Cannes Lions is a rather new event for Relevant Digital, as we didn’t fully attend until three years ago. However, I think it’s safe to say that we en...

In recent years, the funding models for digital services have become a significant topic of discussion, mainly due to privacy concerns. The "Pay or Ok...

Nearly six months have passed since Google reduced third-party cookie support for 1% of its Chrome traffic. Immediately after the support was removed,...

Header bidding is one of the best and most common money-makers in programmatic advertising. It offers Publishers high yield and transparency, but its ...

Relevant Digital Oy is a rapidly growing Nordic-based SaaS and services company with a global customer base specialising in ad tech.

Recently, Google announced that removing third-party cookie support in the Chrome browser will be postponed to 2025. Google cited additional time to d...

At the start of 2020, Google revealed plans to block third-party cookies in its Chrome browser within two years. However, in July 2022, the tech giant...

The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising r...

Working with publishers has taught Relevant Digital much about the ins and outs of developing technology in-house versus utilising solutions developed...

"It's the end of the world as we know it, and I feel fine," sang R.E.M. in their hit released at the end of the '80s. Maybe it's a bit of a dramatic s...