RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Jan 14 2025
  • by Petri Kokkonen
  • 0 Comments

How Relevant Yield Empowers Publishers: Our Journey, Vision, and Commitment to Innovation

At our core, we are driven by curiosity and a passion for supporting ...

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blog
Jan 14 2025
  • by Simo Kulmala
  • 0 Comments

Trends in Programmatic Advertising 2025: A Publisher’s Perspective

Programmatic advertising has established itself as the cornerstone of ...

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blog
Dec 10 2024
  • by Suvi Leino
  • 0 Comments

Are SSP Curated Deals Profitable for Publishers?

At the core of a digital publisher’s success lies the ability to ...

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blog
Dec 10 2024
  • by Suvi Leino
  • 0 Comments

AdTech Review 2024: Major Highlights and Trends of the Year

The year 2024 marked a significant turning point for digital media. ...

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blog
Nov 6 2024
  • by Suvi Leino
  • 0 Comments

Key findings: Attitudes to Programmatic Advertising 2024

IAB Europe has again released its annual 'Attitudes to Programmatic ...

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blog
Nov 5 2024
  • by Thuy Ho
  • 0 Comments

How to Get Started with Prebid Server?

Header bidding is a programmatic ad sales technique used by more than ...

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blog
Nov 5 2024
  • by Petri Kokkonen
  • 0 Comments

Digital Media 2025: Perspectives on Innovation and Growth

The digital media industry is transitioning into a new era, where ...

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blog
Oct 9 2024
  • by Thuy Ho
  • 0 Comments

How to Do Ad Refresh Properly?

Digital Ad Sellers constantly look for innovative ways to increase ...

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blog
Sep 30 2024
  • by Suvi Leino
  • 0 Comments

The Impact of Google's Trial on Digital Publishers

The outcome of Google’s antitrust trial could significantly reshape ...

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blog
Sep 25 2024
  • by Suvi Leino
  • 0 Comments

DMEXCO 2024 Recap: Digital Advertising and Programmatic in Europe and Media Trends for 2025

DMEXCO 2024 once again offered a fantastic opportunity to explore the ...

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blog
Sep 13 2024
  • by Petri Kokkonen
  • 0 Comments

Google Topics API in Prebid, Does It Bring Value for Buyers and Sellers?

In July, we heard that the hard cut of Google Chrome 3rd-party ...

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blog
Sep 9 2024
  • by Thuy Ho
  • 0 Comments

Ad Sales Analytics and Effective Optimisation with Data

Today, almost everyone in ad sales uses some form of analytics to ...

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blog
Aug 13 2024
  • by Suvi Leino
  • 0 Comments

Meet the Relevant Yield Team at DMEXCO 2024

The Relevant Yield team is heading to Dmexco in Cologne this ...

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blog
Aug 8 2024
  • by Thuy Ho
  • 0 Comments

WetterOnline Succeeds with Prebid Mobile Integration

WetterOnline is a popular and well-loved name in Germany and ...

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blog
Aug 8 2024
  • by Suvi Leino
  • 0 Comments

Google's New Approach: What Does the Retention of Third-party Cookies Mean?

In July 2024, Google announced on its blog that it would no longer ...

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blog
Aug 6 2024
  • by Suvi Leino
  • 0 Comments

Google Privacy Sandbox APIs

In July 2024, Google announced an update to its approach to ...

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blog
Jul 3 2024
  • by Thuy Ho
  • 0 Comments

Cannes Lions 2024: Trends And Highlights

Cannes Lions is a rather new event for Relevant Digital, as we didn’t ...

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blog
Jun 25 2024
  • by Suvi Leino
  • 0 Comments

Overview of the "Pay or Okay" Model in Europe

In recent years, the funding models for digital services have become ...

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blog
Jun 13 2024
  • by Thuy Ho
  • 0 Comments

Privacy Sandbox Topics API tests: Updated insights

Nearly six months have passed since Google reduced third-party cookie ...

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blog
Jun 11 2024
  • by Thuy Ho
  • 0 Comments

How to simplify header bidding management?

Header bidding is one of the best and most common money-makers in ...

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blog
Jun 10 2024
  • by Alex Fawcett
  • 0 Comments

We are looking for a Solutions Engineer

Relevant Digital Oy is a rapidly growing Nordic-based SaaS and ...

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blog
May 13 2024
  • by Thuy Ho
  • 0 Comments

Prebid Mobile: Adapting New Privacy Changes

2024 started with Google (finally) removing third-party cookies for ...

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blog
May 6 2024
  • by Suvi Leino
  • 0 Comments

How to Utilise Sales Data in Advertising Sales?

Sales data is an invaluable resource in advertising sales, providing ...

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blog
May 6 2024
  • by Petri Kokkonen
  • 0 Comments

Commercialising Cookieless Inventory: Current Status and Future Outlook

Recently, Google announced that removing third-party cookie support ...

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blog
Apr 23 2024
  • by Suvi Leino
  • 0 Comments

How can publishers prepare for a cookieless 2025?

The phasing out of third-party cookie support continues to be a ...

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blog
Mar 27 2024
  • by Suvi Leino
  • 0 Comments

Increasing ad revenue: Timeouts

Timeouts can significantly impact publishers' digital ad revenues, ...

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blog
Mar 26 2024
  • by Suvi Leino
  • 0 Comments

What Should Publishers Know about Developing In-house vs. Buying Tech Solutions?

Working with publishers has taught Relevant Digital much about the ...

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blog
Mar 14 2024
  • by Suvi Leino
  • 0 Comments

Unified platform for Ad inventory monetisation

Navigating the complexities of digital advertising, especially when ...

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blog
Feb 28 2024
  • by Petri Kokkonen
  • 0 Comments

Insights into Cookieless Chrome Audience - Time of Rebuilding

"It's the end of the world as we know it, and I feel fine," sang ...

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blog
Feb 28 2024
  • by Suvi Leino
  • 0 Comments

Why are ads not always displayed in Safari's Private Browsing mode?

Private Browsing is a feature of the Safari browser that allows users ...

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blog
Feb 21 2024
  • by Suvi Leino
  • 0 Comments

Digital services act (DSA) and its impact on online platform publishers

The Digital Services Act (DSA) is a regulation of the European Union ...

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blog
Jan 16 2024
  • by Suvi Leino
  • 0 Comments

What developments can be expected in digital media sales in 2024?

At the beginning of the year, it has been our tradition at Relevant ...

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blog
Jan 15 2024
  • by Suvi Leino
  • 0 Comments

How to optimise advertising sales and operations for greater energy efficiency?

In today's digital advertising industry, there is a growing ...

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blog
Jan 11 2024
  • by Suvi Leino
  • 0 Comments

Header bidding analytics: Important metrics to follow?

Header bidding is a technique where the publisher simultaneously ...

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blog
Dec 8 2023
  • by Alex Fawcett
  • 0 Comments

Navigating Prebid Server for In-App Monetisation: Insights and Considerations

Have you been noticing ‘in-app headerbidding’ appearing more ...

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blog
Dec 7 2023
  • by Thuy Ho
  • 0 Comments

Mistakes to Avoid in Programmatic Selling?

Programmatic advertising began shaping up in the mid-2000s with the ...

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blog
Nov 28 2023
  • by Suvi Leino
  • 0 Comments

Protect Your Digital Advertising Revenues with Relevant Yield Alarms

Digital sales, development, and ad ops teams usually have a lot going ...

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blog
Nov 27 2023
  • by Thuy Ho
  • 0 Comments

Ask Us Anything: Answers to Your Questions About Relevant Yield

Relevant Yield is provided by a Nordic-based company, Relevant ...

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blog
Nov 14 2023
  • by Suvi Leino
  • 0 Comments

How to foster innovative and sustainable media sales?

Increasing revenue streams from digital advertising and ...

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blog
Oct 20 2023
  • by Suvi Leino
  • 0 Comments

How to evaluate monetisation tools and support for developing programmatic sales

The world of programmatic advertising is in constant flux. This ...

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blog
Oct 9 2023
  • by Tuukka Aaltonen
  • 0 Comments

How AI Destroyed Jobs in Programmatic Advertising

This is the first in a series of posts about AI that I will be ...

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blog
Oct 4 2023
  • by Thuy Ho
  • 0 Comments

DMEXCO 2023: Experiences and Highlights

Every year, Relevant Digital eagerly looks forward to DMEXCO, the ...

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blog
Sep 18 2023
  • by Suvi Leino
  • 0 Comments

TCF version 2.2 - What should I know as a publisher?

IAB Europe’s Transparency & Consent Framework program to help ...

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blog
Sep 17 2023
  • by Ronny Linder
  • 0 Comments

We are looking for a full stack developer with DevOps skills

Interested in working with a data heavy SaaS and advanced data ...

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blog
Sep 8 2023
  • by Suvi Leino
  • 0 Comments

Belgian data protection authority APD's decision on IAB Europe's TCF standard - what's the situation?

IAB Transparency & Consent Framework (TCF) is an open standard ...

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blog
Sep 5 2023
  • by Suvi Leino
  • 0 Comments

Supply Path Optimisation (SPO) promotes transparency and efficiency in the advertising ecosystem

Both advertisers and publishers have recently returned to a topic ...

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blog
Aug 29 2023
  • by Tuukka Aaltonen
  • 0 Comments

How to Optimise On-Page Ad Units for Programmatic Sales?

In this article, we will cover how to place ad units on pages, ...

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blog
Aug 16 2023
  • by Thuy Ho
  • 0 Comments

5 Unexpected Ways to Unlock Success in Programmatic Advertising Sales

Programmatic advertising is such a competitive market that it compels ...

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blog
Jul 7 2023
  • by Thuy Ho
  • 0 Comments

Case Study: Multivariate testing done with Relevant Yield

Before we became an AdTech company, Relevant Digital provided ...

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blog
Jul 2 2023
  • by Ronny Linder
  • 0 Comments

We are looking for a full stack developer

Interested in working with a data heavy SaaS product and advanced ...

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blog
Jul 1 2023
  • by Ronny Linder
  • 0 Comments

We are looking for a fullstack developer with Front-End flair

Interested in working with a data heavy SaaS product and advanced ...

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blog
Jun 1 2023
  • by Tuukka Aaltonen
  • 0 Comments

Five Prebid Optimisation Tips & Tricks

There are numerous settings, both big and small, within Prebid that ...

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blog
May 30 2023
  • by Thuy Ho
  • 0 Comments

Key takeaways from Prebid.js webinar: updates and roadmap

Prebid Server has been growing rapidly in popularity, but that ...

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blog
May 22 2023
  • by Thuy Ho
  • 0 Comments

Ad Monetisation in Apps: Prebid Mobile's Opportunities with Relevant Yield

As mobile usage continues to grow, mobile app publishers are always ...

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blog
May 2 2023
  • by Suvi Leino
  • 0 Comments

The importance of contextual data for publishers: Opportunities, ethical considerations and future perspectives

Contextual data and advertising targeting based on it is one of the ...

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blog
Apr 11 2023
  • by Thuy Ho
  • 0 Comments

Skalden Media Increased Revenue and Autonomy with Relevant Yield

Skalden Media is a Hamburg-based consulting agency that focuses on ...

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blog
Apr 4 2023
  • by Petri Kokkonen
  • 0 Comments

The Power of Testing: Prebid Server-side vs. Client-side

Prebid is gaining popularity among publishers as an open-source ...

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blog
Mar 22 2023
  • by Suvi Leino
  • 0 Comments

GUIDE: How the sell-side can build a strong stack?

Media and websites are different and not all solutions are suitable ...

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blog
Mar 20 2023
  • by Suvi Leino
  • 0 Comments

Key data trends for Publishers in 2024

Familiar and reliable third-party cookies that have served the ...

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blog
Mar 20 2023
  • by Thuy Ho
  • 0 Comments

Prebid Server - Development plans and potentials for revenue

With the ongoing changes in the programmatic advertising ecosystem, ...

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blog
Mar 2 2023
  • by Suvi Leino
  • 0 Comments

Relevant Digital's priorities 2023

In February, the Relevant Digital team assembled to celebrate the ...

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blog
Feb 2 2023
  • by Thuy Ho
  • 0 Comments

How can a publisher do multivariate testing in advertising sales?

"Start testing, stop guessing" is Relevant Digital's motto for 2023 ...

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blog
Feb 1 2023
  • by Thuy Ho
  • 0 Comments

Prebid's 2023 Trends

In 2022, programmatic advertising continued to have a significant ...

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blog
Jan 5 2023
  • by Suvi Leino
  • 0 Comments

What developments can be expected in digital media sales in 2023?

At the turn of the year, we at Relevant Digital have had a habit of ...

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blog
Dec 30 2022
  • by Suvi Leino
  • 0 Comments

How to improve the viewability of ad placements?

Investing in the viewability of ad placements is always topical. What ...

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blog
Dec 16 2022
  • by Suvi Leino
  • 0 Comments

How can Publishers take advantage of Prebid Video to increase ad sales?

A publisher can simplify and speed up the commercialisation of ...

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blog
Dec 16 2022
  • by Suvi Leino
  • 0 Comments

JP/Politikens Hus streamline their processes and efficiency with Relevant Yield

JP / Politikens Hus is one of Denmark's leading media companies. They ...

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blog
Dec 16 2022
  • by Suvi Leino
  • 0 Comments

Next Day Media increased its efficiency and revenue with Relevant Yield

Next Day Media works with a large number of Europe’s leading ...

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blog
Nov 2 2022
  • by Suvi Leino
  • 0 Comments

People behind Relevant Yield's customer success: Alex Fawcett

Relevant Yield is provided by a Nordic-based company Relevant Digital ...

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blog
Oct 17 2022
  • by Suvi Leino
  • 0 Comments

CASE: Driving Cookieless Audience Targeting with Shared IDs

The digital advertising landscape is constantly evolving. One of the ...

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blog
Oct 12 2022
  • by Suvi Leino
  • 0 Comments

Relevant Yield: Trends and our experience in maximizing advertising revenue

In particular, publishers who receive income from selling media space ...

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blog
Oct 12 2022
  • by Suvi Leino
  • 0 Comments

Key findings: Attitudes to programmatic advertising 2022

The "Attitudes to Programmatic Advertising" report published annually ...

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blog
Sep 20 2022
  • by Suvi Leino
  • 0 Comments

Podcast: How to thrive in the cookieless present (and future) with shared IDs

Olli Järvilehto, COO of Relevant Digital, was visiting our partner ...

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blog
Aug 10 2022
  • by Suvi Leino
  • 0 Comments

JP/Politikens Hus streamline their processes and efficiency with Relevant Yield

JP / Politikens Hus is one of Denmark's leading media companies. They ...

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blog
Jul 15 2022
  • by Suvi Leino
  • 0 Comments

Header bidding Management: How to get started with Ad refresh?

Publishers are constantly looking for new ways to increase their ...

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blog
May 16 2022
  • by Suvi Leino
  • 0 Comments

Prebid.org’s tool Professor Prebid is designed to streamline Header Bidding

Prebid.org, the organization that oversees open source Prebid ...

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blog
Mar 10 2022
  • by Suvi Leino
  • 0 Comments

Relevant Digital’s Customer satisfaction

At the end of 2021, we carried out our customer satisfaction survey ...

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blog
Feb 17 2022
  • by Suvi Leino
  • 0 Comments

Protect your digital advertising revenues with Relevant Yield alarms

Digital sales, development and ad ops teams usually have a lot going ...

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blog
Nov 16 2021
  • by Suvi Leino
  • 0 Comments

Header bidding Analytics: Important metrics to follow?

Header bidding is a technique where the publisher offers the same ad ...

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blog
Nov 5 2021
  • by Olli Järvilehto
  • 0 Comments

Bringing Power Back to Publisher Sales Teams

It seems that the digital advertising ecosystem of today is like a ...

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blog
Sep 10 2021
  • by Suvi Leino
  • 0 Comments

GUIDE: How publisher can optimize programmatic revenue in 3 steps?

For many online publishers, programmatic advertising is an important ...

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blog
Jun 1 2021
  • by Suvi Leino
  • 0 Comments

Apple's IDFA update came into effect, what does the situation look like now?

In June 2020, Apple announced that in the future, iOS applications ...

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blog
Jun 1 2021
  • by Suvi Leino
  • 0 Comments

How does Prebid make the future without cookies easier for publishers?

Deleting third-party cookies from Chrome is a headache for ...

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blog
May 19 2021
  • by Petri Kokkonen
  • 0 Comments

The current state and future of digital advertising from the top of Europe - IAB Interact starts next week!

IAB Europe’s flagship event of the year, IAB Interact, will be held ...

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blog
May 3 2021
  • by Suvi Leino
  • 0 Comments

How does Universal ID work when third-party cookies are going to be history?

It is not clear yet what will happen to targeting and measurement in ...

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blog
Mar 29 2021
  • by Suvi Leino
  • 0 Comments

Relevant Yield & ID5 start cooperation

Relevant Yield, the most empowering solution for digital publishers ...

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blog
Mar 11 2021
  • by Suvi Leino
  • 0 Comments

Ads.txt instructions for publishers

Authorized Digital Sellers or ads.txt is a project launched by IAB ...

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blog
Aug 19 2020
  • by Petri Kokkonen
  • 0 Comments

Relevant Yield includes now a dynamic header bidding management

Nordic-based Relevant Digital is well known for Relevant Yield, its ...

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blog
Jul 14 2020
  • by Suvi Leino
  • 0 Comments

Where should you pay attention to when buying data audiences?

Instead of buying ad spaces the advertisers are opting to buy ...

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blog
Apr 17 2020
  • by Suvi Leino
  • 0 Comments

How to take advantage of data in programmatic campaigns

Programmatic buying refers to the purchase of media space through ...

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blog
Apr 2 2020
  • by Suvi Leino
  • 0 Comments

Third-party cookies: how will digital marketing survive without them?

Google has announced its decision to block third-party cookies from ...

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blog
Mar 5 2020
  • by Suvi Leino
  • 0 Comments

The differences in Display & Video 360 and Google Ads?

Google offers advertisers two ways of running display activity - ...

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blog
Dec 5 2019
  • by Suvi Leino
  • 0 Comments

What are 1st, 2nd and 3rd party data?

Data is one of the key drivers of successful marketing. One of the ...

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blog
Oct 14 2019
  • by Suvi Leino
  • 0 Comments

Client-side or Server-side Header bidding?

More than 70% of publishers use header bidding to boost eCPMs, ...

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blog
May 10 2019
  • by Olli Järvilehto
  • 0 Comments

Google Chrome’s privacy changes - mean for advertising ecosystem?

Google announced that it will bring new privacy controls to Chrome, ...

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blog
Apr 26 2019
  • by Suvi Leino
  • 0 Comments

TCF version 2.0 - What should I know as a publisher?

NOTE! 21.9.2022 Based on the current market information, European ...

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blog
Mar 27 2019
  • by Olli Järvilehto
  • 0 Comments

Data traders’ drop out game has started?

Last week, it was reported that Oracle has stopped selling AddThis ...

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blog
Feb 19 2019
  • by Suvi Leino
  • 0 Comments

Relevant Digital is more than ad-tech

Relevant Digital Oy is well-known for setting up tools and ...

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blog
Dec 27 2018
  • by Suvi Leino
  • 0 Comments

Growing trend: in-housing in digital marketing

The talk about advertisers' desire and need to take their digital ...

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blog
Nov 26 2018
  • by Suvi Leino
  • 0 Comments

Petri Kokkonen was appointed a chairman of IAB Finland

IAB Finland, the association of digital media and marketing ...

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blog
Nov 10 2018
  • by Suvi Leino
  • 0 Comments

Client Side Header Bidding models in Programmatic sales

Header bidding is a technique where the publisher offers the same ad ...

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blog
Nov 9 2018
  • by Suvi Leino
  • 0 Comments

What happens in the Adops?

AdOps, which primary task is to support sales and implementation of ...

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blog
Oct 15 2018
  • by Suvi Leino
  • 0 Comments

How to select an effective target audience for your ad campaign?

People encounter an unprecedented amount of messages throughout the ...

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blog
Oct 5 2018
  • by Petri Kokkonen
  • 0 Comments

Transparency of the data market in a post-GDPR world

When GDPR rolled out 4 months ago, the whole industry was ...

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blog
May 24 2018
  • by Suvi Leino
  • 0 Comments

Relevant Digital data survey

Data targeting is becoming more common in digital advertising. Lately ...

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blog
Apr 10 2018
  • by Suvi Leino
  • 0 Comments

What is an Ad Server?

The title, “What is an ad server” might seem too basic for anyone ...

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blog
Dec 8 2017
  • by Suvi Leino
  • 0 Comments

Relevant Digital Expands Swedish Operations

Relevant Digital started our new Swedish venture with one employee in ...

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blog
Oct 10 2017
  • by Suvi Leino
  • 0 Comments

We are now officially ‘Relevant Digital Oy’

We would like to inform you that Relevant is now officially named ...

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blog
Oct 10 2017
  • by Suvi Leino
  • 0 Comments

Publisher, add the Ads.txt file to your site now!

The Implementation of Ads.txt file has become a standard very ...

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blog
May 15 2017
  • by Suvi Leino
  • 0 Comments

Tips for a Successful Ad Server Migration

Are you considering to change ad server? Ad server migration and ...

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blog
Apr 19 2017
  • by Suvi Leino
  • 0 Comments

My first weeks with Relevant Audience: Tiina Kivilahti

Tiina started working for Relevant as an Data Analyst in February. ...

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