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Relevant Digital Oy

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Tags: Publisher, Ad Serving, Adops

AdOps, which primary task is to support sales and implementation of online advertising, is one of the most strategically important units for online advertising and sales management. Typically the AdOps team takes care of, for example, setting up advertising materials for distribution systems, ensuring the technical functionality of advertising, campaign tracking and reporting. By doing, AdOps has gained tremendous amount of expertise and understanding of online advertising and online media. The AdOps team with their comprehensive expertise is able to help and support all sales stakeholders effectively. AdOps works extensively with various organisations, also internationally.

What does automation require from AdOps?

The AdOps team is utilising a wide variety of systems in its work. Online advertising management processes are increasingly automated, however, AdOps tasks have not diminished, but have become tasks requiring specific expertise. Previously the problems with AdOps' work were often caused by human errors, but today's problem is more related to the functionality of the systems as part of automation. With automation, the work has become more technical and problem-solving skills play an important role. In order to meet the changing demands of the field, AdOps is required to keep their knowledge up-to-date and be ready to continuously expand their skills.

Take advantage of AdOps expertise in development projects

The media environment is experiencing tremendous change. Revenues from online advertising as such cannot replace the fading revenue of print products. The prerequisites for the growth of online media revenue are created by using new technologies, implementations and environments. The technical know-how of the AdOps team and a broader picture of advertising management and websites are concepts that the media should take advantage of in development work. AdOps' expertise will certainly be of great benefit to, for example, product design, campaign implementation, pricing, and site improvements. In addition, a good understanding of the various systems is helpful when decisions are made regarding the utilization of the system’s features on a new level or on the introduction of new features / systems.

Relevant AdOps

Situations change and at times resourcing can be challenging. We provide support as needed either for longer periods or urgent assistance in unexpected situations such as in cases of holidays or sudden sick-leaves. We can also solve difficult technical problems whenever assistance is necessary. Our team knows how to use all the common technologies for ad-servers, product management and programmatic sales.

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Suvi Leino
By: Suvi Leino

Responsible for marketing and communications at Relevant Digital.

 

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