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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Recent Posts

Tags: Programmatic, Publisher, Header Bidding, Relevant Yield

Checklist: What Header bidding metrics are important to follow and why?

Header bidding is a good revenue driver for publishers, but its reporting and optimization can be confusing and time-consuming. By going through this ...

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by Suvi Leino on Oct 21, 2020 10:25:08 AM
Tags: Advertiser, Programmatic, Publisher, Survey

IAB Europe: Annual Comprehensive Analysis of Programmatic Advertising - Highlights of 2020

IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering trends, ...

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by Suvi Leino on Oct 9, 2020 10:00:00 AM
Tags: Privacy, GDPR, Advertiser, Publisher

How will the Apple IDFA updates affect mobile advertising?

In June, Apple’s annual Worldwide Developer Conference (WWDC) announced a series of changes to its devices and operating systems as always. The most i...

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by Suvi Leino on Sep 9, 2020 2:16:25 PM
Tags: Technologies, Relevant Yield

Relevant Yield: the comprehensive platform supporting easy optimisation of digital ad sales is incorporating a header bidding manager as part of its product set

Nordic-based Relevant Digital is well known for Relevant Yield, its comprehensive sales reporting dashboard that supports both publishers and sales ho...

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by Petri Kokkonen on Aug 19, 2020 2:31:04 PM
Tags: Data, Relevant Audience, Advertiser

Where should you pay attention to when buying data?

Instead of buying ad spaces the advertisers are opting to buy audiences. Armed with audience data, you can target ad viewers for example at a demograp...

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by Suvi Leino on Jul 14, 2020 1:13:21 PM
Tags: Programmatic, Publisher, Ad Serving

Where to pay attention to when you want to increase programmatic sales of advertising?

Typically, programmatic sales means selling and buying online advertising, often using fully automated systems, thereby deviating from traditional sal...

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by Suvi Leino on Jul 14, 2020 1:06:17 PM
Tags: Programmatic, Publisher, Ad Serving

How to improve the visibility of ad placements?

Placement visibility plays a significant role in business on commercial sites. Ad visibility has for long been a hot topic among publishers, advertise...

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by Suvi Leino on Jul 14, 2020 11:59:47 AM
Tags: Data, Relevant Audience, Advertiser

The role and possibilities of data in programmatic buying

Programmatic buying refers to the purchase of media space through platforms. Unlike traditional direct buying, it happens in real-time and ad impressi...

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by Suvi Leino on Apr 17, 2020 12:35:00 PM
Tags: Privacy, Google, Cookies

How Google’s decision to kill 3rd-party cookies will affect to the digital marketing ecosystem?

Google has announced its decision to block third-party cookies from Chrome in two years. In practice, this will mean a big change in user data collect...

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by Suvi Leino on Apr 2, 2020 12:39:00 PM
Tags: Data, Privacy, Google, Cookies

What should replace the third-party cookie?

Google will block third-party cookies in Chrome browser within two years. Chrome’s user base is so large that the change will have significant impacts...

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by Suvi Leino on Mar 19, 2020 12:36:00 PM
 

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