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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Recent Posts

Tags: Advertiser, Programmatic, Publisher, Survey

Key findings: Attitudes to programmatic advertising 2021

IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering trends, ...

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by Suvi Leino on Nov 25, 2021 10:00:00 AM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield

Header bidding Analytics: Important metrics to follow?

Header bidding is a technique where the publisher offers the same ad impression, to multiple ad exchanges, simultaneously. Once the highest bid is sel...

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by Suvi Leino on Nov 16, 2021 11:28:00 AM
Tags: Publisher, Relevant Digital, Header Bidding, Ad Serving, Relevant Yield

Bringing Power Back to Publisher Sales Teams

It seems that the digital advertising ecosystem of today is like a never-ending roller coaster; the privacy landscape is changing, the way we sell and...

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by Olli Järvilehto on Nov 5, 2021 4:18:53 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Using prebid server and what does it mean for the development team to work with it?

More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. These calls can be made either client-side ...

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by Suvi Leino on Oct 13, 2021 12:00:00 PM
Tags: Programmatic, Publisher, Ad Serving, Relevant Yield

GUIDE: How publisher can optimize programmatic revenue in 3 steps?

For many online publishers, programmatic advertising is an important source of revenue. As the share of programmatic revenues is increasing together w...

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by Suvi Leino on Sep 10, 2021 3:36:53 PM
Tags: Relevant Digital, Relevant Yield, Event

Relevant Yield is ATS London 2021 partner

We are pleased to announce that Relevant Yield is one of ATS London’s partners this year. We will be there in person November 3-4, 2021 at the London,...

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by Suvi Leino on Sep 8, 2021 5:02:34 PM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield, Prebid

How can a publisher take advantage of prebid video to increase ad sales?

A publisher can simplify and speed up the commercialization of advertising inventory with advanced Header Bidding. Header Bidding is a technology that...

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by Suvi Leino on Sep 8, 2021 2:43:03 PM
Tags: Privacy, Google, Programmatic, Publisher, Cookies

Google gave more time to prepare for a cookieless future - what does that mean for publishers?

In June, Google announced that it would postpone the removal of third-party cookie support from Chrome until 2023, adding about one year to the origin...

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by Suvi Leino on Sep 8, 2021 1:54:11 PM
Tags: Programmatic, Technologies, Header Bidding, Ad Serving, Relevant Yield

Next Day Media increased its efficiency and revenue with Relevant Yield

Next Day Media works with a large number of Europe’s leading Publishers, primarily in the Netherlands and Belgium; reaching more than 12 million uniqu...

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by Suvi Leino on Sep 2, 2021 10:50:00 AM
Tags: Relevant Digital, Relevant Yield, Event

Hope we will meet in person at Programmatic I/O - The world’s leading conference on programmatic marketing

EDIT: Unfortunately, we have had to cancel our participation due to travel restrictions. You can probably see us in the next Programmatic I / O.   We ...

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by Suvi Leino on Aug 23, 2021 4:22:08 PM
 

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