May 22 2025
What Google’s Ad Tech Monopoly Ruling Means for Digital Publishers
In April 2025, a U.S. federal court issued a landmark ruling: Google ...
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May 16 2025
TCF and GDPR: A Years-Long Dispute Settled – What Publishers Need to Know
IAB Transparency & Consent Framework (TCF) is an open standard ...
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May 12 2025
Demand Path Optimisation Survey: Aligning Publisher and SSP Goals
The efficiency of the digital advertising market does not depend ...
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Apr 30 2025
Third-Party Cookies Remain in Chrome: Key Takeaways for Publishers
In April 2025, Google announced that it would no longer roll out a ...
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Apr 7 2025
Trusted Server Explained: Why It Matters for Publishers in 2025
Trusted Server is an open-source server-side solution developed by ...
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Apr 3 2025
Making Sales Data Actionable: How to Boost Ad Performance With the Right Insights
Digital ad sales today is all about continuous optimisation, rapid ...
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Mar 12 2025
AI and Header Bidding – Efficiency and Better Results
Header Bidding allows publishers to increase their ad revenue in ...
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Mar 11 2025
Relevant Digital Expands Its Presence in the U.S. Market
Relevant Digital continues its expansion in the North American market ...
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Feb 11 2025
Programmatic and Direct Ad Sales: Why Publishers Need Both
The advertising sales landscape is more diverse than ever, and it is ...
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Feb 11 2025
How AI Assistants Are Changing Ad Revenue Optimisation and Analytics
Managing ad sales is more complex than ever, yet it presents ...
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