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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Advertiser, Programmatic, Publisher, Survey

Key findings: Attitudes to programmatic advertising 2021

IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering trends, ...

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by Suvi Leino on Nov 25, 2021 10:00:00 AM
Tags: Privacy, GDPR, Advertiser, Publisher

Apple's IDFA update came into effect, what does the situation look like now?

In June 2020, Apple announced that in the future, iOS applications must obtain consent from users to track their ads or use the IDFA. The IDFA, abbrev...

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by Suvi Leino on Jun 1, 2021 2:00:00 PM
Tags: Advertiser, Publisher, Relevant Digital

Digital media and marketing trends for 2021

Gradually the year is coming to an end and our thoughts turn to the coming year. In many ways, this year has been very exceptional for all of us. On t...

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by Suvi Leino on Dec 9, 2020 12:39:00 PM
Tags: Data, Relevant Audience, Advertiser

Where should you pay attention to when buying data audiences?

Instead of buying ad spaces the advertisers are opting to buy audiences. Armed with audience data, you can target ad viewers for example at a demograp...

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by Suvi Leino on Jul 14, 2020 1:13:21 PM
Tags: Data, Relevant Audience, Advertiser

How to take advantage of data in programmatic campaigns

Programmatic buying refers to the purchase of media space through platforms. Unlike traditional direct buying, it happens in real-time and ad impressi...

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by Suvi Leino on Apr 17, 2020 12:35:00 PM
Tags: Advertiser, Programmatic, Technologies

The differences in Display & Video 360 and Google Ads?

Google offers advertisers two ways of running display activity - through the Google Display Network (GDN), purchased through Google Ads (formerly Adwo...

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by Suvi Leino on Mar 5, 2020 12:38:00 PM
Tags: Data, Relevant Audience, Advertiser

What are 1st, 2nd and 3rd party data?

Data is one of the key drivers of successful marketing. One of the biggest challenges for the marketer is understanding the data, prioritizing it and ...

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by Suvi Leino on Dec 5, 2019 12:42:00 PM
Tags: Relevant Audience, Advertiser, Relevant Digital

MTVuutiset.fi joins Relevant Audience

MTV and Aller set up a joint data marketplace in 2016. However, the companies have now decided to end their collaboration and MTVuutiset.fi is joining...

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by Suvi Leino on Nov 21, 2019 12:43:00 PM
Tags: Advertiser, In-housing, Programmatic

Growing trend: in-housing in digital marketing

The talk about advertisers' desire and need to take their digital marketing operations into their own hands is running hot. According to the IAB Europ...

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by Suvi Leino on Dec 27, 2018 1:30:00 PM
Tags: Data, Relevant Audience, Advertiser

How to select an effective target audience for your ad campaign?

People encounter an unprecedented amount of messages throughout the day in an environment where advertisers are trying to influence their purchasing b...

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by Suvi Leino on Oct 15, 2018 2:59:00 PM
 

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