For many online publishers, programmatic advertising is an important source of revenue. As the share of programmatic revenues is increasing together w...

A publisher can simplify and speed up the commercialization of advertising inventory with advanced Header Bidding. Header Bidding is a technology that...

In June, Google announced that it would postpone the removal of third-party cookie support from Chrome until 2023, adding about one year to the origin...

Next Day Media works with a large number of Europe’s leading Publishers, primarily in the Netherlands and Belgium; reaching more than 12 million uniqu...

Deleting third-party cookies from Chrome is a headache for publishers, especially for programmatic revenue. The possibilities of programmatic targetin...

Authorized Digital Sellers or ads.txt is a project launched by IAB Tech Lab in 2017 to help ensure that digital advertising inventory is sold only thr...

Digital sales, development and ad ops teams usually have a lot of going on at the same time. When the focus is strongly on, for example, the implement...

More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. These calls can be made either client-side ...

Typically, programmatic sales means selling and buying online advertising, often using fully automated systems, thereby deviating from traditional sal...

Header bidding is a good revenue driver for publishers, but its reporting and optimization can be confusing and time-consuming. By going through this ...