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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Recent Posts

Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Prebid Server - Development plans and potentials for revenue

With the ongoing changes in the programmatic advertising ecosystem, server-side has emerged as a crucial tool for publishers to optimise their adverti...

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by Thuy Ho on Mar 20, 2023 3:27:08 PM
Tags: Programmatic, Publisher, Relevant Digital, Ad Serving, Relevant Yield

Relevant Digital's priorities 2023

In February, the Relevant Digital team assembled to celebrate the successes of the year 2022 and chart the course for 2023. With a fast-paced and exhi...

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by Suvi Leino on Mar 2, 2023 1:01:18 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Prebid's 2023 Trends

In 2022, programmatic advertising continued to have a significant impact on publishers, offering them a more efficient and automated way to sell ad in...

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by Thuy Ho on Feb 1, 2023 3:30:00 PM
Tags: Data, Privacy, Programmatic, Publisher, Relevant Digital, Header Bidding

What developments can be expected in digital media sales in 2023?

At the turn of the year, we at Relevant Digital have had a habit of looking ahead and sharing our own views on what we think the future looks like fro...

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by Suvi Leino on Jan 5, 2023 12:39:00 PM
Tags: Programmatic, Publisher, Ad Serving

How to improve the viewability of ad placements?

Investing in the viewability of ad placements is always topical. What makes it especially important is that advertising buyers are more aware and dema...

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by Suvi Leino on Dec 30, 2022 9:00:00 AM
Tags: Privacy, Relevant Audience, Programmatic, Technologies, Publisher, Relevant Digital, Piano

CASE: How Relevant Digital uses shared ID’s to drive cookieless audience ad targeting

Founded in 2012, Finnish Relevant Digital offers digital advertising-related technologies and services to help media companies increase their revenue ...

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by Suvi Leino on Oct 17, 2022 2:31:55 PM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield, Prebid

Relevant Yield: Trends and our experience in maximizing advertising revenue

In particular, publishers who receive income from selling media space are constantly striving to develop and find new ways to increase digital adverti...

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by Suvi Leino on Oct 12, 2022 1:06:00 PM
Tags: Advertiser, Programmatic, Publisher, Survey

Key findings: Attitudes to programmatic advertising 2022

The "Attitudes to Programmatic Advertising" report published annually by IAB Europe has been published again in September. The report is a comprehensi...

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by Suvi Leino on Oct 12, 2022 10:00:00 AM
Tags: Privacy, Google, Programmatic, Publisher, Cookies

Google gave more time to prepare for a cookieless future - what does that mean for publishers?

In July 2022, Google announced that it would postpone the removal of third-party cookie support from Chrome until 2024, adding about one year to the o...

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by Suvi Leino on Aug 17, 2022 2:53:00 PM
Tags: Programmatic, Technologies, Header Bidding, Ad Serving, Relevant Yield, API Insights

JP/Politikens Hus streamline their processes and efficiency with Relevant Yield

JP / Politikens Hus is one of Denmark's leading media companies. They are behind a large number of news media, publishers, weekly newspapers and niche...

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by Suvi Leino on Aug 10, 2022 11:33:00 AM
 

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