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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Recent Posts

Tags: Publisher, Relevant Digital, Header Bidding, Ad Serving, Relevant Yield

Bringing Power Back to Publisher Sales Teams

It seems that the digital advertising ecosystem of today is like a never-ending roller coaster; the privacy landscape is changing, the way we sell and...

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by Olli Järvilehto on Nov 5, 2021 4:18:53 PM
Tags: Relevant Digital, Relevant Yield, Event

Relevant Yield is ATS London 2021 partner

We are pleased to announce that Relevant Yield is one of ATS London’s partners this year. We will be there in person November 3-4, 2021 at the London,...

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by Suvi Leino on Sep 8, 2021 5:02:34 PM
Tags: Relevant Digital, Relevant Yield, Event

Hope we will meet in person at Programmatic I/O - The world’s leading conference on programmatic marketing

EDIT: Unfortunately, we have had to cancel our participation due to travel restrictions. You can probably see us in the next Programmatic I / O.   We ...

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by Suvi Leino on Aug 23, 2021 4:22:08 PM
Tags: IAB, Relevant Digital

The current state and future of digital advertising from the top of Europe - IAB Interact starts next week!

IAB Europe’s flagship event of the year, IAB Interact, will be held virtually next week. The event is spread over three days from Tuesday to Thursday ...

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by Petri Kokkonen on May 19, 2021 1:04:10 PM
Tags: Data, Privacy, Technologies, Publisher, Cookies, Relevant Digital, Relevant Yield

How does Universal ID work when third-party cookies are going to be history?

It is not clear yet what will happen to targeting and measurement in digital advertising in the future when the use of third-party will end, but it is...

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by Suvi Leino on May 3, 2021 11:19:20 AM
Tags: Privacy, Technologies, Publisher, Relevant Digital, Relevant Yield

Relevant Yield & ID5 start cooperation

Relevant Yield, the most empowering solution for digital publishers and ad networks to manage and improve their advertising revenues, and ID5 have sta...

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by Suvi Leino on Mar 29, 2021 3:42:10 PM
Tags: Technologies, Publisher, Relevant Digital, Relevant Yield

People behind the Relevant Yield development: Einar Sandberg

Relevant Yield is provided by a Nordic based company Relevant Digital, with more than a decade hands on experience in running programmatic ad operatio...

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by Suvi Leino on Mar 26, 2021 10:14:41 AM
Tags: Relevant Digital

Relevant Digital’s Customer satisfaction

At the end of 2020 we carried out our customer satisfaction survey among our Relevant customers. The survey was conducted for the fifth time. We would...

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by Suvi Leino on Feb 2, 2021 11:00:00 AM
Tags: Advertiser, Publisher, Relevant Digital

Digital media and marketing trends for 2021

Gradually the year is coming to an end and our thoughts turn to the coming year. In many ways, this year has been very exceptional for all of us. On t...

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by Suvi Leino on Dec 9, 2020 12:39:00 PM
Tags: Relevant Audience, Advertiser, Relevant Digital

MTVuutiset.fi joins Relevant Audience

MTV and Aller set up a joint data marketplace in 2016. However, the companies have now decided to end their collaboration and MTVuutiset.fi is joining...

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by Suvi Leino on Nov 21, 2019 12:43:00 PM
 

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