IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering trends, ...

Header bidding is a technique where the publisher offers the same ad impression, to multiple ad exchanges, simultaneously. Once the highest bid is sel...

It seems that the digital advertising ecosystem of today is like a never-ending roller coaster; the privacy landscape is changing, the way we sell and...

More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. These calls can be made either client-side ...

For many online publishers, programmatic advertising is an important source of revenue. As the share of programmatic revenues is increasing together w...

We are pleased to announce that Relevant Yield is one of ATS London’s partners this year. We will be there in person November 3-4, 2021 at the London,...

A publisher can simplify and speed up the commercialization of advertising inventory with advanced Header Bidding. Header Bidding is a technology that...

In June, Google announced that it would postpone the removal of third-party cookie support from Chrome until 2023, adding about one year to the origin...

Next Day Media works with a large number of Europe’s leading Publishers, primarily in the Netherlands and Belgium; reaching more than 12 million uniqu...

EDIT: Unfortunately, we have had to cancel our participation due to travel restrictions. You can probably see us in the next Programmatic I / O.   We ...