RELEVANT DIGITAL - BLOG
Expertise and current insights on digital media commercialisation and advertising
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- Header Bidding Management
- by Suvi Leino
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How Machine Learning Is Changing Floor Price Optimisation
Floor prices have long been an important part of publisher yield ...
Read More- Trends for Digital Publishers
- by Suvi Leino
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Relevant Digital Introduces Automated Floor Price Optimisation to Relevant Yield
Relevant Digital is introducing a new optimisation engine in Relevant ...
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- by Suvi Leino
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Finland’s Supreme Administrative Court Rules on Cookie Practices: Will Consent-or-Pay Models Become More Common in Finland?
Finland’s Supreme Administrative Court issued two significant ...
Read More- Trends for Digital Publishers
- by Suvi Leino
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Highlights from Relevant Digital: August Ad Tech Insights
If you're reading this recap shortly after the newsletter lands in ...
Read More- Ad Sales Operations
- by Thuy Ho
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AI in Ad Monetisation: What Separates Real Value from Hype?
AI has quickly become an integral part of ad tech solutions. For ...
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- by Thuy Ho
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Highlights from Relevant Digital: July Ad Tech Insights
At Relevant Digital, July’s discussions have highlighted two shifts ...
Read More- Header Bidding Management
- by Thuy Ho
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Prebid Testing: How Server-Side, Client-Side, and Parallel Bidding Compare
Prebid has become the industry standard for header bidding, giving ...
Read More- Trends for Digital Publishers
- by Suvi Leino
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Relevant Digital Launches Dynamic Placement Insertion to Help Publishers Unlock New Ad Revenue Opportunities
Relevant Digital has launched Dynamic Placement Insertion, a new ...
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- by Suvi Leino
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Highlights from Relevant Digital: June Ad Tech Insights
This month, we cover two topics: a new way to add advertising ...
Read More- Ad Sales Operations
- by Thuy Ho
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What Does Fragmented Ad Revenue Data Really Cost Publishers?
Ad monetisation generates more data than ever before. With direct ...
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