Oct 17 2022
CASE: Driving Cookieless Audience Targeting with Shared IDs
The digital advertising landscape is constantly evolving. One of the ...
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Jul 14 2020
Where should you pay attention to when buying data audiences?
Instead of buying ad spaces the advertisers are opting to buy ...
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Apr 17 2020
How to take advantage of data in programmatic campaigns
Programmatic buying refers to the purchase of media space through ...
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Dec 5 2019
What are 1st, 2nd and 3rd party data?
Data is one of the key drivers of successful marketing. One of the ...
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Oct 15 2018
How to select an effective target audience for your ad campaign?
People encounter an unprecedented amount of messages throughout the ...
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Oct 5 2018
Transparency of the data market in a post-GDPR world
When GDPR rolled out 4 months ago, the whole industry was ...
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May 24 2018
Relevant Digital data survey
Data targeting is becoming more common in digital advertising. Lately ...
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Apr 19 2017
My first weeks with Relevant Audience: Tiina Kivilahti
Tiina started working for Relevant as an Data Analyst in February. ...
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