At our core, we are driven by curiosity and a passion for supporting publishers. For over 13 years, we’ve been dedicated to empowering digital publishers and sales houses with innovative solutions and expertise that help them thrive in an ever-evolving industry.
Our Journey: How Relevant Yield Became a Pioneer in AdTech
We started by selling and supporting external ad tech and offering services tailored to the sell-side. Along the way, we gained extensive expertise across ad servers, SSPs, CMPs, and DMPs, as well as hands-on experience in publishers’ sales operations and the commercialisation of digital assets. We established a programmatic network, which brings much value for publishers unwilling to have all operations in-house.
At the same time, it serves as a testing ground for our in-house innovations. This hands-on approach ensures we deliver accurate, actionable value to our clients. Our journey also led us to build and successfully sell our data exchange, solidifying our deep understanding of the data ecosystem. Over time, we have gained sell-side, buy-side, and tech expertise for the team. This excellent and exceptional mix of skills and passionate people has enabled our company to become what it is today.
Our SaaS Transformation: Relevant Yield’s Shift to Innovation
A pivotal moment in our history was the realisation that publishers needed a more streamlined, scalable way to manage sell-side tech onboarding, optimisation, and reporting. This insight led to the development of our SaaS platform, Relevant Yield, which has become the heart of our business. Designed initially for internal use, it quickly attracted external demand and now serves premium publishers and sales houses across 23 countries—and counting.
Transitioning from a re-seller and service provider to a SaaS-focused company required a mindset shift, new skills, and relentless effort, but it’s been worth it. We've achieved this transformation without external investments, maintaining profitability while staying true to our mission.
The Future of Relevant Yield: Growth, Machine Learning, and New Opportunities
We’re just getting started. While our geographical footprint is already extensive, we see significant growth opportunities in untapped markets. We’ll be increasing our investments in sales and marketing and working hard to make Relevant Yield even better. Our development will be around machine learning and integrating data-capable LLMs to drive even better customer results and unlock the platform's power for all users. We will ensure that our market-leading reporting solutions stay on top, offering value for publishers in all revenue channels, including valuable direct sales.
By enhancing our platform, embracing emerging technologies, and continually adapting to the needs of publishers worldwide, we aim to shape the future of our industry and deliver even greater value to our clients.
Why We Do It: Relevant Yield’s Mission to Empower Publishers
We want to help publishers. Publishers are a cornerstone of a civilised society, providing reliable content in a world increasingly dominated by platforms that often lack accountability. We exist to help publishers grow their revenue, streamline operations, and stay competitive against tech giants. This is the reason why we go to work every day.
Our solutions consolidate critical sales data and optimisation tools into a user-friendly interface, empowering publishers to make informed decisions and uncover new revenue opportunities, offering value not just for the programmatic sales and teams but also for the direct sales, covering all critical data from channels. Importantly, we support all major ad servers, ensuring publishers can avoid vendor lock-in and retain flexibility.
Our Vision: Shaping the Future of Publishing with Relevant Yield
We believe growth stems from curiosity, innovation, and collaboration. By continually challenging ourselves, embracing new technologies, and staying attuned to publishers’ evolving needs, we aim to remain at the forefront of our industry. Together with our team, partners, and clients, we’re building a future where publishers can thrive, innovate, and make a lasting impact.