AD REVENUE OPTIMISATION TIPS FROM THE EXPERTS

Petri Kokkonen

Petri Kokkonen
Petri Kokkonen is the CEO of Relevant Digital. While working with publishers for 20+ years, Petri has gained a broad outlook on sell-side strategies and tactics.

Recent Posts
Tags: Optimisation tips

The power of testing: Prebid Server-side vs. Client-side

Prebid is gaining popularity among publishers as an open-source header bidding solution that offers many advantages to publishers. The key factors beh...

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by Petri Kokkonen on Apr 4, 2023 12:09:10 PM
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Recent Blog Posts

Prebid Mobile: Adapting New Privacy Changes

2024 started with Google (finally) removing third-party cookies for 1% of their traffic. That caused quite a stir and the test results are sending mix...

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How to Utilise Sales Data in Advertising Sales?

Sales data is an invaluable resource in advertising sales, providing valuable insights that can be utilised in various ways. It helps predict future a...

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Increasing ad revenue: Timeouts

Timeouts can significantly impact publishers' digital ad revenues, particularly programmatic ad sales. In this blog post, we'll delve into how a caref...

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