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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Olli Järvilehto

Olli Järvilehto
Olli works at Relevant as COO.. Olli’s expertise are commercialisation of data in the programmatic advertising ecosystem, as well as demanding digital advertising and media development projects.

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Tags: Publisher, Relevant Digital, Header Bidding, Ad Serving, Relevant Yield

Bringing Power Back to Publisher Sales Teams

It seems that the digital advertising ecosystem of today is like a never-ending roller coaster; the privacy landscape is changing, the way we sell and...

by Olli Järvilehto on Nov 5, 2021 4:18:53 PM
Tags: Privacy, Google, Cookies

Google Chrome’s privacy changes - mean for advertising ecosystem?

Google announced that they will bring new privacy controls to Chrome, following the same path as Safari and Firefox have chosen before, but with a sli...

by Olli Järvilehto on May 10, 2019 3:32:00 PM
Tags: Data, Privacy, GDPR

Data traders’ drop out game has started?

Last week, it was reported that Oracle has stopped selling AddThis data in Europe (link). AddThis tool might be unknown to the general public. It’s a ...

by Olli Järvilehto on Mar 27, 2019 12:52:00 PM

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