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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Privacy, Google, Programmatic, Publisher, Cookies

Google gave more time to prepare for a cookieless future - what does that mean for publishers?

In June, Google announced that it would postpone the removal of third-party cookie support from Chrome until 2023, adding about one year to the origin...

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by Suvi Leino on Sep 8, 2021 1:54:11 PM
Tags: Privacy, GDPR, Advertiser, Publisher

Apple's IDFA update came into effect, what does the situation look like now?

In June 2020, Apple announced that in the future, iOS applications must obtain consent from users to track their ads or use the IDFA. The IDFA, abbrev...

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by Suvi Leino on Jun 1, 2021 2:00:00 PM
Tags: Data, Privacy, Technologies, Publisher, Cookies, Relevant Digital, Relevant Yield

How does Universal ID work when third-party cookies are going to be history?

It is not clear yet what will happen to targeting and measurement in digital advertising in the future when the use of third-party will end, but it is...

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by Suvi Leino on May 3, 2021 11:19:20 AM
Tags: Privacy, Technologies, Publisher, Relevant Digital, Relevant Yield

Relevant Yield & ID5 start cooperation

Relevant Yield, the most empowering solution for digital publishers and ad networks to manage and improve their advertising revenues, and ID5 have sta...

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by Suvi Leino on Mar 29, 2021 3:42:10 PM
Tags: Data, Privacy, Google, Cookies

Google Privacy Sandbox APIs

At the beginning of 2020 Google announced that it will be blocking third-party cookies in Chrome browser within two years. In June 2021 Google announc...

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by Suvi Leino on Mar 4, 2021 12:36:00 PM
Tags: Data, Privacy, Google, Cookies

Targeted advertising: Will FLoC replace third-party cookies in Chrome browser?

At the beginning of 2020 Google announced that it will be blocking third-party cookies in Chrome browser within two years. In June 2021 Google announc...

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by Suvi Leino on Feb 4, 2021 2:14:29 PM
Tags: Privacy, Google, Cookies

Third-party cookies: how will digital marketing survive without them?

Google has announced its decision to block third-party cookies from Chrome in two years. In June 2021 Google announced that it is delaying its plans t...

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by Suvi Leino on Apr 2, 2020 12:39:00 PM
Tags: Privacy, GDPR, TCF

What is TCF 2.0 about and what do you have to do?

TCF, or Transparency & Consent Framework, is an industry-standard that allows to obtain the required permission for the use of data from consumers...

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by Suvi Leino on Nov 27, 2019 12:43:00 PM
Tags: Privacy, Google, Cookies

Google Chrome’s privacy changes - mean for advertising ecosystem?

Google announced that they will bring new privacy controls to Chrome, following the same path as Safari and Firefox have chosen before, but with a sli...

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by Olli Järvilehto on May 10, 2019 3:32:00 PM
Tags: Privacy, GDPR, Publisher, IAB, TCF

TCF version 2.0 - What should I know as a publisher?

IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compli...

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by Suvi Leino on Apr 26, 2019 12:48:00 PM
 

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