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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Data, Privacy, Technologies, Publisher, Cookies, Relevant Digital, Relevant Yield

How does Universal ID work when third-party cookies are going to be history?

It is not clear yet what will happen to targeting and measurement in digital advertising in the future when the use of third-party will end, but it is...

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by Suvi Leino on May 3, 2021 11:19:20 AM
Tags: Technologies, Publisher, Relevant Digital, Relevant Yield

Relevant Yield started with a new sales partner in Germany

We are happy to share that Relevant Yield, the most empowering solution for digital publishers and ad networks to manage and improve their advertising...

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by Suvi Leino on Apr 20, 2021 11:43:47 AM
Tags: Privacy, Technologies, Publisher, Relevant Digital, Relevant Yield

Relevant Yield & ID5 start cooperation

Relevant Yield, the most empowering solution for digital publishers and ad networks to manage and improve their advertising revenues, and ID5 have sta...

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by Suvi Leino on Mar 29, 2021 3:42:10 PM
Tags: Technologies, Publisher, Relevant Digital, Relevant Yield

People behind the Relevant Yield development: Einar Sandberg

Relevant Yield is provided by a Nordic based company Relevant Digital, with more than a decade hands on experience in running programmatic ad operatio...

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by Suvi Leino on Mar 26, 2021 10:14:41 AM
Tags: Programmatic, Technologies, Header Bidding, Ad Serving, Relevant Yield

Next Day Media increased its efficiency and revenue with Relevant Yield

Next Day Media works with a large number of Europe’s leading Publishers, primarily in the Netherlands and Belgium; reaching more than 12 million uniqu...

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by Suvi Leino on Mar 24, 2021 1:55:43 PM
Tags: Programmatic, Publisher, IAB, Ad Serving

Ads.txt instructions for publishers

Authorized Digital Sellers or ads.txt is a project launched by IAB Tech Lab in 2017 to help ensure that digital advertising inventory is sold only thr...

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by Suvi Leino on Mar 11, 2021 10:50:37 AM
Tags: Programmatic, Technologies, Header Bidding, Ad Serving, Relevant Yield

How to protect your digital advertising revenues with Relevant Yield alarms

Digital sales, development and ad ops teams usually have a lot of going on at the same time. When the focus is strongly on, for example, the implement...

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by Suvi Leino on Mar 5, 2021 10:27:34 AM
Tags: Data, Privacy, Google, Cookies

Google Privacy Sandbox APIs

At the beginning of 2020 Google announced that it will be blocking third-party cookies in Chrome browser within two years. Chrome’s user base is so la...

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by Suvi Leino on Mar 4, 2021 12:36:00 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

What are the benefits of using a Prebid Server?

More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. These calls can be made either client-side ...

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by Suvi Leino on Feb 10, 2021 1:56:06 PM
Tags: Data, Privacy, Google, Cookies

Targeted advertising: Will FLoC replace third-party cookies in Chrome browser?

At the beginning of 2020 Google announced that it will be blocking third-party cookies in Chrome browser within two years. Chrome’s user base is so la...

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by Suvi Leino on Feb 4, 2021 2:14:29 PM
 

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