How to increase the programmatic revenue?
Typically, programmatic sales means selling and buying online advertising, often using fully automated systems, thereby deviating from traditional sal...
We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.
Typically, programmatic sales means selling and buying online advertising, often using fully automated systems, thereby deviating from traditional sal...
Header bidding is a good revenue driver for publishers, but its reporting and optimization can be confusing and time-consuming. By going through this ...
IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering trends, ...
Placement visibility plays a significant role in business on commercial sites. Ad visibility has for long been a hot topic among publishers, advertise...
Google offers advertisers two ways of running display activity - through the Google Display Network (GDN), purchased through Google Ads (formerly Adwo...
More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. While client-side header bidding is an over...
The talk about advertisers' desire and need to take their digital marketing operations into their own hands is running hot. According to the IAB Europ...
Header bidding is a technique where the publisher offers the same ad impression, to multiple ad exchanges, simultaneously. Once the highest bid is sel...
When GDPR rolled out 4 months ago, the whole industry was hyperventilating and some feared the programmatic advertising trade would come to a full sto...
The Implementation of Ads.txt file has become a standard very rapidly. By the end of October, DoubleClick Bid Manager will only buy a publisher’s inve...
Gradually the year is coming to an end and our thoughts turn to the coming year. In many ways, this year has been very exceptional for all of us. On t...
Typically, programmatic sales means selling and buying online advertising, often using fully automated systems, thereby deviating from traditional sal...
Header bidding is a good revenue driver for publishers, but its reporting and optimization can be confusing and time-consuming. By going through this ...
Business ID: 2448468-7
Valimotie 13A, 00380 Helsinki
Schleppegrellsgade 10, 2200 København
Kistagången 16, 164 40 Kista
Phone: +358 40 833 5077
Email: sales(a)relevant-digital.com