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Suvi Leino

Suvi Leino
Responsible for marketing and communications at Relevant Digital.

Recent Posts

Tags: Data, Privacy, Google, Cookies

Google Privacy Sandbox APIs

At the start of 2020, Google revealed plans to block third-party cookies in its Chrome browser within two years. However, in July 2022, the tech giant...

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by Suvi Leino on Apr 29, 2024 2:30:00 PM
Tags: Privacy, Google, Programmatic, Publisher, Cookies

How can publishers prepare for a cookieless 2025?

The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising r...

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by Suvi Leino on Apr 23, 2024 1:17:00 PM
Tags: Programmatic, Relevant Digital, Relevant Yield, Prebid

What should publishers know about developing in-house vs. buying tech solutions?

Working with publishers has taught Relevant Digital much about the ins and outs of developing technology in-house versus utilising solutions developed...

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by Suvi Leino on Mar 26, 2024 12:09:08 PM
Tags: Privacy, Technologies, Publisher, Ad Serving

Why are ads not always displayed in Safari's Private Browsing mode?

Private Browsing is a feature of the Safari browser that allows users to browse the web without leaving traces in the browsing history or saving cooki...

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by Suvi Leino on Feb 28, 2024 1:38:10 PM
Tags: Privacy, CMP, Publisher, IAB, Ad Serving

Digital services act (DSA) and its impact on online platform publishers

The Digital Services Act (DSA) is a regulation of the European Union that will become applicable on February 16, 2024, to improve the regulation of di...

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by Suvi Leino on Feb 21, 2024 12:48:53 PM
Tags: Data, Privacy, Programmatic, Publisher, Relevant Digital, Header Bidding

What developments can be expected in digital media sales in 2024?

At the beginning of the year, it has been our tradition at Relevant Digital to look forward and share our insights into what the new year looks like f...

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by Suvi Leino on Jan 16, 2024 1:27:16 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

How to optimise advertising sales and operations for greater energy efficiency?

In today's digital advertising industry, there is a growing responsibility to reduce carbon dioxide emissions.

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by Suvi Leino on Jan 15, 2024 2:11:27 PM
Tags: Advertiser, Programmatic, Publisher, Survey

Key findings: Attitudes to programmatic advertising 2023

IAB Europe has again released its annual 'Attitudes to Programmatic Advertising' report. The report provides a comprehensive analysis of the state of ...

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by Suvi Leino on Dec 11, 2023 10:53:26 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

How to foster innovative and sustainable media sales?

Increasing revenue streams from digital advertising and commercialising media are challenging and exciting tasks requiring creativity. Although every ...

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by Suvi Leino on Nov 14, 2023 8:29:57 PM
Tags: Programmatic, Relevant Digital, Relevant Yield, Prebid

How to evaluate monetisation tools and support for developing programmatic sales

The world of programmatic advertising is in constant flux. This challenges publishers to keep up with developments and maintain in-house expertise. On...

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by Suvi Leino on Oct 20, 2023 12:38:30 PM
 

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