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Relevant Digital Oy

We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Recent Posts

People behind Relevant Yield's customer success: Alex Fawcett

CASE: How Relevant Digital uses shared ID’s to drive cookieless audience ad targeting

Relevant Yield: Trends and our experience in maximizing advertising revenue

Key findings: Attitudes to programmatic advertising 2022

Podcast: How to thrive in the cookieless present (and future) with shared IDs

Google Privacy Sandbox: Topics API replaced FloC

Google gave more time to prepare for a cookieless future - what does that mean for publishers?

JP/Politikens Hus streamline their processes and efficiency with Relevant Yield

Header bidding Management: How to get started with Ad refresh?’s tool Professor Prebid is designed to streamline Header Bidding

Relevant Digital’s Customer satisfaction

Protect your digital advertising revenues with Relevant Yield alarms

Header bidding Analytics: Important metrics to follow?

Bringing Power Back to Publisher Sales Teams

GUIDE: How publisher can optimize programmatic revenue in 3 steps?

Apple's IDFA update came into effect, what does the situation look like now?

How does Prebid make the future without cookies easier for publishers?

The current state and future of digital advertising from the top of Europe - IAB Interact starts next week!

How does Universal ID work when third-party cookies are going to be history?

Relevant Yield & ID5 start cooperation

Ads.txt instructions for publishers

How to increase the programmatic revenue?

Relevant Yield includes now a dynamic header bidding management

Where should you pay attention to when buying data audiences?

How to take advantage of data in programmatic campaigns

Third-party cookies: how will digital marketing survive without them?

The differences in Display & Video 360 and Google Ads?

What are 1st, 2nd and 3rd party data?

What is TCF 2.0 about and what do you have to do? joins Relevant Audience

Client-side or Server-side Header bidding?

Google Chrome’s privacy changes - mean for advertising ecosystem?

TCF version 2.0 - What should I know as a publisher?

Data traders’ drop out game has started?

Relevant Digital is more than ad-tech

Growing trend: in-housing in digital marketing

Petri Kokkonen was appointed a chairman of IAB Finland

Client Side Header Bidding models in Programmatic sales

What happens in the Adops?

How to select an effective target audience for your ad campaign?

Transparency of the data market in a post-GDPR world

Relevant Digital data survey

What is an Ad Server?

Segment Finder helps to find segments available on Relevant Audience

Relevant Digital Expands Swedish Operations

We are now officially ‘Relevant Digital Oy’

Publisher, add the Ads.txt file to your site now!

Tips for a Successful Ad Server Migration

My first weeks with Relevant Audience: Tiina Kivilahti

The first IAB certified AdOps team in Finland


Recent Blog Posts