The power of testing: Prebid Server-side vs. Client-side
Prebid is gaining popularity among publishers as an open-source header bidding solution that offers many advantages to publishers. The key factors beh...
Prebid is gaining popularity among publishers as an open-source header bidding solution that offers many advantages to publishers. The key factors beh...
Media and websites are different and not all solutions are suitable for everyone, but those who build a framework and operating culture that enables c...
Header bidding is a programmatic ad sales technique, which is used by more than 70% of publishers to e.g. boost eCPMs, increase fill rates, and maximi...
"Start testing, stop guessing" is Relevant Digital's motto for 2023 as our experts continue to encourage multivariate testing among publishers and pro...
A publisher can simplify and speed up the commercialisation of advertising inventory with advanced Header Bidding. Header Bidding is a technology that...
Timeouts can significantly impact publishers' digital ad revenues, particularly programmatic ad sales. In this blog post, we'll delve into how a caref...
Navigating the complexities of digital advertising, especially when managing and optimising ad revenues across multiple channels, remains a significan...
Header bidding is a technique where the publisher simultaneously offers the same ad impression to multiple ad exchanges. Once the highest bid is selec...
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