RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
May 6 2025
  • by Suvi Leino
  • 0 Comments

What Google’s Ad Tech Monopoly Ruling Means for Digital Publishers

In April 2025, a U.S. federal court issued a landmark ruling: Google ...

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blog
Apr 30 2025
  • by Suvi Leino
  • 0 Comments

Third-Party Cookies Remain in Chrome: Key Takeaways for Publishers

In April 2025, Google announced that it would no longer roll out a ...

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blog
Apr 30 2025
  • by Thuy Ho
  • 0 Comments

5 Essential Metrics to Improve Header Bidding Performance

Header bidding is a technique where the publisher simultaneously ...

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blog
Apr 7 2025
  • by Suvi Leino
  • 0 Comments

Trusted Server Explained: Why It Matters for Publishers in 2025

Trusted Server is an open-source server-side solution developed by ...

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blog
Apr 3 2025
  • by Thuy Ho
  • 0 Comments

Multivariate Testing in Ad Monetisation: Effective Strategies for Publishers

"Start testing, stop guessing" is Relevant Digital's motto, as our ...

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blog
Apr 3 2025
  • by Suvi Leino
  • 0 Comments

Making Sales Data Actionable: How to Boost Ad Performance With the Right Insights

Digital ad sales today is all about continuous optimisation, rapid ...

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blog
Mar 12 2025
  • by Suvi Leino
  • 0 Comments

AI and Header Bidding – Efficiency and Better Results

Header Bidding allows publishers to increase their ad revenue in ...

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blog
Mar 12 2025
  • by Thuy Ho
  • 0 Comments

Header Bidding Wrappers Explained: A Guide for Publishers and Ad Networks

What’s tougher—choosing from two or three wrapper options or sifting ...

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blog
Mar 11 2025
  • by Suvi Leino
  • 0 Comments

Relevant Digital Expands Its Presence in the U.S. Market

Relevant Digital continues its expansion in the North American market ...

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blog
Feb 11 2025
  • by Suvi Leino
  • 0 Comments

Programmatic and Direct Ad Sales: Why Publishers Need Both

The advertising sales landscape is more diverse than ever, and it is ...

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blog
Feb 11 2025
  • by Suvi Leino
  • 0 Comments

How AI Assistants Are Changing Ad Revenue Optimisation and Analytics

Managing ad sales is more complex than ever, yet it presents ...

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blog
Feb 10 2025
  • by Suvi Leino
  • 0 Comments

Relevant AI Is Here: Smarter Ad Monetisation With AI-Powered Assistance

Relevant Digital introduces Relevant AI. This AI-powered tool ...

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blog
Jan 16 2025
  • by Suvi Leino
  • 0 Comments

Overview of the "Pay or Okay" Model in Europe

In recent years, the funding models for digital services have become ...

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blog
Jan 14 2025
  • by Petri Kokkonen
  • 0 Comments

How Relevant Yield Helps Publishers Succeed: Vision and Innovation in Action

At our core, we are driven by curiosity and a passion for supporting ...

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blog
Jan 14 2025
  • by Simo Kulmala
  • 0 Comments

Programmatic Advertising Trends 2025: What Publishers Should Watch

Programmatic advertising has established itself as the cornerstone of ...

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blog
Dec 10 2024
  • by Suvi Leino
  • 0 Comments

SSP Curated Deals: Do They Benefit Publishers?

At the core of a digital publisher’s success lies the ability to ...

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blog
Dec 10 2024
  • by Suvi Leino
  • 0 Comments

AdTech in Review: Key Trends and Takeaways from 2024

The year 2024 marked a significant turning point for digital media. ...

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blog
Nov 6 2024
  • by Suvi Leino
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Programmatic Advertising in 2024: Key Publisher Insights and Attitudes

IAB Europe has again released its annual 'Attitudes to Programmatic ...

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blog
Nov 5 2024
  • by Thuy Ho
  • 0 Comments

Getting Started with Prebid Server: A Practical Guide for Publishers

Header bidding is a programmatic ad sales technique used by more than ...

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blog
Nov 5 2024
  • by Petri Kokkonen
  • 0 Comments

Digital Media in 2025: Innovation, Strategy, and Growth Outlook

The digital media industry is transitioning into a new era, where ...

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blog
Oct 9 2024
  • by Thuy Ho
  • 0 Comments

Ad Refresh Best Practices: How to Do It Right and Boost Revenue

Digital Ad Sellers constantly look for innovative ways to increase ...

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blog
Sep 25 2024
  • by Suvi Leino
  • 0 Comments

DMEXCO 2024 Recap: European AdTech Trends and 2025 Outlook

DMEXCO 2024 once again offered a fantastic opportunity to explore the ...

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blog
Sep 13 2024
  • by Petri Kokkonen
  • 0 Comments

Google Topics API in Prebid: Is It Valuable for Publishers and Advertisers?

In July, we heard that the hard cut of Google Chrome 3rd-party ...

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blog
Sep 9 2024
  • by Thuy Ho
  • 0 Comments

How to Optimise Ad Sales With Smart Analytics and Actionable Data

Today, almost everyone in ad sales uses some form of analytics to ...

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blog
Aug 13 2024
  • by Suvi Leino
  • 0 Comments

Meet the Relevant Yield Team at DMEXCO 2024

The Relevant Yield team is heading to Dmexco in Cologne this ...

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blog
Aug 8 2024
  • by Thuy Ho
  • 0 Comments

WetterOnline Increases Mobile Revenue With Prebid Mobile Integration

WetterOnline is a popular and well-loved name in Germany and ...

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blog
Aug 6 2024
  • by Suvi Leino
  • 0 Comments

Google Privacy Sandbox APIs Explained: What Publishers Need to Know in 2025

In July 2024, Google announced an update to its approach to ...

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blog
Jul 3 2024
  • by Thuy Ho
  • 0 Comments

Cannes Lions 2024 Recap: Key Trends and Highlights From the Festival

Cannes Lions is a rather new event for Relevant Digital, as we didn’t ...

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blog
Jun 13 2024
  • by Thuy Ho
  • 0 Comments

Privacy Sandbox Topics API tests: Updated insights

Nearly six months have passed since Google reduced third-party cookie ...

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blog
Jun 11 2024
  • by Thuy Ho
  • 0 Comments

Simplifying Header Bidding Management: Tools and Tips for Publishers

Header bidding is one of the best and most common money-makers in ...

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blog
May 13 2024
  • by Thuy Ho
  • 0 Comments

Prebid Mobile: Adapting New Privacy Changes

2024 started with Google (finally) removing third-party cookies for ...

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blog
Apr 23 2024
  • by Suvi Leino
  • 0 Comments

How Publishers Can Prepare for the End of Third-Party Cookies

The decline of third-party cookies continues to cause headaches for ...

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blog
Mar 27 2024
  • by Suvi Leino
  • 0 Comments

How Timeouts Can Help Increase Ad Revenue

Timeouts can significantly impact publishers' digital ad revenues, ...

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blog
Mar 26 2024
  • by Suvi Leino
  • 0 Comments

In-House vs. Vendor Tech: What Publishers Should Consider

Working with publishers has taught Relevant Digital much about the ...

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blog
Feb 28 2024
  • by Petri Kokkonen
  • 0 Comments

Cookieless Chrome Audience: A Time for Rebuilding

"It's the end of the world as we know it, and I feel fine," sang ...

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blog
Feb 28 2024
  • by Suvi Leino
  • 0 Comments

Why Ads May Not Show in Safari’s Private Browsing Mode

Private Browsing is a feature of the Safari browser that allows users ...

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blog
Feb 21 2024
  • by Suvi Leino
  • 0 Comments

Digital Services Act (DSA) and Its Impact on Online Platform Publishers

The Digital Services Act (DSA) is a regulation of the European Union ...

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blog
Jan 16 2024
  • by Suvi Leino
  • 0 Comments

What to Expect in Digital Media Sales in 2024

At the beginning of the year, it has been our tradition at Relevant ...

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blog
Jan 15 2024
  • by Suvi Leino
  • 0 Comments

How to Optimise Ad Sales and Operations for Better Energy Efficiency

In today's digital advertising industry, there is a growing ...

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blog
Dec 8 2023
  • by Alex Fawcett
  • 0 Comments

Prebid Server for In-App Monetisation: Key Insights for Publishers

Have you been noticing ‘in-app headerbidding’ appearing more ...

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blog
Dec 7 2023
  • by Thuy Ho
  • 0 Comments

Common Mistakes to Avoid in Programmatic Advertising Sales

Programmatic advertising began shaping up in the mid-2000s with the ...

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blog
Nov 28 2023
  • by Suvi Leino
  • 0 Comments

Protect Your Digital Ad Revenue With Relevant Yield’s Smart Alarms

Digital sales, development, and ad ops teams usually have a lot going ...

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blog
Nov 27 2023
  • by Thuy Ho
  • 0 Comments

Ask Us Anything: Your Questions About Relevant Yield, Answered

Relevant Yield is provided by a Nordic-based company, Relevant ...

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blog
Nov 14 2023
  • by Suvi Leino
  • 0 Comments

How to Foster Innovation and Sustainability in Media Sales

Increasing revenue streams from digital advertising and ...

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blog
Oct 20 2023
  • by Suvi Leino
  • 0 Comments

How to Choose the Right Monetisation Tools for Programmatic Growth

The world of programmatic advertising is constantly changing, which ...

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blog
Sep 18 2023
  • by Suvi Leino
  • 0 Comments

TCF 2.2 for Publishers: What You Need to Know

IAB Europe’s Transparency & Consent Framework program helps ...

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blog
Sep 8 2023
  • by Suvi Leino
  • 0 Comments

Belgium’s APD and the IAB TCF Decision: What’s the Current Situation?

IAB Transparency & Consent Framework (TCF) is an open standard ...

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blog
Sep 5 2023
  • by Suvi Leino
  • 0 Comments

Supply Path Optimisation (SPO): Driving Transparency and Efficiency in Ad Tech

Both advertisers and publishers have recently returned to a topic ...

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blog
Aug 29 2023
  • by Tuukka Aaltonen
  • 0 Comments

How to Optimise On-Page Ad Units for Better Programmatic Performance

In this article, we will cover how to place ad units on pages, ...

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blog
Aug 16 2023
  • by Thuy Ho
  • 0 Comments

5 Surprising Ways to Succeed in Programmatic Ad Sales

Programmatic advertising is such a competitive market that it compels ...

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blog
Jul 7 2023
  • by Thuy Ho
  • 0 Comments

Case Study: Multivariate Testing Done With Relevant Yield

Before we became an AdTech company, Relevant Digital provided ...

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blog
Jun 1 2023
  • by Tuukka Aaltonen
  • 0 Comments

5 Prebid Optimisation Tips Every Publisher Should Try

There are numerous settings, both big and small, within Prebid that ...

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blog
May 22 2023
  • by Thuy Ho
  • 0 Comments

In-App Ad Monetisation: Prebid Mobile Opportunities With Relevant Yield

As mobile usage continues to grow, mobile app publishers are always ...

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blog
May 2 2023
  • by Suvi Leino
  • 0 Comments

Why Contextual Data Matters: Opportunities and Ethical Considerations for Publishers

Contextual data and advertising targeting based on it is one of the ...

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blog
Apr 11 2023
  • by Thuy Ho
  • 0 Comments

Skalden Media Boosted Ad Revenue and Gained Control With Relevant Yield

Skalden Media is a Hamburg-based consulting agency that focuses on ...

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blog
Apr 4 2023
  • by Petri Kokkonen
  • 0 Comments

Testing Prebid: Server-Side vs Client-Side Performance Compared

Prebid is gaining popularity among publishers as an open-source ...

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blog
Mar 20 2023
  • by Suvi Leino
  • 0 Comments

Key Data Trends Publishers Should Know in 2025

The familiar and long-serving third-party cookies are gradually ...

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blog
Dec 30 2022
  • by Suvi Leino
  • 0 Comments

How to Improve Ad Viewability: 5 Proven Ways to Maximise Visibility and Revenue

Investing in the viewability of ad placements is always topical. ...

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blog
Dec 16 2022
  • by Suvi Leino
  • 0 Comments

How Publishers Can Use Prebid Video to Increase Ad Sales

With advanced header bidding, a publisher can simplify and speed up ...

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blog
Dec 16 2022
  • by Suvi Leino
  • 0 Comments

JP/Politikens Hus Streamlines Processes and Boosts Efficiency With Relevant Yield

JP / Politikens Hus is one of Denmark's leading media companies. They ...

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blog
Dec 16 2022
  • by Suvi Leino
  • 0 Comments

Next Day Media Improved Efficiency and Revenue With Relevant Yield

Next Day Media works with a large number of Europe’s leading ...

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blog
Oct 17 2022
  • by Suvi Leino
  • 0 Comments

Case Study: How Shared IDs Helped Enable Cookieless Targeting

The digital advertising landscape is constantly evolving. One of the ...

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blog
Oct 12 2022
  • by Suvi Leino
  • 0 Comments

Relevant Yield: Trends and Lessons Learned in Maximizing Ad Revenue

In particular, publishers who receive income from selling media space ...

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blog
Jul 15 2022
  • by Suvi Leino
  • 0 Comments

Getting Started with Ad Refresh in Header Bidding Management

Publishers are constantly looking for new ways to increase their ...

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blog
May 16 2022
  • by Suvi Leino
  • 0 Comments

Professor Prebid by Prebid.org: A Tool to Streamline Header Bidding

Prebid.org, the organization that oversees open source Prebid ...

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blog
Nov 5 2021
  • by Olli Järvilehto
  • 0 Comments

Empowering Publisher Sales Teams: How to Regain Control with the Right Tools

It seems that today's digital advertising ecosystem is like a ...

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blog
Jun 1 2021
  • by Suvi Leino
  • 0 Comments

How Does Prebid Make the Future Without Cookies Easier for Publishers?

Deleting third-party cookies from Chrome is a headache for ...

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blog
May 3 2021
  • by Suvi Leino
  • 0 Comments

What Is a Universal ID and Why It Matters in a Cookieless Future

It is not clear yet what will happen to targeting and measurement in ...

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blog
Mar 29 2021
  • by Suvi Leino
  • 0 Comments

Relevant Yield Partners with ID5 to Strengthen Identity and Privacy Solutions

Relevant Yield, the most empowering solution for digital publishers ...

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blog
Mar 11 2021
  • by Suvi Leino
  • 0 Comments

How to Set Up Ads.txt: A Guide for Publishers

Authorized Digital Sellers or ads.txt is a project launched by IAB ...

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blog
Aug 19 2020
  • by Petri Kokkonen
  • 0 Comments

Dynamic Header Bidding Management Now Available in Relevant Yield

Nordic-based Relevant Digital is well known for Relevant Yield, its ...

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blog
Oct 14 2019
  • by Suvi Leino
  • 0 Comments

Client-side or Server-side Header bidding?

More than 70% of publishers use header bidding to boost eCPMs, ...

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