The year 2021 was in many ways exceptional for all of us and the development of digital media and its advertising has mainly been done from the home o...

IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering trends, ...

Header bidding is a technique where the publisher offers the same ad impression, to multiple ad exchanges, simultaneously. Once the highest bid is sel...

More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. These calls can be made either client-side ...

For many online publishers, programmatic advertising is an important source of revenue. As the share of programmatic revenues is increasing together w...

A publisher can simplify and speed up the commercialization of advertising inventory with advanced Header Bidding. Header Bidding is a technology that...

In June, Google announced that it would postpone the removal of third-party cookie support from Chrome until 2023, adding about one year to the origin...

Next Day Media works with a large number of Europe’s leading Publishers, primarily in the Netherlands and Belgium; reaching more than 12 million uniqu...

Deleting third-party cookies from Chrome is a headache for publishers, especially for programmatic revenue. The possibilities of programmatic targetin...

Authorized Digital Sellers or ads.txt is a project launched by IAB Tech Lab in 2017 to help ensure that digital advertising inventory is sold only thr...