In June 2020, Apple announced that in the future, iOS applications must obtain consent from users to track their ads or use the IDFA. The IDFA, abbrev...

It is not clear yet what will happen to targeting and measurement in digital advertising in the future when the use of third-party will end, but it is...

Relevant Yield, the most empowering solution for digital publishers and ad networks to manage and improve their advertising revenues, and ID5 have sta...

At the beginning of 2020 Google announced that it will be blocking third-party cookies in Chrome browser within two years. Chrome’s user base is so la...

At the beginning of 2020 Google announced that it will be blocking third-party cookies in Chrome browser within two years. Chrome’s user base is so la...

Google has announced its decision to block third-party cookies from Chrome in two years. In practice, this will mean a big change in user data collect...

TCF, or Transparency & Consent Framework, is an industry-standard that allows to obtain the required permission for the use of data from consumers and...

Google announced that they will bring new privacy controls to Chrome, following the same path as Safari and Firefox have chosen before, but with a sli...

IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compliant ...

Last week, it was reported that Oracle has stopped selling AddThis data in Europe (link). AddThis tool might be unknown to the general public. It’s a ...