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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Privacy, Google, Programmatic, Publisher, Cookies

How can publishers prepare for a cookieless 2024?

The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising r...

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by Suvi Leino on Nov 13, 2023 1:55:56 PM
Tags: Data, Privacy, Google, Cookies

Google Privacy Sandbox APIs

At the start of 2020, Google revealed plans to block third-party cookies in its Chrome browser within two years. However, in July 2022, the tech giant...

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by Suvi Leino on Sep 28, 2023 12:36:00 PM
Tags: Privacy, GDPR, Publisher, IAB, TCF

TCF version 2.2 - What should I know as a publisher?

IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compli...

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by Suvi Leino on Sep 18, 2023 11:49:00 AM
Tags: Privacy, GDPR, Publisher, IAB, TCF

Belgian data protection authority APD's decision on IAB Europe's TCF standard - what's the situation?

IAB Transparency & Consent Framework (TCF) is an open standard created jointly by IAB Europe and the industry and launched in 2018 to meet the req...

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by Suvi Leino on Sep 8, 2023 9:00:00 AM
Tags: Data, Privacy, Programmatic, Publisher, Relevant Digital, Header Bidding

What developments can be expected in digital media sales in 2023?

At the turn of the year, we at Relevant Digital have had a habit of looking ahead and sharing our views on what we think the future looks like from th...

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by Suvi Leino on Jan 5, 2023 12:39:00 PM
Tags: Privacy, Relevant Audience, Programmatic, Technologies, Publisher, Relevant Digital, Piano

CASE: Driving Cookieless Audience Targeting with Shared IDs

The digital advertising landscape is constantly evolving. One of the most significant challenges recently has been Google's plan to phase out support ...

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by Suvi Leino on Oct 17, 2022 2:31:55 PM
Tags: Data, Privacy, Technologies, Publisher, Cookies, Relevant Digital, Relevant Yield

Podcast: How to thrive in the cookieless present (and future) with shared IDs

Olli Järvilehto, COO of Relevant Digital, was visiting our partner ID5's Podcast series, where industry experts share their experiences and thoughts o...

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by Suvi Leino on Sep 20, 2022 10:25:16 AM
Tags: Data, Privacy, Google, Cookies

Google Privacy Sandbox: Topics API replaced FloC

At the beginning of 2020 Google announced that it will be blocking third-party cookies in Chrome browser within two years. In July 2022 Google announc...

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by Suvi Leino on Aug 18, 2022 8:00:00 AM
Tags: Privacy, GDPR, Advertiser, Publisher

Apple's IDFA update came into effect, what does the situation look like now?

In June 2020, Apple announced that in the future, iOS applications must obtain consent from users to track their ads or use the IDFA. The IDFA, abbrev...

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by Suvi Leino on Jun 1, 2021 2:00:00 PM
Tags: Data, Privacy, Technologies, Publisher, Cookies, Relevant Digital, Relevant Yield

How does Universal ID work when third-party cookies are going to be history?

It is not clear yet what will happen to targeting and measurement in digital advertising in the future when the use of third-party will end, but it is...

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by Suvi Leino on May 3, 2021 11:19:20 AM
 

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