
In July 2024, Google announced an update to its approach to ...
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May 6 2024
How to Utilise Sales Data in Advertising Sales?
Sales data is an invaluable resource in advertising sales, providing ...
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