RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Jul 2 2025
  • by Thuy Ho
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In-House vs External Ad Tech: What Really Works for Publishers

Choosing between building ad tech in-house or adopting third-party ...

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blog
Jul 1 2025
  • by Thuy Ho
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How to Improve Ad Viewability: 5 Proven Ways for Good Visibility and High Revenue

Ad viewability continues to be a hot topic for publishers. As buyers ...

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blog
Jun 9 2025
  • by Thuy Ho
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Should Publishers Manage Programmatic In-House or Outsource to a Managed Service?

News websites don’t just deliver stories, they also deliver ads. And ...

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blog
Apr 30 2025
  • by Thuy Ho
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5 Essential Metrics to Improve Header Bidding Performance

Header bidding is a technique where the publisher simultaneously ...

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blog
Apr 3 2025
  • by Thuy Ho
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Multivariate Testing in Ad Monetisation: Effective Strategies for Publishers

"Start testing, stop guessing" is Relevant Digital's motto, as our ...

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blog
Mar 12 2025
  • by Thuy Ho
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Header Bidding Wrappers Explained: A Guide for Publishers and Ad Networks

What’s tougher—choosing from two or three wrapper options or sifting ...

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blog
Nov 5 2024
  • by Thuy Ho
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Getting Started with Prebid Server: A Practical Guide for Publishers

Header bidding is a programmatic ad sales technique used by more than ...

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blog
Oct 9 2024
  • by Thuy Ho
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Ad Refresh Best Practices: How to Do It Right and Boost Revenue

Digital Ad Sellers constantly look for innovative ways to increase ...

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blog
Sep 9 2024
  • by Thuy Ho
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How to Optimise Ad Sales With Smart Analytics and Actionable Data

Today, almost everyone in ad sales uses some form of analytics to ...

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blog
Aug 8 2024
  • by Thuy Ho
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WetterOnline Increases Mobile Revenue With Prebid Mobile Integration

WetterOnline is a popular and well-loved name in Germany and ...

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