Oct 12 2022
Key findings: Attitudes to programmatic advertising 2022
The "Attitudes to Programmatic Advertising" report published annually ...
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Jun 1 2021
Apple's IDFA update came into effect, what does the situation look like now?
In June 2020, Apple announced that in the future, iOS applications ...
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Jul 14 2020
Where should you pay attention to when buying data audiences?
Instead of buying ad spaces the advertisers are opting to buy ...
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Apr 17 2020
How to take advantage of data in programmatic campaigns
Programmatic buying refers to the purchase of media space through ...
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Mar 5 2020
The differences in Display & Video 360 and Google Ads?
Google offers advertisers two ways of running display activity - ...
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Dec 5 2019
What are 1st, 2nd and 3rd party data?
Data is one of the key drivers of successful marketing. One of the ...
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Dec 27 2018
Growing trend: in-housing in digital marketing
The talk about advertisers' desire and need to take their digital ...
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Oct 15 2018
How to select an effective target audience for your ad campaign?
People encounter an unprecedented amount of messages throughout the ...
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