RELEVANT DIGITAL - BLOG
Expertise and current insights on digital media commercialisation and advertising
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- Trends for Digital Publishers
- by Suvi Leino
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Highlights from Relevant Digital: August Ad Tech Insights
If you're reading this recap shortly after the newsletter lands in ...
Read More- Ad Sales Operations
- by Thuy Ho
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AI in Ad Monetisation: What Separates Real Value from Hype?
AI has quickly become an integral part of ad tech solutions. For ...
Read More- Trends for Digital Publishers
- by Thuy Ho
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Highlights from Relevant Digital: July Ad Tech Insights
At Relevant Digital, July’s discussions have highlighted two shifts ...
Read More- Header Bidding Management
- by Thuy Ho
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Prebid Testing: How Server-Side, Client-Side, and Parallel Bidding Compare
Prebid has become the industry standard for header bidding, giving ...
Read More- Trends for Digital Publishers
- by Suvi Leino
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Relevant Digital Launches Dynamic Placement Insertion to Help Publishers Unlock New Ad Revenue Opportunities
Relevant Digital has launched Dynamic Placement Insertion, a new ...
Read More- Trends for Digital Publishers
- by Suvi Leino
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Highlights from Relevant Digital: June Ad Tech Insights
This month, we cover two topics: a new way to add advertising ...
Read More- Ad Sales Operations
- by Thuy Ho
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What Does Fragmented Ad Revenue Data Really Cost Publishers?
Ad monetisation generates more data than ever before. With direct ...
Read More- Trends for Digital Publishers
- by Suvi Leino
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TCF and Consent Management – What Publishers Need to Know
Digital advertising increasingly relies on trust, transparency, and ...
Read More- Trends for Digital Publishers
- by Suvi Leino
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Highlights from Relevant Digital: May Ad Tech Insights
This month’s Ad Tech Insights is strongly shaped by discussions and ...
Read More- Header Bidding Management
- by Thuy Ho
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How to Fix Common Header Bidding Issues?
Header bidding is one of the most effective revenue drivers in ...
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