Relevant Digital started our new Swedish venture with one employee in Stockholm in October. Now we’re adding more power to fuel our digital services and we’re happy to announce that we have welcomed Mikael Roupé to the family, as our new Digital Business Manager. Mikael will be focusing on building up our new data marketplace: Relevant Audience, and we’re happy to welcome a capacity in the business who has been working in the industry since its early days and has a heavy knowledge in data analytics from his experience with InsightOne and Experian.
Relevant are 20 strong digital professionals located in Stockholm, Helsinki and Copenhagen. We specialize in data collection and -activation as well as digital advertising technologies and services. Relevant Audience is already gaining significant traction in Finland and Denmark with more than 20 mio users from premium data providers and more than 300 audience segments. Sweden has already started to take off with more than 1 million users.
Relevant Digital’s service brings together data providers and buyers who are looking for high quality and transparent data segments. Relevant provides expertise, tools and services for data providers to improve and develop their sales products and target groups. We build target segments for buyers in cooperation with our data providers. Our mission is to make data sales possible in a fair, transparent and trustable way. Find Relevant Audience in all leading DSP’s. Service makes the difference.