Instead of buying ad spaces the advertisers are opting to buy audiences. Armed with audience data, you can target ad viewers for example at a demograp...

Programmatic buying refers to the purchase of media space through platforms. Unlike traditional direct buying, it happens in real-time and ad impressi...

Data is one of the key drivers of successful marketing. One of the biggest challenges for the marketer is understanding the data, prioritizing it and ...

MTV and Aller set up a joint data marketplace in 2016. However, the companies have now decided to end their collaboration and MTVuutiset.fi is joining...

People encounter an unprecedented amount of messages throughout the day in an environment where advertisers are trying to influence their purchasing b...

When GDPR rolled out 4 months ago, the whole industry was hyperventilating and some feared the programmatic advertising trade would come to a full sto...

Data targeting is becoming more common in digital advertising. Lately we have seen a lot of discussion about data quality and transparency. It’s inter...

We have released Segment Finder to help advertisers find valuable Relevant Audience segments from different DSPs. With Segment Finder you can find all...

Olli Järvilehto started working for Relevant in May. Olli is the Head of Data and commercial responsible of the development of Relevant Data Business;...

Tiina started working for Relevant as an Data Analyst in February. Tiina is working with analysis of online data and creating segments for Relevant Au...