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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Recent Posts

Tags: Programmatic, Publisher, Header Bidding, Relevant Yield

Checklist: What Header bidding metrics are important to follow and why?

Header bidding is a good revenue driver for publishers, but its reporting and optimization can be confusing and time-consuming. By going through this ...

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by Suvi Leino on Oct 21, 2020 10:25:08 AM
Tags: Advertiser, Programmatic, Publisher, Survey

IAB Europe: Annual Comprehensive Analysis of Programmatic Advertising - Highlights of 2020

IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering trends, ...

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by Suvi Leino on Oct 9, 2020 10:00:00 AM
Tags: Programmatic, Publisher, Ad Serving

Where to pay attention to when you want to increase programmatic sales of advertising?

Typically, programmatic sales means selling and buying online advertising, often using fully automated systems, thereby deviating from traditional sal...

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by Suvi Leino on Jul 14, 2020 1:06:17 PM
Tags: Programmatic, Publisher, Ad Serving

How to improve the visibility of ad placements?

Placement visibility plays a significant role in business on commercial sites. Ad visibility has for long been a hot topic among publishers, advertise...

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by Suvi Leino on Jul 14, 2020 11:59:47 AM
Tags: Advertiser, Programmatic, Technologies

Buying a Display Campaign through Google - The differences in Display & Video 360 and Google Ads?

Google offers advertisers two ways of running display activity - through the Google Display Network (GDN), purchased through Google Ads (formerly Adwo...

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by Suvi Leino on Mar 5, 2020 12:38:00 PM
Tags: Programmatic, Publisher, Header Bidding

Client-side or Server-side Header bidding?

More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. While client-side header bidding is an over...

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by Suvi Leino on Oct 14, 2019 12:44:00 PM
Tags: Advertiser, In-housing, Programmatic

Growing trend: in-housing in digital marketing

The talk about advertisers' desire and need to take their digital marketing operations into their own hands is running hot. According to the IAB Europ...

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by Suvi Leino on Dec 27, 2018 1:30:00 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving

Client Side Header Bidding models in Programmatic sales

Header bidding is a technique where the publisher offers the same ad impression, to multiple ad exchanges, simultaneously. Once the highest bid is sel...

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by Suvi Leino on Nov 10, 2018 2:12:00 PM
Tags: Privacy, Relevant Audience, GDPR, Programmatic

Transparency of the data market in a post-GDPR world

When GDPR rolled out 4 months ago, the whole industry was hyperventilating and some feared the programmatic advertising trade would come to a full sto...

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by Petri Kokkonen on Oct 5, 2018 1:44:00 PM
Tags: Programmatic, Publisher, Ad Serving

Publisher, add the Ads.txt file to your site now!

The Implementation of Ads.txt file has become a standard very rapidly. By the end of October, DoubleClick Bid Manager will only buy a publisher’s inve...

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by Suvi Leino on Oct 10, 2017 4:52:00 PM
 

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