RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Apr 3 2025
  • by Thuy Ho
  • 0 Comments

Multivariate Testing in Ad Monetisation: Effective Strategies for Publishers

"Start testing, stop guessing" is Relevant Digital's motto, as our ...

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blog
Mar 12 2025
  • by Thuy Ho
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Header Bidding Wrappers Explained: A Guide for Publishers and Ad Networks

What’s tougher—choosing from two or three wrapper options or sifting ...

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blog
Nov 5 2024
  • by Thuy Ho
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Getting Started with Prebid Server: A Practical Guide for Publishers

Header bidding is a programmatic ad sales technique used by more than ...

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blog
Oct 9 2024
  • by Thuy Ho
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Ad Refresh Best Practices: How to Do It Right and Boost Revenue

Digital Ad Sellers constantly look for innovative ways to increase ...

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blog
Sep 9 2024
  • by Thuy Ho
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How to Optimise Ad Sales With Smart Analytics and Actionable Data

Today, almost everyone in ad sales uses some form of analytics to ...

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blog
Aug 8 2024
  • by Thuy Ho
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WetterOnline Increases Mobile Revenue With Prebid Mobile Integration

WetterOnline is a popular and well-loved name in Germany and ...

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blog
Jul 3 2024
  • by Thuy Ho
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Cannes Lions 2024 Recap: Key Trends and Highlights From the Festival

Cannes Lions is a rather new event for Relevant Digital, as we didn’t ...

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blog
Jun 13 2024
  • by Thuy Ho
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Privacy Sandbox Topics API tests: Updated insights

Nearly six months have passed since Google reduced third-party cookie ...

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blog
Jun 11 2024
  • by Thuy Ho
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Simplifying Header Bidding Management: Tools and Tips for Publishers

Header bidding is one of the best and most common money-makers in ...

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blog
May 13 2024
  • by Thuy Ho
  • 0 Comments

Prebid Mobile: Adapting New Privacy Changes

2024 started with Google (finally) removing third-party cookies for ...

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