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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Petri Kokkonen

Petri Kokkonen
CEO of Relevant Digital. Most important areas of Petri’s expertise are creating digital advertising solutions, sales models and developing media sales

Recent Posts
Tags: IAB, Relevant Digital

The current state and future of digital advertising from the top of Europe - IAB Interact starts next week!

IAB Europe’s flagship event of the year, IAB Interact, will be held virtually next week. The event is spread over three days from Tuesday to Thursday ...

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by Petri Kokkonen on May 19, 2021 1:04:10 PM
Tags: Technologies, Relevant Yield

Relevant Yield includes now a dynamic header bidding management

Nordic-based Relevant Digital is well known for Relevant Yield, its comprehensive sales reporting dashboard that supports both publishers and sales ho...

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by Petri Kokkonen on Aug 19, 2020 2:31:04 PM
Tags: Privacy, Relevant Audience, GDPR, Programmatic

Transparency of the data market in a post-GDPR world

When GDPR rolled out 4 months ago, the whole industry was hyperventilating and some feared the programmatic advertising trade would come to a full sto...

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by Petri Kokkonen on Oct 5, 2018 1:44:00 PM
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Recent Blog Posts

TCF version 2.2 - What should I know as a publisher?

IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compli...

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We are looking for a full stack developer with DevOps skills

Interested in working with a data heavy SaaS and advanced data visualisations? We’re looking for a full stack developer to work on our primary product...

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Belgian data protection authority APD's decision on IAB Europe's TCF standard - what's the situation...

IAB Transparency & Consent Framework (TCF) is an open standard created jointly by IAB Europe and the industry and launched in 2018 to meet the req...

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