Nordic-based Relevant Digital is well known for Relevant Yield, its comprehensive sales reporting dashboard that supports both publishers and sales houses. Relevant Yield is bringing a new release to market that includes a dynamic header bidding management toolkit.
Publishers and sales houses face daily challenges harnessing their valuable sales data in real time to optimize their setup for maximum efficiency and increased ROI. The Relevant Yield solution suite tackles these challenges head on and makes complex tasks simple.
"Key stakeholders like yield managers, ad ops, sales teams and C-level execs need to be able to react fast to optimise sales; it is a constantly changing environment ” says the company CEO Petri Kokkonen. “Our key focus is getting the right data into the right hands in realtime to allow on-the-fly adjustments that have a real impact on the bottom line."
Relevant Yield makes complex reporting, optimization and technical header updates easy
The solution offers:
- Reliable and easy-to-onboard API connected sales reporting for optimization and sales management.
- Real-time header bidding analytics with sophisticated alarms for performance monitoring.
- Header Bidding manager for remote setup optimization, tests and updates without touching the code in the site or app after the initial deployment.
Taking a flexible approach, all three modules can be integrated separately or bundled to support the customers' business model.
“The platform is built to solve real, concrete, publisher needs. In many cases publishers and sales houses struggle with complex setups and lack of transparency, which limit their ability to leverage instant analytical feedback. The risk of losing revenue because of technical issues, lack of optimization and a lack of alarms; causes daily frustrations.
It is important to highlight that we are a 100% independent player and we optimize the setup, from both a technical and yield perspective. Above all we give publishers yield teams the power to control their setups by themselves, without having to work through overstretched tech departments or via a 3rd party wrapper support team,” explains the Business Director Ronny Linder, who is responsible for the product roadmap and platform development.
Relevant Yield already has a network of happy publisher customers in the Nordics, and integrations in place for sales houses in both Germany and the Netherlands. And 2020 is on track to deliver expansion throughout EMEA and beyond.
“We are keen to help European sell-side companies and are looking forward to expanding our business overseas. Our mission is to increase our customers’ profitability by increasing sales and lowering costs, and we are working hard to deliver unique value for our customers,” adds CEO Petri Kokkonen.
Ronny Linder, Business Director, +45 29 906 945, ronny.linder(a)relevant-digital.com
Petri Kokkonen, CEO, +358 40 833 5077, petri.kokkonen(a)relevant-digital.com
Relevant Digital is a Nordic company specialised in publisher sales, ad tech, programmatic and data, and have been helping publishers monetize their digital content for over 10 years. Company has offices in Helsinki, Copenhagen and in Stockholm.