RELEVANT DIGITAL - BLOG
Expertise and current insights on digital media commercialisation and advertising
- by Suvi Leino
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Overview of the "Pay or Okay" Model in Europe
In recent years, the funding models for digital services have become ...
Read More- by Petri Kokkonen
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Commercialising Cookieless Inventory: Current Status and Future Outlook
Recently, Google announced that removing third-party cookie support ...
Read More- by Suvi Leino
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How can publishers prepare for a cookieless 2025?
The phasing out of third-party cookie support continues to be a ...
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Why are ads not always displayed in Safari's Private Browsing mode?
Private Browsing is a feature of the Safari browser that allows users ...
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Digital services act (DSA) and its impact on online platform publishers
The Digital Services Act (DSA) is a regulation of the European Union ...
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What developments can be expected in digital media sales in 2024?
At the beginning of the year, it has been our tradition at Relevant ...
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TCF version 2.2 - What should I know as a publisher?
IAB Europe’s Transparency & Consent Framework program to help ...
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Belgian data protection authority APD's decision on IAB Europe's TCF standard - what's the situation?
IAB Transparency & Consent Framework (TCF) is an open standard ...
Read More- by Suvi Leino
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What developments can be expected in digital media sales in 2023?
At the turn of the year, we at Relevant Digital have had a habit of ...
Read More- by Suvi Leino
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CASE: Driving Cookieless Audience Targeting with Shared IDs
The digital advertising landscape is constantly evolving. One of the ...
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