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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Recent Posts

Tags: Privacy, Google, Programmatic, Publisher, Cookies

Commercialising Cookieless Inventory: Current Status and Future Outlook

Recently, Google announced that removing third-party cookie support in the Chrome browser will be postponed to 2025. Google cited additional time to d...

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by Petri Kokkonen on May 6, 2024 4:27:27 PM
Tags: Privacy, Google, Programmatic, Publisher, Cookies

How can publishers prepare for a cookieless 2025?

The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising r...

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by Suvi Leino on Apr 23, 2024 1:17:00 PM
Tags: Programmatic, Relevant Digital, Relevant Yield, Prebid

What should publishers know about developing in-house vs. buying tech solutions?

Working with publishers has taught Relevant Digital much about the ins and outs of developing technology in-house versus utilising solutions developed...

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by Suvi Leino on Mar 26, 2024 12:09:08 PM
Tags: Privacy, Google, Programmatic, Publisher, Cookies

Insights into cookieless Chrome audience - Time of rebuilding

"It's the end of the world as we know it, and I feel fine," sang R.E.M. in their hit released at the end of the '80s. Maybe it's a bit of a dramatic s...

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by Petri Kokkonen on Feb 28, 2024 2:24:13 PM
Tags: Data, Privacy, Programmatic, Publisher, Relevant Digital, Header Bidding

What developments can be expected in digital media sales in 2024?

At the beginning of the year, it has been our tradition at Relevant Digital to look forward and share our insights into what the new year looks like f...

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by Suvi Leino on Jan 16, 2024 1:27:16 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

How to optimise advertising sales and operations for greater energy efficiency?

In today's digital advertising industry, there is a growing responsibility to reduce carbon dioxide emissions.

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by Suvi Leino on Jan 15, 2024 2:11:27 PM
Tags: Advertiser, Programmatic, Publisher, Survey

Key findings: Attitudes to programmatic advertising 2023

IAB Europe has again released its annual 'Attitudes to Programmatic Advertising' report. The report provides a comprehensive analysis of the state of ...

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by Suvi Leino on Dec 11, 2023 10:53:26 PM
Tags: Programmatic, Header Bidding, Ad Serving, Relevant Yield, Mobile

Navigating Prebid Server for In-App Monetisation: Insights and Considerations

Have you been noticing ‘in-app headerbidding’ appearing more frequently in your feeds lately? It's because ad monetisation in apps is gaining momentum...

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by Alex Fawcett on Dec 8, 2023 8:30:18 AM
Tags: Programmatic, Publisher, Ad Serving, Relevant Yield, API Insights

Mistakes to Avoid in Programmatic Selling?

Programmatic advertising began shaping up in the mid-2000s with the emergence of real-time bidding (RTB) technology. Over the past 15+ years, we've wi...

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by Thuy Ho on Dec 7, 2023 5:50:27 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

How to foster innovative and sustainable media sales?

Increasing revenue streams from digital advertising and commercialising media are challenging and exciting tasks requiring creativity. Although every ...

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by Suvi Leino on Nov 14, 2023 8:29:57 PM
 

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