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Relevant Digital Oy

We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Relevant Digital, Relevant Yield, Event

Cannes Lions 2024: Trends And Highlights

Cannes Lions is a rather new event for Relevant Digital, as we didn’t fully attend until three years ago. However, I think it’s safe to say that we en...

by Thuy Ho on Jul 3, 2024 1:03:18 PM
Tags: Privacy, GDPR, Publisher, IAB

Overview of the "Pay or Okay" Model in Europe

In recent years, the funding models for digital services have become a significant topic of discussion, mainly due to privacy concerns. The "Pay or Ok...

by Suvi Leino on Jun 25, 2024 1:39:05 PM
Tags: Data, Privacy, Google, Cookies, Relevant Yield

Privacy Sandbox Topics API tests: Updated insights

Nearly six months have passed since Google reduced third-party cookie support for 1% of its Chrome traffic. Immediately after the support was removed,...

by Thuy Ho on Jun 13, 2024 12:39:00 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

How to simplify header bidding management?

Header bidding is one of the best and most common money-makers in programmatic advertising. It offers Publishers high yield and transparency, but its ...

by Thuy Ho on Jun 11, 2024 9:35:59 AM
Tags: Relevant Digital

We are looking for a Solutions Engineer

Relevant Digital Oy is a rapidly growing Nordic-based SaaS and services company with a global customer base specialising in ad tech.

by Alex Fawcett on Jun 10, 2024 11:01:18 AM
Tags: Privacy, Google, Programmatic, Publisher, Cookies

Commercialising Cookieless Inventory: Current Status and Future Outlook

Recently, Google announced that removing third-party cookie support in the Chrome browser will be postponed to 2025. Google cited additional time to d...

by Petri Kokkonen on May 6, 2024 4:27:27 PM
Tags: Data, Privacy, Google, Cookies

Google Privacy Sandbox APIs

At the start of 2020, Google revealed plans to block third-party cookies in its Chrome browser within two years. However, in July 2022, the tech giant...

by Suvi Leino on Apr 29, 2024 2:30:00 PM
Tags: Privacy, Google, Programmatic, Publisher, Cookies

How can publishers prepare for a cookieless 2025?

The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising r...

by Suvi Leino on Apr 23, 2024 1:17:00 PM
Tags: Programmatic, Relevant Digital, Relevant Yield, Prebid

What should publishers know about developing in-house vs. buying tech solutions?

Working with publishers has taught Relevant Digital much about the ins and outs of developing technology in-house versus utilising solutions developed...

by Suvi Leino on Mar 26, 2024 12:09:08 PM
Tags: Privacy, Google, Programmatic, Publisher, Cookies

Insights into cookieless Chrome audience - Time of rebuilding

"It's the end of the world as we know it, and I feel fine," sang R.E.M. in their hit released at the end of the '80s. Maybe it's a bit of a dramatic s...

by Petri Kokkonen on Feb 28, 2024 2:24:13 PM

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