RELEVANT DIGITAL - BLOG
Expertise and current insights on digital media commercialisation and advertising
- by Suvi Leino
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The Impact of Google's Trial on Digital Publishers
The outcome of Google’s antitrust trial could significantly reshape ...
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DMEXCO 2024 Recap: Digital Advertising and Programmatic in Europe and Media Trends for 2025
DMEXCO 2024 once again offered a fantastic opportunity to explore the ...
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Meet the Relevant Yield team at DMEXCO 2024
The Relevant Yield team is heading to Dmexco in Cologne this ...
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Google's new approach: What does the retention of third-party cookies mean?
In July 2024, Google announced on its blog that it would no longer ...
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Google Privacy Sandbox APIs
In July 2024, Google announced an update to its approach to ...
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Overview of the "Pay or Okay" Model in Europe
In recent years, the funding models for digital services have become ...
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How to Utilise Sales Data in Advertising Sales?
Sales data is an invaluable resource in advertising sales, providing ...
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How can publishers prepare for a cookieless 2025?
The phasing out of third-party cookie support continues to be a ...
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Increasing ad revenue: Timeouts
Timeouts can significantly impact publishers' digital ad revenues, ...
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What should publishers know about developing in-house vs. buying tech solutions?
Working with publishers has taught Relevant Digital much about the ...
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