Relevant Digital continues its expansion in the North American market by appointing Samantha Giaver as Head of Sales. This marks the second significant hire in the U.S. in a short period, underscoring the company's strategic goal to increase the visibility and customer base of the Relevant Yield product.
Samantha brings over eight years of experience in adtech sales and business development. Before joining Relevant Digital, she was Head of Global Sales at ADvendio, responsible for international sales and growth strategies. Her deep understanding of ad technology and publishers' needs makes her a valuable addition to the team, strengthening Relevant Digital's ability to serve its U.S. clients more effectively.
"I’m truly excited about the potential of Relevant Yield in the U.S. market. Having seen how European publishers have leveraged the platform to drive success, I look forward to introducing it to U.S. publishers and equipping them with the advanced ad monetization tools they need to thrive. Joining a company with a strong legacy of publisher collaboration, one that not only meets today’s needs but actively shapes the future of the open internet, is an incredible opportunity," says Samantha Giaver.
Relevant Digital’s CEO, Petri Kokkonen, highlights the importance of this recruitment for the company’s growth: "People are at the heart of everything we do, and our team is what makes us strong. Samantha’s addition strengthens our presence in the U.S. and brings new energy and expertise that will make us even better. Her local presence enhances our ability to collaborate with publishers in their time zone and reinforces our commitment to delivering innovative, value-adding solutions for the U.S. market.”
Relevant Digital has rapidly expanded into multiple markets. Its flagship solution, Relevant Yield, helps digital publishers manage ad sales, optimize revenue, and streamline reporting.
About Relevant Yield
Relevant Yield is a modular SaaS platform designed to help ad sales professionals improve efficiency, increase revenue, and optimize operations. The platform supports ad revenue reporting, real-time performance analytics, and header bidding management, including a Prebid server. Used in over 23 countries, Relevant Yield supports all primary ad servers, offering flexibility without vendor lock-in. Its adaptable structure meets the diverse needs of different teams and media companies.
More information:
Petri Kokkonen, CEO, +358 40 833 5077, petri.kokkonen(a)relevant-digital.com