Relevant Yield is provided by a Nordic-based company, Relevant Digital, for the need of online publishers and networks to take control and grow their advertising revenues in an innovative and futureproof way.
Relevant Yield helps publisher's ad ops and ad sales teams to solve challenges such as getting real-time sales data from all available sources for everyone without manual work, testing new implementations without coding skills with immediate feedback, and getting automated alerts if setup runs into issues, to name a few.
In this post, we have answered the most common questions we receive about Relevant Yield:
▸ 1. Do you support Prebid Server?
Yes, we support Prebid Server. It is included in the core offering of HB Manager and monitored through HB Analytics. We do not charge anything extra for Prebid Server, and you can switch between Prebid Server- and Client-side for each SSP to see how they perform in your environment.
▸ 2. Do you support Apps?
We support Prebid Mobile, built on Prebid Server, to monetise mobile apps. Mobile apps and sites are managed from one unified platform, HB Manager, and monitored through HB Analytics.
▸ 3. Can we run different Prebid configurations for different user countries?
You can build GEO-specific Prebid configurations and monitor your Prebid performance in different GEOs through the HB Analytics module.
▸ 4. Can I do A/B testing with your wrapper HB Manager?
Yes, you can, and you can also monitor the performance automatically through HB Analytics. After you put an A/B test live, you can monitor the test performance after 10 seconds. If you are using your wrapper, we can customise our HB Analytics (Prebid Analytics) to monitor your wrapper’s test performance.
▸ 5. How many products are in the Relevant Yield GUI, and do I have to buy the full stack?
Relevant Yield consists of three different products handled from the same GUI; making it easy to control, monitor and optimize on one platform. You do not have to buy them together; they work well independently or with other parties' technology.
The products in Relevant Yield are:
- API Insight (Unified API/.CSV reporting)
- HB Analytics (Prebid Analytics)
- HB Manager (Prebid Wrapper)
▸ 6. Can I get my own Google Analytics data into the tool?
Yes, you can. We can import it for the API Insight tool so you can monitor things like pageview performance and how content changes might affect your Prebid performance.
▸ 7. Are there any BlackBox activities going on behind the scenes?
No! As a completely neutral provider, we always try to give our clients as much transparency and decision power as possible - it might be our tool, but you are in charge!
▸ 8. Do you bring demand?
No, we don’t bring demand. We’re not an SSP because we want to be neutral, and our goal is to prioritise publishers’ ad revenue, no matter the source. We think it is crucial to remain neutral in the auction; it creates both trust and transparency.
▸ 9. What is the onboarding process?
Depending on the characteristics of your setup, the onboarding process can take 2-6 weeks. The onboarding is a joint effort. However, our specialists will handle most heavy-lifting tasks, such as integrating SSPs, mapping, etc.
What we need from you:
- Fill in a list of ad units/SSP placement IDs connected to you.
- For API Insights customers: Provide us with the API access to your connected SSPs (if needed, there are detailed instructions from us).
- For HB Analytics & HB Manager customers: Place our programmatic tag into your site/mobile app’s script.
Once the onboarding is complete, we will train your key users to ensure they know how to operate Relevant Yield.
▸ 10. Do you cover all of Prebid’s functionality?
Yes, we cover all modules and media types within the Prebid framework, so it is flexible and customisable.
▸ 11. Do we need your Prebid wrapper to use your Prebid/HB modules?
Our wrapper HB Manager covers all Prebids modules and can be activated and handled through the GUI of Relevant Yield. This makes it easy for you to make changes and update your Prebid configurations without having to do any coding at all. It can all be handled by your own AdOps/Yield team.
▸ 12. Do you have customer support based on "their geolocation"?
Our team is based in the Nordics and we are available for support from 8 AM - 6 PM (EEST). We also have a 24/7 hotline that you can ring in case of emergency.
By using Relevant Yield, publishers and ad networks increase advertising revenues, boost efficiency, keep control, retain independence and reduce costs. You can read more about our solution here or see a demo to explore how you will benefit from using Relevant Yield.
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