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RELEVANT DIGITAL - BLOG

Insights on Header Bidding, Yield and Ad Tech for Publishers

Discover topics that interest you:

 
 
Trends for Digital Publishers Ad Sales Operations Header Bidding Management Ad Monetization Tips Ad Revenue Optimization
Prebid Server for Publishers: Benefits, Challenges and Implementation
Oct 22 2026

Prebid Server for Publishers: Benefits, Challenges and Implementation

Header bidding lets publishers bring more competing demand to their ...

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Machine learning optimising floor prices in the ad auction based on auction signals to increase ad revenue
Sep 24 2026

How Machine Learning Is Changing Floor Price Optimisation

Floor prices have long been an important part of publisher yield ...

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Laptop and mobile phone exchanging bid requests with a server, illustrating client-side and server-side Prebid
Jul 27 2026

Prebid Testing: How Server-Side, Client-Side, and Parallel Bidding Compare

Prebid has become the industry standard for header bidding, giving ...

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Computer screen showing a header bidding management dashboard surrounded by settings and chart icons
May 27 2026

How to Fix Common Header Bidding Issues?

Header bidding is one of the most effective revenue drivers in ...

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WetterOnline weather app on a phone next to people building Prebid Mobile and Prebid Server blocks
May 27 2026

WetterOnline Increases Mobile Revenue With Prebid Mobile Integration

WetterOnline is a popular and well-loved name in Germany and ...

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Client-side header bidding with a frustrated user compared with faster server-side Prebid
Feb 25 2026

Server-side Prebid: The Next Step in the Evolution of Programmatic Advertising

Header bidding has significantly transformed programmatic ...

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Person standing in front of a wall of floating digital interfaces, facing many technology choices
Mar 12 2025

Header Bidding Wrappers Explained: A Guide for Publishers and Ad Networks

What’s tougher—choosing from two or three wrapper options or sifting ...

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Ad refresh sign surrounded by circular arrows and ad labels
Oct 9 2024

Ad Refresh Best Practices: How to Do It Right and Boost Revenue

Digital Ad Sellers constantly look for innovative ways to increase ...

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Person holding a smartphone in front of a laptop
Dec 8 2023

Prebid Server for In-App Monetisation: Key Insights for Publishers

Have you been noticing ‘in-app headerbidding’ appearing more ...

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Monitor refreshing an ad, with ad tiles, a rising chart and a euro coin
Jul 15 2022

Getting Started with Ad Refresh in Header Bidding Management

Publishers are constantly looking for new ways to increase their ...

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