Key findings: Attitudes to programmatic advertising 2022
The "Attitudes to Programmatic Advertising" report published annually by IAB Europe has been published again in September. The report is a comprehensi...
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The "Attitudes to Programmatic Advertising" report published annually by IAB Europe has been published again in September. The report is a comprehensi...
In June 2020, Apple announced that in the future, iOS applications must obtain consent from users to track their ads or use the IDFA. The IDFA, abbrev...
Instead of buying ad spaces the advertisers are opting to buy audiences. Armed with audience data, you can target ad viewers for example at a demograp...
Programmatic buying refers to the purchase of media space through platforms. Unlike traditional direct buying, it happens in real-time and ad impressi...
Google offers advertisers two ways of running display activity - through the Google Display Network (GDN), purchased through Google Ads (formerly Adwo...
Data is one of the key drivers of successful marketing. One of the biggest challenges for the marketer is understanding the data, prioritizing it and ...
The talk about advertisers' desire and need to take their digital marketing operations into their own hands is running hot. According to the IAB Europ...
People encounter an unprecedented amount of messages throughout the day in an environment where advertisers are trying to influence their purchasing b...
Increasing revenue streams from digital advertising and commercialising media are challenging and exciting tasks requiring creativity. Although every ...
The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising r...
The world of programmatic advertising is in constant flux. This challenges publishers to keep up with developments and maintain in-house expertise. On...
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