RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Sep 30 2024
  • by Suvi Leino
  • 0 Comments

The Impact of Google's Trial on Digital Publishers

The outcome of Google’s antitrust trial could significantly reshape ...

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blog
Sep 25 2024
  • by Suvi Leino
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DMEXCO 2024 Recap: Digital Advertising and Programmatic in Europe and Media Trends for 2025

DMEXCO 2024 once again offered a fantastic opportunity to explore the ...

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blog
Aug 13 2024
  • by Suvi Leino
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Meet the Relevant Yield team at DMEXCO 2024

The Relevant Yield team is heading to Dmexco in Cologne this ...

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blog
Aug 8 2024
  • by Suvi Leino
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Google's new approach: What does the retention of third-party cookies mean?

In July 2024, Google announced on its blog that it would no longer ...

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blog
Aug 6 2024
  • by Suvi Leino
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Google Privacy Sandbox APIs

In July 2024, Google announced an update to its approach to ...

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blog
Jun 25 2024
  • by Suvi Leino
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Overview of the "Pay or Okay" Model in Europe

In recent years, the funding models for digital services have become ...

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blog
May 6 2024
  • by Suvi Leino
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How to Utilise Sales Data in Advertising Sales?

Sales data is an invaluable resource in advertising sales, providing ...

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blog
Apr 23 2024
  • by Suvi Leino
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How can publishers prepare for a cookieless 2025?

The phasing out of third-party cookie support continues to be a ...

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blog
Mar 27 2024
  • by Suvi Leino
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Increasing ad revenue: Timeouts

Timeouts can significantly impact publishers' digital ad revenues, ...

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blog
Mar 26 2024
  • by Suvi Leino
  • 0 Comments

What should publishers know about developing in-house vs. buying tech solutions?

Working with publishers has taught Relevant Digital much about the ...

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