We would like to inform you that Relevant is now officially named Relevant Digital Oy. Our company name was formerly Relevant Partner 4 Media Oy. So why the name change you may wonder? Relevant provides data collection and activation services, as well as online advertising technologies and services. Recently Relevant developed and introduced our data services and launching Relevant Audience, which enables easy data activation services and easy, trustable and transparent data sales, to the benefit of media and advertisers. Relevants’ wide-ranging data and technology know-how, as well as the very strong service business, brings value to a larger customer group than our former name gave the credit to.
Relevant CEO Petri Kokkonen commented the new company name:
"The development of digital business is topical for everyone, and knowledge about the use of data is needed everywhere. Technologies used by media and media-makers, ie buyers and sellers, as well as technology-related skills needs and services are very close to each other.
We are not abandoning our publisher relations and services, which has still a strong demand in the Nordic countries. But at the same time, we know that we can produce significant added value for others who need data- and technology know-how, so the name change seemed natural here. Our new official name communicates our extensive knowledge and works without any explanation in the international market. In addition, the new compact name is easier to say and remember. And for our friends, we are still Relevant. "
In practice, the change of name does not affect our operations only the official name changes to Relevant Digital Oy.
For more information:
+358 40 833 5077