Key findings: Attitudes to programmatic advertising 2023
IAB Europe has again released its annual 'Attitudes to Programmatic Advertising' report. The report provides a comprehensive analysis of the state of ...
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IAB Europe has again released its annual 'Attitudes to Programmatic Advertising' report. The report provides a comprehensive analysis of the state of ...
The "Attitudes to Programmatic Advertising" report published annually by IAB Europe has been published again in September. The report is a comprehensi...
In June 2020, Apple announced that in the future, iOS applications must obtain consent from users to track their ads or use the IDFA. The IDFA, abbrev...
Instead of buying ad spaces the advertisers are opting to buy audiences. Armed with audience data, you can target ad viewers for example at a demograp...
Programmatic buying refers to the purchase of media space through platforms. Unlike traditional direct buying, it happens in real-time and ad impressi...
Google offers advertisers two ways of running display activity - through the Google Display Network (GDN), purchased through Google Ads (formerly Adwo...
Data is one of the key drivers of successful marketing. One of the biggest challenges for the marketer is understanding the data, prioritizing it and ...
The talk about advertisers' desire and need to take their digital marketing operations into their own hands is running hot. According to the IAB Europ...
People encounter an unprecedented amount of messages throughout the day in an environment where advertisers are trying to influence their purchasing b...
"It's the end of the world as we know it, and I feel fine," sang R.E.M. in their hit released at the end of the '80s. Maybe it's a bit of a dramatic s...
Private Browsing is a feature of the Safari browser that allows users to browse the web without leaving traces in the browsing history or saving cooki...
The Digital Services Act (DSA) is a regulation of the European Union that will become applicable on February 16, 2024, to improve the regulation of di...
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