RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Sep 13 2024
  • by Petri Kokkonen
  • 0 Comments

Google Topics API in Prebid, does it bring value for buyers and sellers?

In July, we heard that the hard cut of Google Chrome 3rd-party ...

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blog
May 6 2024
  • by Petri Kokkonen
  • 0 Comments

Commercialising Cookieless Inventory: Current Status and Future Outlook

Recently, Google announced that removing third-party cookie support ...

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blog
Feb 28 2024
  • by Petri Kokkonen
  • 0 Comments

Insights into cookieless Chrome audience - Time of rebuilding

"It's the end of the world as we know it, and I feel fine," sang ...

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blog
Apr 4 2023
  • by Petri Kokkonen
  • 0 Comments

The power of testing: Prebid Server-side vs. Client-side

Prebid is gaining popularity among publishers as an open-source ...

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blog
May 19 2021
  • by Petri Kokkonen
  • 0 Comments

The current state and future of digital advertising from the top of Europe - IAB Interact starts next week!

IAB Europe’s flagship event of the year, IAB Interact, will be held ...

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blog
Aug 19 2020
  • by Petri Kokkonen
  • 0 Comments

Relevant Yield includes now a dynamic header bidding management

Nordic-based Relevant Digital is well known for Relevant Yield, its ...

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blog
Oct 5 2018
  • by Petri Kokkonen
  • 0 Comments

Transparency of the data market in a post-GDPR world

When GDPR rolled out 4 months ago, the whole industry was ...

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