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Relevant Digital Oy

We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Relevant Digital, Relevant Yield, Event

Meet the Relevant Yield team at DMEXCO 2024

The Relevant Yield team is heading to Dmexco in Cologne this September. We will be on-site at Koelnmesse GmbH from September 18 to 19, 2024. Our booth...

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by Suvi Leino on Aug 13, 2024 11:54:13 AM
Tags: Programmatic, Publisher, Ad Serving, Relevant Yield, Success Stories, Mobile

WetterOnline succeeds with Prebid Mobile integration

WetterOnline is a popular and well-loved name in Germany and worldwide. WetterOnline sets standards for everything from weather radar to professional ...

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by Thuy Ho on Aug 8, 2024 1:06:58 PM
Tags: Data, Privacy, Google, Cookies

Google's new approach: What does the retention of third-party cookies mean?

In July 2024, Google announced on its blog that it would no longer (at least for now) remove third-party cookies from its Chrome browser as originally...

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by Suvi Leino on Aug 8, 2024 9:31:35 AM
Tags: Data, Privacy, Google, Cookies

Google Privacy Sandbox APIs

In July 2024, Google announced an update to its approach to third-party cookies in the Chrome browser. The initially planned phase-out of cookies, ann...

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by Suvi Leino on Aug 6, 2024 8:44:00 AM
Tags: Relevant Digital, Relevant Yield, Event

Cannes Lions 2024: Trends And Highlights

Cannes Lions is a rather new event for Relevant Digital, as we didn’t fully attend until three years ago. However, I think it’s safe to say that we en...

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by Thuy Ho on Jul 3, 2024 1:03:18 PM
Tags: Privacy, GDPR, Publisher, IAB

Overview of the "Pay or Okay" Model in Europe

In recent years, the funding models for digital services have become a significant topic of discussion, mainly due to privacy concerns. The "Pay or Ok...

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by Suvi Leino on Jun 25, 2024 1:39:05 PM
Tags: Data, Privacy, Google, Cookies, Relevant Yield

Privacy Sandbox Topics API tests: Updated insights

Nearly six months have passed since Google reduced third-party cookie support for 1% of its Chrome traffic. Immediately after the support was removed,...

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by Thuy Ho on Jun 13, 2024 12:39:00 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

How to simplify header bidding management?

Header bidding is one of the best and most common money-makers in programmatic advertising. It offers Publishers high yield and transparency, but its ...

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by Thuy Ho on Jun 11, 2024 9:35:59 AM
Tags: Relevant Digital

We are looking for a Solutions Engineer

Relevant Digital Oy is a rapidly growing Nordic-based SaaS and services company with a global customer base specialising in ad tech.

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by Alex Fawcett on Jun 10, 2024 11:01:18 AM
Tags: Optimisation tips

Prebid Mobile: Adapting New Privacy Changes

2024 started with Google (finally) removing third-party cookies for 1% of their traffic. That caused quite a stir and the test results are sending mix...

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by Thuy Ho on May 13, 2024 12:54:05 PM
 

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