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Relevant Digital Oy

We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Recent Posts

Navigating Prebid Server for In-App Monetisation: Insights and Considerations

Mistakes to Avoid in Programmatic Selling?

How to foster innovative and sustainable media sales?

How to evaluate monetisation tools and support for developing programmatic sales

How AI Destroyed Jobs in Programmatic Advertising

DMEXCO 2023: Experiences and Highlights

TCF version 2.2 - What should I know as a publisher?

We are looking for a full stack developer with DevOps skills

Belgian data protection authority APD's decision on IAB Europe's TCF standard - what's the situation?

Supply Path Optimisation (SPO) promotes transparency and efficiency in the advertising ecosystem

Meet the Relevant Yield team at DMEXCO 2023

We are looking for a full stack developer

We are looking for a fullstack developer with Front-End flair

Key takeaways from Prebid.js webinar: updates and roadmap

The importance of contextual data for publishers: Opportunities, ethical considerations and future perspectives

Key data trends for Publishers in 2024

Prebid Server - Development plans and potentials for revenue

Relevant Digital's priorities 2023

Prebid's 2023 Trends

What developments can be expected in digital media sales in 2023?

How to improve the viewability of ad placements?

People behind Relevant Yield's customer success: Alex Fawcett

CASE: Driving Cookieless Audience Targeting with Shared IDs

Relevant Yield: Trends and our experience in maximizing advertising revenue

Key findings: Attitudes to programmatic advertising 2022

Podcast: How to thrive in the cookieless present (and future) with shared IDs

JP/Politikens Hus streamline their processes and efficiency with Relevant Yield

Header bidding Management: How to get started with Ad refresh?

Prebid.org’s tool Professor Prebid is designed to streamline Header Bidding

Relevant Digital’s Customer satisfaction

Protect your digital advertising revenues with Relevant Yield alarms

Header bidding Analytics: Important metrics to follow?

Bringing Power Back to Publisher Sales Teams

GUIDE: How publisher can optimize programmatic revenue in 3 steps?

Apple's IDFA update came into effect, what does the situation look like now?

How does Prebid make the future without cookies easier for publishers?

The current state and future of digital advertising from the top of Europe - IAB Interact starts next week!

How does Universal ID work when third-party cookies are going to be history?

Relevant Yield & ID5 start cooperation

Ads.txt instructions for publishers

Relevant Yield includes now a dynamic header bidding management

Where should you pay attention to when buying data audiences?

How to take advantage of data in programmatic campaigns

Third-party cookies: how will digital marketing survive without them?

The differences in Display & Video 360 and Google Ads?

What are 1st, 2nd and 3rd party data?

Client-side or Server-side Header bidding?

Google Chrome’s privacy changes - mean for advertising ecosystem?

TCF version 2.0 - What should I know as a publisher?

Data traders’ drop out game has started?

Relevant Digital is more than ad-tech

Growing trend: in-housing in digital marketing

Petri Kokkonen was appointed a chairman of IAB Finland

Client Side Header Bidding models in Programmatic sales

What happens in the Adops?

How to select an effective target audience for your ad campaign?

Transparency of the data market in a post-GDPR world

Relevant Digital data survey

What is an Ad Server?

Relevant Digital Expands Swedish Operations

We are now officially ‘Relevant Digital Oy’

Publisher, add the Ads.txt file to your site now!

Tips for a Successful Ad Server Migration

My first weeks with Relevant Audience: Tiina Kivilahti

 

Recent Blog Posts