Timeouts can significantly impact publishers' digital ad revenues, particularly programmatic ad sales. In this blog post, we'll delve into how a caref...

Navigating the complexities of digital advertising, especially when managing and optimising ad revenues across multiple channels, remains a significan...

Header bidding is a technique where the publisher simultaneously offers the same ad impression to multiple ad exchanges. Once the highest bid is selec...

Digital sales, development and ad ops teams usually have a lot going on simultaneously. When the focus is firmly on, for example, implementing somethi...

Relevant Yield is provided by a Nordic-based company, Relevant Digital, for the need of online publishers and networks to take control and grow their ...

In this article, we will cover how to place ad units on pages, different techniques, and a few other issues to consider that you can use to optimise y...

Programmatic advertising is such a competitive market that it compels publishers to innovate in both technology and working culture. Everyone wants to...

Before we became an AdTech company, Relevant Digital provided programmatic management and sales services to over 150 Finnish publishers since 2012. Al...

There are numerous settings, both big and small, within Prebid that make it possible to optimise your setups. Despite the presence of ‘tricks' in the ...

As mobile usage continues to grow, mobile app publishers are always looking for ways to monetise their apps effectively. Prebid Mobile is a popular ch...