Jun 11 2024
How to simplify header bidding management?
Header bidding is one of the best and most common money-makers in ...
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May 6 2024
Commercialising Cookieless Inventory: Current Status and Future Outlook
Recently, Google announced that removing third-party cookie support ...
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Apr 23 2024
How can publishers prepare for a cookieless 2025?
The phasing out of third-party cookie support continues to be a ...
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Jan 16 2024
What developments can be expected in digital media sales in 2024?
At the beginning of the year, it has been our tradition at Relevant ...
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Jan 15 2024
How to optimise advertising sales and operations for greater energy efficiency?
In today's digital advertising industry, there is a growing ...
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Dec 7 2023
Mistakes to Avoid in Programmatic Selling?
Programmatic advertising began shaping up in the mid-2000s with the ...
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Nov 14 2023
How to foster innovative and sustainable media sales?
Increasing revenue streams from digital advertising and ...
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Oct 20 2023
How to evaluate monetisation tools and support for developing programmatic sales
The world of programmatic advertising is in constant flux. This ...
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Oct 9 2023
How AI Destroyed Jobs in Programmatic Advertising
This is the first in a series of posts about AI that I will be ...
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Sep 5 2023
Supply Path Optimisation (SPO) promotes transparency and efficiency in the advertising ecosystem
Both advertisers and publishers have recently returned to a topic ...
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