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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Privacy, GDPR, Publisher, IAB, TCF

Belgian data protection authority APD's decision on IAB Europe's TCF standard - what's the situation?

IAB Transparency & Consent Framework (TCF) is an open standard created jointly by IAB Europe and the industry and launched in 2018 to meet the req...

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by Suvi Leino on Sep 20, 2022 1:30:00 PM
Tags: IAB, Relevant Digital

The current state and future of digital advertising from the top of Europe - IAB Interact starts next week!

IAB Europe’s flagship event of the year, IAB Interact, will be held virtually next week. The event is spread over three days from Tuesday to Thursday ...

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by Petri Kokkonen on May 19, 2021 1:04:10 PM
Tags: Programmatic, Publisher, IAB, Ad Serving

Ads.txt instructions for publishers

Authorized Digital Sellers or ads.txt is a project launched by IAB Tech Lab in 2017 to help ensure that digital advertising inventory is sold only thr...

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by Suvi Leino on Mar 11, 2021 10:50:37 AM
Tags: Privacy, GDPR, Publisher, IAB, TCF

TCF version 2.0 - What should I know as a publisher?

NOTE! 21.9.2022 Based on the current market information, European data processing authorities are requiring changes to the TCF standard. We'll update ...

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by Suvi Leino on Apr 26, 2019 12:48:00 PM
 

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