RELEVANT DIGITAL - BLOG
Insights on Header Bidding, Yield and Ad Tech for Publishers
Discover topics that interest you:
- Trends for Digital Publishers
- by Suvi Leino
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Ad Tech Insights on Google’s Prebid integration and Agentic Advertising
October has been a month on the road for the Relevant Digital team. ...
Read More: Ad Tech Insights on Google’s Prebid integration and Agentic Advertising- Header Bidding Management
- by Suvi Leino
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Prebid Server for Publishers: Benefits, Challenges and Implementation
Header bidding lets publishers bring more competing demand to their ...
Read More: Prebid Server for Publishers: Benefits, Challenges and Implementation- Trends for Digital Publishers
- by Suvi Leino
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Ad Tech Insights on Programmatic Consulting and AI in Customer Success
September has been an eventful month at Relevant Digital. Our team ...
Read More: Ad Tech Insights on Programmatic Consulting and AI in Customer Success- Header Bidding Management
- by Suvi Leino
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How Machine Learning Is Changing Floor Price Optimisation
Floor prices have long been an important part of publisher yield ...
Read More: How Machine Learning Is Changing Floor Price Optimisation- Trends for Digital Publishers
- by Suvi Leino
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Relevant Digital Introduces Automated Floor Price Optimization to Relevant Yield
Relevant Digital is introducing a new optimization engine in Relevant ...
Read More: Relevant Digital Introduces Automated Floor Price Optimization to Relevant Yield- Trends for Digital Publishers
- by Suvi Leino
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Cookie Rulings in Finland: Will the Consent or Pay Model Spread?
Finland’s Supreme Administrative Court issued two significant ...
Read More: Cookie Rulings in Finland: Will the Consent or Pay Model Spread?- Trends for Digital Publishers
- by Suvi Leino
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Ad Tech Insights on CTV Monetisation and Where Publishers Should Focus Next
If you're reading this recap shortly after the newsletter lands in ...
Read More: Ad Tech Insights on CTV Monetisation and Where Publishers Should Focus Next- Ad Sales Operations
- by Thuy Ho
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AI in Ad Monetisation: What Separates Real Value from Hype?
AI has quickly become an integral part of ad tech solutions. For ...
Read More: AI in Ad Monetisation: What Separates Real Value from Hype?- Trends for Digital Publishers
- by Thuy Ho
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Highlights from Relevant Digital: July Ad Tech Insights
At Relevant Digital, July’s discussions have highlighted two shifts ...
Read More: Highlights from Relevant Digital: July Ad Tech Insights- Header Bidding Management
- by Thuy Ho
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Prebid Testing: How Server-Side, Client-Side, and Parallel Bidding Compare
Prebid has become the industry standard for header bidding, giving ...
Read More: Prebid Testing: How Server-Side, Client-Side, and Parallel Bidding Compare