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Highlights from October: Ad Tech Insight
October brought plenty of discussion around some of the industry’s ...
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Prebid Testing: How Server-Side, Client-Side, and Parallel Bidding Compare
Prebid has become a popular industry standard for header bidding ...
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Best Practices for Prebid
There are countless small tweaks in Prebid that can make a big ...
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How Does the Change in Transaction ID Affect Programmatic Advertising?
Transaction ID (TID) is a technical identifier used in programmatic ...
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What Do the EU’s Political Advertising Restrictions Mean for Publishers?
Political advertising has long been a contentious issue in Europe, ...
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Meet the Relevant Yield Team at DMEXCO 2025
The Relevant Yield team is heading to Dmexco in Cologne this ...
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Server-Side and Trusted Server – Technology That Gives Control Back to the Publisher?
In programmatic advertising, sales have long relied on client-side ...
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In-House vs External Ad Tech: What Really Works for Publishers
Choosing between building ad tech in-house or adopting third-party ...
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How to Improve Ad Viewability: 5 Proven Ways for Good Visibility and High Revenue
Ad viewability continues to be a hot topic for publishers. As buyers ...
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TCF and GDPR: A Years-Long Dispute Settled – What Publishers Need to Know
IAB Transparency & Consent Framework (TCF) is an open standard ...
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Digital Services Act (DSA) and Its Impact on Online Platform Publishers
The Digital Services Act (DSA) is a regulation of the European Union ...
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Should Publishers Manage Programmatic In-House or Outsource to a Managed Service?
News websites don’t just deliver stories, they also deliver ads. And ...
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What Google’s Ad Tech Monopoly Ruling Means for Digital Publishers
In April 2025, a U.S. federal court issued a landmark ruling: Google ...
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Demand Path Optimisation Survey: Aligning Publisher and SSP Goals
The efficiency of the digital advertising market does not depend ...
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Third-Party Cookies Remain in Chrome: Key Takeaways for Publishers
In April 2025, Google announced that it would no longer roll out a ...
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5 Essential Metrics to Improve Header Bidding Performance
Header bidding is a technique where the publisher simultaneously ...
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Trusted Server Explained: Why It Matters for Publishers in 2025
Trusted Server is an open-source server-side solution developed by ...
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Multivariate Testing in Ad Monetisation: Effective Strategies for Publishers
"Start testing, stop guessing" is Relevant Digital's motto, as our ...
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Making Sales Data Actionable: How to Boost Ad Performance With the Right Insights
Digital ad sales today is all about continuous optimisation, rapid ...
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AI and Header Bidding – Efficiency and Better Results
Header Bidding allows publishers to increase their ad revenue in ...
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Header Bidding Wrappers Explained: A Guide for Publishers and Ad Networks
What’s tougher—choosing from two or three wrapper options or sifting ...
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Relevant Digital Expands Its Presence in the U.S. Market
Relevant Digital continues its expansion in the North American market ...
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Programmatic and Direct Ad Sales: Why Publishers Need Both
The advertising sales landscape is more diverse than ever, and it is ...
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How AI Assistants Are Changing Ad Revenue Optimisation and Analytics
Managing ad sales is more complex than ever, yet it presents ...
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Relevant AI Is Here: Smarter Ad Monetisation With AI-Powered Assistance
Relevant Digital introduces Relevant AI. This AI-powered tool ...
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Overview of the "Pay or Okay" Model in Europe
In recent years, the funding models for digital services have become ...
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How Relevant Yield Helps Publishers Succeed: Vision and Innovation in Action
At our core, we are driven by curiosity and a passion for supporting ...
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Programmatic Advertising Trends 2025: What Publishers Should Watch
Programmatic advertising has established itself as the cornerstone of ...
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SSP Curated Deals: Do They Benefit Publishers?
At the core of a digital publisher’s success lies the ability to ...
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AdTech in Review: Key Trends and Takeaways from 2024
The year 2024 marked a significant turning point for digital media. ...
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Programmatic Advertising in 2024: Key Publisher Insights and Attitudes
IAB Europe has again released its annual 'Attitudes to Programmatic ...
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Getting Started with Prebid Server: A Practical Guide for Publishers
Header bidding is a programmatic ad sales technique used by more than ...
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Digital Media in 2025: Innovation, Strategy, and Growth Outlook
The digital media industry is transitioning into a new era, where ...
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Ad Refresh Best Practices: How to Do It Right and Boost Revenue
Digital Ad Sellers constantly look for innovative ways to increase ...
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DMEXCO 2024 Recap: European AdTech Trends and 2025 Outlook
DMEXCO 2024 once again offered a fantastic opportunity to explore the ...
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Google Topics API in Prebid: Is It Valuable for Publishers and Advertisers?
In July, we heard that the hard cut of Google Chrome 3rd-party ...
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How to Optimise Ad Sales With Smart Analytics and Actionable Data
Today, almost everyone in ad sales uses some form of analytics to ...
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WetterOnline Increases Mobile Revenue With Prebid Mobile Integration
WetterOnline is a popular and well-loved name in Germany and ...
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Google Privacy Sandbox APIs Explained: What Publishers Need to Know in 2025
In July 2024, Google announced an update to its approach to ...
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Cannes Lions 2024 Recap: Key Trends and Highlights From the Festival
Cannes Lions is a rather new event for Relevant Digital, as we didn’t ...
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Privacy Sandbox Topics API tests: Updated insights
Nearly six months have passed since Google reduced third-party cookie ...
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Simplifying Header Bidding Management: Tools and Tips for Publishers
Header bidding is one of the best and most common money-makers in ...
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Prebid Mobile: Adapting New Privacy Changes
2024 started with Google (finally) removing third-party cookies for ...
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How Publishers Can Prepare for the End of Third-Party Cookies
The decline of third-party cookies continues to cause headaches for ...
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How Timeouts Can Help Increase Ad Revenue
Timeouts can significantly impact publishers' digital ad revenues, ...
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Cookieless Chrome Audience: A Time for Rebuilding
"It's the end of the world as we know it, and I feel fine," sang ...
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Why Ads May Not Show in Safari’s Private Browsing Mode
Private Browsing is a feature of the Safari browser that allows users ...
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What to Expect in Digital Media Sales in 2024
At the beginning of the year, it has been our tradition at Relevant ...
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How to Optimise Ad Sales and Operations for Better Energy Efficiency
In today's digital advertising industry, there is a growing ...
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Prebid Server for In-App Monetisation: Key Insights for Publishers
Have you been noticing ‘in-app headerbidding’ appearing more ...
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Common Mistakes to Avoid in Programmatic Advertising Sales
Programmatic advertising began shaping up in the mid-2000s with the ...
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Protect Your Digital Ad Revenue With Relevant Yield’s Smart Alarms
Digital sales, development, and ad ops teams usually have a lot going ...
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Ask Us Anything: Your Questions About Relevant Yield, Answered
Relevant Yield is provided by a Nordic-based company, Relevant ...
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How to Foster Innovation and Sustainability in Media Sales
Increasing revenue streams from digital advertising and ...
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How to Choose the Right Monetisation Tools for Programmatic Growth
The world of programmatic advertising is constantly changing, which ...
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TCF 2.2 for Publishers: What You Need to Know
IAB Europe’s Transparency & Consent Framework program helps ...
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Supply Path Optimisation (SPO): Driving Transparency and Efficiency in Ad Tech
Both advertisers and publishers have recently returned to a topic ...
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How to Optimise On-Page Ad Units for Better Programmatic Performance
In this article, we will cover how to place ad units on pages, ...
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5 Surprising Ways to Succeed in Programmatic Ad Sales
Programmatic advertising is such a competitive market that it compels ...
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Case Study: Multivariate Testing Done With Relevant Yield
Before we became an AdTech company, Relevant Digital provided ...
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In-App Ad Monetisation: Prebid Mobile Opportunities With Relevant Yield
As mobile usage continues to grow, mobile app publishers are always ...
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Why Contextual Data Matters: Opportunities and Ethical Considerations for Publishers
Contextual data and advertising targeting based on it is one of the ...
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Skalden Media Boosted Ad Revenue and Gained Control With Relevant Yield
Skalden Media is a Hamburg-based consulting agency that focuses on ...
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Testing Prebid: Server-Side vs Client-Side Performance Compared
Prebid is gaining popularity among publishers as an open-source ...
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Key Data Trends Publishers Should Know in 2025
The familiar and long-serving third-party cookies are gradually ...
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How Publishers Can Use Prebid Video to Increase Ad Sales
With advanced header bidding, a publisher can simplify and speed up ...
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JP/Politikens Hus Streamlines Processes and Boosts Efficiency With Relevant Yield
JP / Politikens Hus is one of Denmark's leading media companies. They ...
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Next Day Media Improved Efficiency and Revenue With Relevant Yield
Next Day Media works with a large number of Europe’s leading ...
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Case Study: How Shared IDs Helped Enable Cookieless Targeting
The digital advertising landscape is constantly evolving. One of the ...
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Relevant Yield: Trends and Lessons Learned in Maximizing Ad Revenue
In particular, publishers who receive income from selling media space ...
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Getting Started with Ad Refresh in Header Bidding Management
Publishers are constantly looking for new ways to increase their ...
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Professor Prebid by Prebid.org: A Tool to Streamline Header Bidding
Prebid.org, the organization that oversees open source Prebid ...
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Empowering Publisher Sales Teams: How to Regain Control with the Right Tools
It seems that today's digital advertising ecosystem is like a ...
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How Does Prebid Make the Future Without Cookies Easier for Publishers?
Deleting third-party cookies from Chrome is a headache for ...
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What Is a Universal ID and Why It Matters in a Cookieless Future
It is not clear yet what will happen to targeting and measurement in ...
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Relevant Yield Partners with ID5 to Strengthen Identity and Privacy Solutions
Relevant Yield, the most empowering solution for digital publishers ...
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How to Set Up Ads.txt: A Guide for Publishers
Authorized Digital Sellers or ads.txt is a project launched by IAB ...
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Dynamic Header Bidding Management Now Available in Relevant Yield
Nordic-based Relevant Digital is well known for Relevant Yield, its ...
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Client-side or Server-side Header bidding?
More than 70% of publishers use header bidding to boost eCPMs, ...
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