How Relevant Yield Empowers Publishers: Our Journey, Vision, and Commitment to Innovation
At our core, we are driven by curiosity and a passion for supporting ...
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Trends in Programmatic Advertising 2025: A Publisher’s Perspective
Programmatic advertising has established itself as the cornerstone of ...
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Are SSP Curated Deals Profitable for Publishers?
At the core of a digital publisher’s success lies the ability to ...
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AdTech Review 2024: Major Highlights and Trends of the Year
The year 2024 marked a significant turning point for digital media. ...
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Key findings: Attitudes to Programmatic Advertising 2024
IAB Europe has again released its annual 'Attitudes to Programmatic ...
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How to Get Started with Prebid Server?
Header bidding is a programmatic ad sales technique used by more than ...
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Digital Media 2025: Perspectives on Innovation and Growth
The digital media industry is transitioning into a new era, where ...
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How to Do Ad Refresh Properly?
Digital Ad Sellers constantly look for innovative ways to increase ...
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The Impact of Google's Trial on Digital Publishers
The outcome of Google’s antitrust trial could significantly reshape ...
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DMEXCO 2024 Recap: Digital Advertising and Programmatic in Europe and Media Trends for 2025
DMEXCO 2024 once again offered a fantastic opportunity to explore the ...
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Google Topics API in Prebid, Does It Bring Value for Buyers and Sellers?
In July, we heard that the hard cut of Google Chrome 3rd-party ...
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Ad Sales Analytics and Effective Optimisation with Data
Today, almost everyone in ad sales uses some form of analytics to ...
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Meet the Relevant Yield Team at DMEXCO 2024
The Relevant Yield team is heading to Dmexco in Cologne this ...
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WetterOnline Succeeds with Prebid Mobile Integration
WetterOnline is a popular and well-loved name in Germany and ...
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Google's New Approach: What Does the Retention of Third-party Cookies Mean?
In July 2024, Google announced on its blog that it would no longer ...
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Google Privacy Sandbox APIs
In July 2024, Google announced an update to its approach to ...
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Cannes Lions 2024: Trends And Highlights
Cannes Lions is a rather new event for Relevant Digital, as we didn’t ...
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Overview of the "Pay or Okay" Model in Europe
In recent years, the funding models for digital services have become ...
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Privacy Sandbox Topics API tests: Updated insights
Nearly six months have passed since Google reduced third-party cookie ...
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How to simplify header bidding management?
Header bidding is one of the best and most common money-makers in ...
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We are looking for a Solutions Engineer
Relevant Digital Oy is a rapidly growing Nordic-based SaaS and ...
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Prebid Mobile: Adapting New Privacy Changes
2024 started with Google (finally) removing third-party cookies for ...
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How to Utilise Sales Data in Advertising Sales?
Sales data is an invaluable resource in advertising sales, providing ...
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Commercialising Cookieless Inventory: Current Status and Future Outlook
Recently, Google announced that removing third-party cookie support ...
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How can publishers prepare for a cookieless 2025?
The phasing out of third-party cookie support continues to be a ...
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Increasing ad revenue: Timeouts
Timeouts can significantly impact publishers' digital ad revenues, ...
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What Should Publishers Know about Developing In-house vs. Buying Tech Solutions?
Working with publishers has taught Relevant Digital much about the ...
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Unified platform for Ad inventory monetisation
Navigating the complexities of digital advertising, especially when ...
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Insights into Cookieless Chrome Audience - Time of Rebuilding
"It's the end of the world as we know it, and I feel fine," sang ...
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Why are ads not always displayed in Safari's Private Browsing mode?
Private Browsing is a feature of the Safari browser that allows users ...
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Digital services act (DSA) and its impact on online platform publishers
The Digital Services Act (DSA) is a regulation of the European Union ...
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What developments can be expected in digital media sales in 2024?
At the beginning of the year, it has been our tradition at Relevant ...
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How to optimise advertising sales and operations for greater energy efficiency?
In today's digital advertising industry, there is a growing ...
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Header bidding analytics: Important metrics to follow?
Header bidding is a technique where the publisher simultaneously ...
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Navigating Prebid Server for In-App Monetisation: Insights and Considerations
Have you been noticing ‘in-app headerbidding’ appearing more ...
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Mistakes to Avoid in Programmatic Selling?
Programmatic advertising began shaping up in the mid-2000s with the ...
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Protect Your Digital Advertising Revenues with Relevant Yield Alarms
Digital sales, development, and ad ops teams usually have a lot going ...
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Ask Us Anything: Answers to Your Questions About Relevant Yield
Relevant Yield is provided by a Nordic-based company, Relevant ...
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How to foster innovative and sustainable media sales?
Increasing revenue streams from digital advertising and ...
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How to evaluate monetisation tools and support for developing programmatic sales
The world of programmatic advertising is in constant flux. This ...
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How AI Destroyed Jobs in Programmatic Advertising
This is the first in a series of posts about AI that I will be ...
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DMEXCO 2023: Experiences and Highlights
Every year, Relevant Digital eagerly looks forward to DMEXCO, the ...
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TCF version 2.2 - What should I know as a publisher?
IAB Europe’s Transparency & Consent Framework program to help ...
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We are looking for a full stack developer with DevOps skills
Interested in working with a data heavy SaaS and advanced data ...
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Belgian data protection authority APD's decision on IAB Europe's TCF standard - what's the situation?
IAB Transparency & Consent Framework (TCF) is an open standard ...
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Supply Path Optimisation (SPO) promotes transparency and efficiency in the advertising ecosystem
Both advertisers and publishers have recently returned to a topic ...
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How to Optimise On-Page Ad Units for Programmatic Sales?
In this article, we will cover how to place ad units on pages, ...
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5 Unexpected Ways to Unlock Success in Programmatic Advertising Sales
Programmatic advertising is such a competitive market that it compels ...
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Case Study: Multivariate testing done with Relevant Yield
Before we became an AdTech company, Relevant Digital provided ...
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We are looking for a full stack developer
Interested in working with a data heavy SaaS product and advanced ...
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We are looking for a fullstack developer with Front-End flair
Interested in working with a data heavy SaaS product and advanced ...
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Five Prebid Optimisation Tips & Tricks
There are numerous settings, both big and small, within Prebid that ...
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Key takeaways from Prebid.js webinar: updates and roadmap
Prebid Server has been growing rapidly in popularity, but that ...
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Ad Monetisation in Apps: Prebid Mobile's Opportunities with Relevant Yield
As mobile usage continues to grow, mobile app publishers are always ...
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The importance of contextual data for publishers: Opportunities, ethical considerations and future perspectives
Contextual data and advertising targeting based on it is one of the ...
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Skalden Media Increased Revenue and Autonomy with Relevant Yield
Skalden Media is a Hamburg-based consulting agency that focuses on ...
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The Power of Testing: Prebid Server-side vs. Client-side
Prebid is gaining popularity among publishers as an open-source ...
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GUIDE: How the sell-side can build a strong stack?
Media and websites are different and not all solutions are suitable ...
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Key data trends for Publishers in 2024
Familiar and reliable third-party cookies that have served the ...
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Prebid Server - Development plans and potentials for revenue
With the ongoing changes in the programmatic advertising ecosystem, ...
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Relevant Digital's priorities 2023
In February, the Relevant Digital team assembled to celebrate the ...
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How can a publisher do multivariate testing in advertising sales?
"Start testing, stop guessing" is Relevant Digital's motto for 2023 ...
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Prebid's 2023 Trends
In 2022, programmatic advertising continued to have a significant ...
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What developments can be expected in digital media sales in 2023?
At the turn of the year, we at Relevant Digital have had a habit of ...
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How to improve the viewability of ad placements?
Investing in the viewability of ad placements is always topical. What ...
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How can Publishers take advantage of Prebid Video to increase ad sales?
A publisher can simplify and speed up the commercialisation of ...
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JP/Politikens Hus streamline their processes and efficiency with Relevant Yield
JP / Politikens Hus is one of Denmark's leading media companies. They ...
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Next Day Media increased its efficiency and revenue with Relevant Yield
Next Day Media works with a large number of Europe’s leading ...
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People behind Relevant Yield's customer success: Alex Fawcett
Relevant Yield is provided by a Nordic-based company Relevant Digital ...
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CASE: Driving Cookieless Audience Targeting with Shared IDs
The digital advertising landscape is constantly evolving. One of the ...
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Relevant Yield: Trends and our experience in maximizing advertising revenue
In particular, publishers who receive income from selling media space ...
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Key findings: Attitudes to programmatic advertising 2022
The "Attitudes to Programmatic Advertising" report published annually ...
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Podcast: How to thrive in the cookieless present (and future) with shared IDs
Olli Järvilehto, COO of Relevant Digital, was visiting our partner ...
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JP/Politikens Hus streamline their processes and efficiency with Relevant Yield
JP / Politikens Hus is one of Denmark's leading media companies. They ...
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Header bidding Management: How to get started with Ad refresh?
Publishers are constantly looking for new ways to increase their ...
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Prebid.org’s tool Professor Prebid is designed to streamline Header Bidding
Prebid.org, the organization that oversees open source Prebid ...
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Relevant Digital’s Customer satisfaction
At the end of 2021, we carried out our customer satisfaction survey ...
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Protect your digital advertising revenues with Relevant Yield alarms
Digital sales, development and ad ops teams usually have a lot going ...
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Header bidding Analytics: Important metrics to follow?
Header bidding is a technique where the publisher offers the same ad ...
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Bringing Power Back to Publisher Sales Teams
It seems that the digital advertising ecosystem of today is like a ...
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GUIDE: How publisher can optimize programmatic revenue in 3 steps?
For many online publishers, programmatic advertising is an important ...
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Apple's IDFA update came into effect, what does the situation look like now?
In June 2020, Apple announced that in the future, iOS applications ...
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How does Prebid make the future without cookies easier for publishers?
Deleting third-party cookies from Chrome is a headache for ...
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The current state and future of digital advertising from the top of Europe - IAB Interact starts next week!
IAB Europe’s flagship event of the year, IAB Interact, will be held ...
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How does Universal ID work when third-party cookies are going to be history?
It is not clear yet what will happen to targeting and measurement in ...
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Relevant Yield & ID5 start cooperation
Relevant Yield, the most empowering solution for digital publishers ...
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Ads.txt instructions for publishers
Authorized Digital Sellers or ads.txt is a project launched by IAB ...
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Relevant Yield includes now a dynamic header bidding management
Nordic-based Relevant Digital is well known for Relevant Yield, its ...
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Where should you pay attention to when buying data audiences?
Instead of buying ad spaces the advertisers are opting to buy ...
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How to take advantage of data in programmatic campaigns
Programmatic buying refers to the purchase of media space through ...
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Third-party cookies: how will digital marketing survive without them?
Google has announced its decision to block third-party cookies from ...
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The differences in Display & Video 360 and Google Ads?
Google offers advertisers two ways of running display activity - ...
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What are 1st, 2nd and 3rd party data?
Data is one of the key drivers of successful marketing. One of the ...
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Client-side or Server-side Header bidding?
More than 70% of publishers use header bidding to boost eCPMs, ...
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Google Chrome’s privacy changes - mean for advertising ecosystem?
Google announced that it will bring new privacy controls to Chrome, ...
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TCF version 2.0 - What should I know as a publisher?
NOTE! 21.9.2022 Based on the current market information, European ...
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Data traders’ drop out game has started?
Last week, it was reported that Oracle has stopped selling AddThis ...
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Relevant Digital is more than ad-tech
Relevant Digital Oy is well-known for setting up tools and ...
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Growing trend: in-housing in digital marketing
The talk about advertisers' desire and need to take their digital ...
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Petri Kokkonen was appointed a chairman of IAB Finland
IAB Finland, the association of digital media and marketing ...
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Client Side Header Bidding models in Programmatic sales
Header bidding is a technique where the publisher offers the same ad ...
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What happens in the Adops?
AdOps, which primary task is to support sales and implementation of ...
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How to select an effective target audience for your ad campaign?
People encounter an unprecedented amount of messages throughout the ...
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Transparency of the data market in a post-GDPR world
When GDPR rolled out 4 months ago, the whole industry was ...
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Relevant Digital data survey
Data targeting is becoming more common in digital advertising. Lately ...
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What is an Ad Server?
The title, “What is an ad server” might seem too basic for anyone ...
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Relevant Digital Expands Swedish Operations
Relevant Digital started our new Swedish venture with one employee in ...
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We are now officially ‘Relevant Digital Oy’
We would like to inform you that Relevant is now officially named ...
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Publisher, add the Ads.txt file to your site now!
The Implementation of Ads.txt file has become a standard very ...
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Tips for a Successful Ad Server Migration
Are you considering to change ad server? Ad server migration and ...
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My first weeks with Relevant Audience: Tiina Kivilahti
Tiina started working for Relevant as an Data Analyst in February. ...
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