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Tags: Privacy, Google, Programmatic, Publisher, Cookies

Insights into cookieless Chrome audience - Time of rebuilding

"It's the end of the world as we know it, and I feel fine," sang R.E.M. in their hit released at the end of the '80s. Maybe it's a bit of a dramatic s...

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by Petri Kokkonen on Feb 28, 2024 2:24:13 PM
Tags: Privacy, Google, Programmatic, Publisher, Cookies

How can publishers prepare for a cookieless 2024?

The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising r...

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by Suvi Leino on Nov 13, 2023 1:55:56 PM
Tags: Data, Privacy, Google, Cookies

Google Privacy Sandbox APIs

At the start of 2020, Google revealed plans to block third-party cookies in its Chrome browser within two years. However, in July 2022, the tech giant...

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by Suvi Leino on Sep 28, 2023 12:36:00 PM
Tags: Data, Privacy, Google, Cookies

Google Privacy Sandbox: Topics API replaced FloC

At the beginning of 2020 Google announced that it will be blocking third-party cookies in Chrome browser within two years. In July 2022 Google announc...

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by Suvi Leino on Aug 18, 2022 8:00:00 AM
Tags: Privacy, Google, Cookies

Third-party cookies: how will digital marketing survive without them?

Google has announced its decision to block third-party cookies from Chrome in two years. In June 2021 Google announced that it is delaying its plans t...

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by Suvi Leino on Apr 2, 2020 12:39:00 PM
Tags: Privacy, Google, Cookies

Google Chrome’s privacy changes - mean for advertising ecosystem?

Google announced that they will bring new privacy controls to Chrome, following the same path as Safari and Firefox have chosen before, but with a sli...

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by Olli Järvilehto on May 10, 2019 3:32:00 PM
 

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