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Thuy Ho

Thuy Ho
Thuy’s role as a Sales Manager is to help our customers to solve their pain points with the help of the Relevant Yield.
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Tags: Data, Privacy, Google, Cookies, Relevant Yield

Privacy Sandbox Topics API: Insights and Testing Experiences

It’s been three months since Google turned off third-party cookies on 1% of its traffic, and it’s been a rollercoaster! The testing phase for Privacy ...

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by Thuy Ho on Mar 26, 2024 9:35:54 AM
Tags: Programmatic, Publisher, Ad Serving, Relevant Yield, API Insights

Mistakes to Avoid in Programmatic Selling?

Programmatic advertising began shaping up in the mid-2000s with the emergence of real-time bidding (RTB) technology. Over the past 15+ years, we've wi...

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by Thuy Ho on Dec 7, 2023 5:50:27 PM
Tags: Relevant Digital, Relevant Yield, Event

DMEXCO 2023: Experiences and Highlights

Every year, Relevant Digital eagerly looks forward to DMEXCO, the place where we connect with all of the great minds in the digital advertising indust...

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by Thuy Ho on Oct 4, 2023 10:58:04 AM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Key takeaways from Prebid.js webinar: updates and roadmap

Prebid Server has been growing rapidly in popularity, but that doesn't stop Prebid JS from evolving. On May 25th, 2023, Prebid hosted a webinar to ann...

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by Thuy Ho on May 30, 2023 5:19:33 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Prebid Server - Development plans and potentials for revenue

With the ongoing changes in the programmatic advertising ecosystem, server-side has emerged as a crucial tool for publishers to optimise their adverti...

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by Thuy Ho on Mar 20, 2023 3:27:08 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Prebid's 2023 Trends

In 2022, programmatic advertising continued to have a significant impact on publishers, offering them a more efficient and automated way to sell ad in...

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by Thuy Ho on Feb 1, 2023 3:30:00 PM
 

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