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Relevant Digital Oy

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Tags: Programmatic, Technologies, Header Bidding, Ad Serving, Relevant Yield

Digital sales, development and ad ops teams usually have a lot of going on at the same time. When the focus is strongly on, for example, the implementation of something new it may be easy to forget to keep track of the ad revenues at a critical moment.

We've brought alarms to Relevant Yield to help stay updated if your set ups run into unexpected issues.

Alarms are a valuable way to be notified in cases like if there are inventory or revenue drops, ad placement doesn't work or consent tools do not work as desired. Let the Relevant Yield do this critical work for you and make sure you don’t lose sales.

Screenshot 2021-03-04 at 14.33.47

Here we have a few cases where alarms are especially useful for:

Make sure your setup works - You can have alarms by sites, ad placement and SSPs. A sensible way is to turn on an alarm when revenue or inventory drops a certain percentage or below ascertain value. Then you will notice the change and you will be able to easily find out where a possible drop has taken place and why. The alarm notifications can be sent via global email, your own or custom emails per alarm. These can easily be shared with your colleagues.

 

Help with development and optimization - Maximizing and optimizing advertising revenue is an ongoing process. When you make changes to the setup, alarms can be very useful; you can get instant feedback if the changes you made weren’t sensible in terms of revenue. The alarms can be built on any dimension or metric in the system that you can pull a report on, such as revenues, traffic, response-time, SSP bid levels etc, can be turned into an alarm. The alarms can be built just for you or shared with the entire team. It is a really powerful tool, making it possible to build your alarms in a completely customized way. 

 

Keep track of the information that is relevant to you - There are many different roles in the digital team. Consequently, the needs for alarms also vary. Alarms are a versatile feature in the sense that they can be built based on the desired metrics you need to follow. For example, it may be important for some to monitor that the bidder in the header bidding setup is working correctly, or that the response time is fast enough, or that the consent tool works correctly. Or even when a new prebid version has been rolled out the alarms can monitor that all the older browser versions still perform as they should. It makes sense to every team member to create the alarms they need based on their role.

 

Notice the changes in the market - From time to time, larger changes take place in the market. For example, changes to consent needs, ads.txt, or major players in the industry such as Google can "suddenly" affect ad revenues. Generally, a transition time in changes is reported, but awakening occurs at the latest when the impact on returns is significant. With the alarms, you will also notice such significant changes and you can take action to tackle them immediately.

 

Less stress on monitoring revenues

You can enjoy the benefits of alarms and protect your ad revenues if you use API Insights or HB Analytics.

If you need help with getting alarms up and running or taking into account your specific needs, please contact us. If you are not yet a Relevant Yield user, you can read more about our solution here.

Suvi Leino
By: Suvi Leino

Responsible for marketing and communications at Relevant Digital.

 

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