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RELEVANT DIGITAL - BLOG

Insights on Header Bidding, Yield and Ad Tech for Publishers

Relevant Digital team waving, with the text Ad Tech Insights: Google’s Prebid Integration and Agentic Advertising
Oct 27 2026

Ad Tech Insights on Google’s Prebid integration and Agentic Advertising

October has been a month on the road for the Relevant Digital team. ...

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Prebid Server for Publishers: Benefits, Challenges and Implementation
Oct 22 2026

Prebid Server for Publishers: Benefits, Challenges and Implementation

Header bidding lets publishers bring more competing demand to their ...

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Relevant Digital team waving, with the text Ad Tech Insights on Programmatic Consulting and AI in Customer Success
Sep 25 2026

Ad Tech Insights on Programmatic Consulting and AI in Customer Success

September has been an eventful month at Relevant Digital. Our team ...

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Machine learning optimising floor prices in the ad auction based on auction signals to increase ad revenue
Sep 24 2026

How Machine Learning Is Changing Floor Price Optimisation

Floor prices have long been an important part of publisher yield ...

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Relevant Digital logo
Sep 22 2026

Relevant Digital Introduces Automated Floor Price Optimization to Relevant Yield

Relevant Digital is introducing a new optimization engine in Relevant ...

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Relevant Digital team waving, with the text Ad Tech Insights on CTV Monetisation and Where Publishers Should Focus Next
Aug 26 2026

Ad Tech Insights on CTV Monetisation and Where Publishers Should Focus Next

If you're reading this recap shortly after the newsletter lands in ...

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AI connecting auction and ad server data to a revenue dashboard to optimise ad monetisation
Aug 26 2026

AI in Ad Monetisation: What Separates Real Value from Hype?

AI has quickly become an integral part of ad tech solutions. For ...

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Relevant Digital team waving, with the text Highlights from Relevant Digital: July Ad Tech Insights
Jul 28 2026

Highlights from Relevant Digital: July Ad Tech Insights

At Relevant Digital, July’s discussions have highlighted two shifts ...

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Laptop and mobile phone exchanging bid requests with a server, illustrating client-side and server-side Prebid
Jul 27 2026

Prebid Testing: How Server-Side, Client-Side, and Parallel Bidding Compare

Prebid has become the industry standard for header bidding, giving ...

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