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Expertise and current insights on digital media commercialisation and advertising
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- Ad Monetisation Tips
- by Thuy Ho
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Prebid Video Options: How In-Stream and Out-Stream Fit Modern Video Monetisation
Video is one of the most valuable but complex revenue streams for ...
Read More- Trends for Digital Publishers
- by Suvi Leino
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Highlights from January: Ad Tech Insights
As we look ahead to 2026, the ad tech landscape continues to shift at ...
Read More- Trends for Digital Publishers
- by Petri Kokkonen
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A Love Letter to Journalists from the Ad Guy
Hey, it’s me here, the ad guy. I just wanted to write to you to say ...
Read More- Trends for Digital Publishers
- by Suvi Leino
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TCF and GDPR in Europe: Where We Are Now and What Publishers Need to Know
The IAB Transparency & Consent Framework (TCF) is an open ...
Read More- Trends for Digital Publishers
- by Suvi Leino
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Highlights from December: Ad Tech Insights
In December, our recap focuses on three developments shaping ...
Read More- Trends for Digital Publishers
- by Suvi Leino
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AdTech in Review: Key Trends and Takeaways from 2025
Many changes that were already underway became permanent parts of the ...
Read More- Ad Revenue Optimisation
- by Thuy Ho
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How Publishers Should Approach Lazy Loading for Better Viewability
Lazy loading isn’t simply “don’t load ads until users scroll near ...
Read More- Trends for Digital Publishers
- by Thuy Ho
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Highlights from November: Ad Tech Insights
In November, three themes stood out among others: practical lessons ...
Read More- Ad Revenue Optimisation
- by Thuy Ho
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How Timeouts Can Help Increase Ad Revenue
Timeouts can significantly impact publishers' digital ad revenues, ...
Read More- Ad Sales Operations
- by Suvi Leino
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How JP/Politikens Hus Improved Ad Revenue Reporting and Efficiency With Relevant Yield
JP/Politikens Hus is one of Denmark’s leading media companies. They ...
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