Apple's IDFA update came into effect, what does the situation look like now?
In June 2020, Apple announced that in the future, iOS applications must obtain consent from users to track their ads or use the IDFA. The IDFA, abbrev...
We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.
In June 2020, Apple announced that in the future, iOS applications must obtain consent from users to track their ads or use the IDFA. The IDFA, abbrev...
TCF, or Transparency & Consent Framework, is an industry-standard that allows to obtain the required permission for the use of data from consumers...
Last week, it was reported that Oracle has stopped selling AddThis data in Europe (link). AddThis tool might be unknown to the general public. It’s a ...
When GDPR rolled out 4 months ago, the whole industry was hyperventilating and some feared the programmatic advertising trade would come to a full sto...
The year 2021 was in many ways exceptional for all of us and the development of digital media and its advertising has mainly been done from the home o...
Interested in working with a data heavy SaaS and advanced data visualisations? We’re looking for a full stack developer to work on our primary product...
IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering trends, ...
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