2024 started with Google (finally) removing third-party cookies for 1% of their traffic. That caused quite a stir and the test results are sending mix...

Sales data is an invaluable resource in advertising sales, providing valuable insights that can be utilised in various ways. It helps predict future a...

Timeouts can significantly impact publishers' digital ad revenues, particularly programmatic ad sales. In this blog post, we'll delve into how a caref...

Navigating the complexities of digital advertising, especially when managing and optimising ad revenues across multiple channels, remains a significan...

Header bidding is a technique where the publisher simultaneously offers the same ad impression to multiple ad exchanges. Once the highest bid is selec...

Digital sales, development and ad ops teams usually have a lot going on simultaneously. When the focus is firmly on, for example, implementing somethi...

Relevant Yield is provided by a Nordic-based company, Relevant Digital, for the need of online publishers and networks to take control and grow their ...

In this article, we will cover how to place ad units on pages, different techniques, and a few other issues to consider that you can use to optimise y...

Programmatic advertising is such a competitive market that it compels publishers to innovate in both technology and working culture. Everyone wants to...

Before we became an AdTech company, Relevant Digital provided programmatic management and sales services to over 150 Finnish publishers since 2012. Al...