RELEVANT DIGITAL - BLOG

Topical pickups of media development and online advertising

Categories Arrow

Relevant Digital Oy

We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

Subscribe to our newsletter!

Recent Posts

Tags: Privacy, Google, Programmatic, Publisher, Cookies

Commercialising Cookieless Inventory: Current Status and Future Outlook

Recently, Google announced that removing third-party cookie support in the Chrome browser will be postponed to 2025. Google cited additional time to d...

READ MORE
by Petri Kokkonen on May 6, 2024 4:27:27 PM
Tags: Data, Privacy, Google, Cookies

Google Privacy Sandbox APIs

At the start of 2020, Google revealed plans to block third-party cookies in its Chrome browser within two years. However, in July 2022, the tech giant...

READ MORE
by Suvi Leino on Apr 29, 2024 2:30:00 PM
Tags: Privacy, Google, Programmatic, Publisher, Cookies

How can publishers prepare for a cookieless 2025?

The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising r...

READ MORE
by Suvi Leino on Apr 23, 2024 1:17:00 PM
Tags: Data, Privacy, Google, Cookies, Relevant Yield

Privacy Sandbox Topics API: Insights and Testing Experiences

It’s been three months since Google turned off third-party cookies on 1% of its traffic, and it’s been a rollercoaster! The testing phase for Privacy ...

READ MORE
by Thuy Ho on Mar 26, 2024 9:35:54 AM
Tags: Privacy, Google, Programmatic, Publisher, Cookies

Insights into cookieless Chrome audience - Time of rebuilding

"It's the end of the world as we know it, and I feel fine," sang R.E.M. in their hit released at the end of the '80s. Maybe it's a bit of a dramatic s...

READ MORE
by Petri Kokkonen on Feb 28, 2024 2:24:13 PM
Tags: Privacy, Google, Cookies

Third-party cookies: how will digital marketing survive without them?

Google has announced its decision to block third-party cookies from Chrome in two years. In June 2021, Google announced that it is delaying its plans ...

READ MORE
by Suvi Leino on Apr 2, 2020 12:39:00 PM
Tags: Privacy, Google, Cookies

Google Chrome’s privacy changes - mean for advertising ecosystem?

Google announced that it will bring new privacy controls to Chrome, following the same path as Safari and Firefox but with a slightly different approa...

READ MORE
by Olli Järvilehto on May 10, 2019 3:32:00 PM
 

Recent Blog Posts