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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Data, Privacy, Programmatic, Publisher, Relevant Digital, Header Bidding

What developments can be expected in digital media sales in 2024?

At the beginning of the year, it has been our tradition at Relevant Digital to look forward and share our insights into what the new year looks like f...

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by Suvi Leino on Jan 16, 2024 1:27:16 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

How to optimise advertising sales and operations for greater energy efficiency?

In today's digital advertising industry, there is a growing responsibility to reduce carbon dioxide emissions.

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by Suvi Leino on Jan 15, 2024 2:11:27 PM
Tags: Advertiser, Programmatic, Publisher, Survey

Key findings: Attitudes to programmatic advertising 2023

IAB Europe has again released its annual 'Attitudes to Programmatic Advertising' report. The report provides a comprehensive analysis of the state of ...

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by Suvi Leino on Dec 11, 2023 10:53:26 PM
Tags: Programmatic, Header Bidding, Ad Serving, Relevant Yield, Mobile

Navigating Prebid Server for In-App Monetisation: Insights and Considerations

Have you been noticing ‘in-app headerbidding’ appearing more frequently in your feeds lately? It's because ad monetisation in apps is gaining momentum...

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by Alex Fawcett on Dec 8, 2023 8:30:18 AM
Tags: Programmatic, Publisher, Ad Serving, Relevant Yield, API Insights

Mistakes to Avoid in Programmatic Selling?

Programmatic advertising began shaping up in the mid-2000s with the emergence of real-time bidding (RTB) technology. Over the past 15+ years, we've wi...

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by Thuy Ho on Dec 7, 2023 5:50:27 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

How to foster innovative and sustainable media sales?

Increasing revenue streams from digital advertising and commercialising media are challenging and exciting tasks requiring creativity. Although every ...

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by Suvi Leino on Nov 14, 2023 8:29:57 PM
Tags: Privacy, Google, Programmatic, Publisher, Cookies

How can publishers prepare for a cookieless 2024?

The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising r...

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by Suvi Leino on Nov 13, 2023 1:55:56 PM
Tags: Programmatic, Relevant Digital, Relevant Yield, Prebid

How to evaluate monetisation tools and support for developing programmatic sales

The world of programmatic advertising is in constant flux. This challenges publishers to keep up with developments and maintain in-house expertise. On...

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by Suvi Leino on Oct 20, 2023 12:38:30 PM
Tags: Programmatic, Relevant Digital, Artificial intelligence

How AI Destroyed Jobs in Programmatic Advertising

This is the first in a series of posts about AI that I will be writing. As opposed to many of my usual, more technical, or at least lower-level posts ...

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by Tuukka Aaltonen on Oct 9, 2023 1:17:10 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Supply Path Optimisation (SPO) promotes transparency and efficiency in the advertising ecosystem

Both advertisers and publishers have recently returned to a topic that started trending a few years ago: they want to create transparency in digital a...

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by Suvi Leino on Sep 5, 2023 6:31:00 PM
 

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