What happens in the Adops?
AdOps, which primary task is to support sales and implementation of online advertising, is one of the most strategically important units for online ad...
We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.
AdOps, which primary task is to support sales and implementation of online advertising, is one of the most strategically important units for online ad...
Suvi Salo started working for Relevant as an AdOps Specialist in February. Suvi is working part time while she is studying Multilingual Management Ass...
Ad Operations (aka "online ad operations", "online advertising operations", "online ad ops", "ad ops", and "ops" in the trade) refers to processes and...
In June 2020, Apple announced that in the future, iOS applications must obtain consent from users to track their ads or use the IDFA. The IDFA, abbrev...
Deleting third-party cookies from Chrome is a headache for publishers, especially for programmatic revenue. The possibilities of programmatic targetin...
IAB Europe’s flagship event of the year, IAB Interact, will be held virtually next week. The event is spread over three days from Tuesday to Thursday ...
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