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RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Sep 24 2026

How Machine Learning Is Changing Floor Price Optimisation

Floor prices have long been an important part of publisher yield ...

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blog
Sep 22 2026

Relevant Digital Introduces Automated Floor Price Optimisation to Relevant Yield

Relevant Digital is introducing a new optimisation engine in Relevant ...

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blog
Aug 26 2026

Highlights from Relevant Digital: August Ad Tech Insights

If you're reading this recap shortly after the newsletter lands in ...

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blog
Aug 26 2026

AI in Ad Monetisation: What Separates Real Value from Hype?

AI has quickly become an integral part of ad tech solutions. For ...

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blog
Jul 28 2026

Highlights from Relevant Digital: July Ad Tech Insights

At Relevant Digital, July’s discussions have highlighted two shifts ...

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blog
Jul 27 2026

Prebid Testing: How Server-Side, Client-Side, and Parallel Bidding Compare

Prebid has become the industry standard for header bidding, giving ...

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blog
Jul 2 2026
blog
Jun 29 2026

Highlights from Relevant Digital: June Ad Tech Insights

This month, we cover two topics: a new way to add advertising ...

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blog
Jun 29 2026

What Does Fragmented Ad Revenue Data Really Cost Publishers?

Ad monetisation generates more data than ever before. With direct ...

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