Aug 19 2025
Meet the Relevant Yield Team at DMEXCO 2025
The Relevant Yield team is heading to Dmexco in Cologne this ...
Read More
Aug 18 2025
Server-Side and Trusted Server – Technology That Gives Control Back to the Publisher?
In programmatic advertising, sales have long relied on client-side ...
Read More
Jun 16 2025
TCF and GDPR: A Years-Long Dispute Settled – What Publishers Need to Know
IAB Transparency & Consent Framework (TCF) is an open standard ...
Read More
Jun 11 2025
Digital Services Act (DSA) and Its Impact on Online Platform Publishers
The Digital Services Act (DSA) is a regulation of the European Union ...
Read More
May 22 2025
What Google’s Ad Tech Monopoly Ruling Means for Digital Publishers
In April 2025, a U.S. federal court issued a landmark ruling: Google ...
Read More
May 12 2025
Demand Path Optimisation Survey: Aligning Publisher and SSP Goals
The efficiency of the digital advertising market does not depend ...
Read More
Apr 30 2025
Third-Party Cookies Remain in Chrome: Key Takeaways for Publishers
In April 2025, Google announced that it would no longer roll out a ...
Read More
Apr 7 2025
Trusted Server Explained: Why It Matters for Publishers in 2025
Trusted Server is an open-source server-side solution developed by ...
Read More
Apr 3 2025
Making Sales Data Actionable: How to Boost Ad Performance With the Right Insights
Digital ad sales today is all about continuous optimisation, rapid ...
Read More
Mar 12 2025
AI and Header Bidding – Efficiency and Better Results
Header Bidding allows publishers to increase their ad revenue in ...
Read More