How will the Apple IDFA updates affect mobile advertising?
In June, Apple’s annual Worldwide Developer Conference (WWDC) announced a series of changes to its devices and operating systems as always. The most i...
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In June, Apple’s annual Worldwide Developer Conference (WWDC) announced a series of changes to its devices and operating systems as always. The most i...
Google has announced its decision to block third-party cookies from Chrome in two years. In practice, this will mean a big change in user data collect...
TCF, or Transparency & Consent Framework, is an industry-standard that allows to obtain the required permission for the use of data from consumers and...
Google announced that they will bring new privacy controls to Chrome, following the same path as Safari and Firefox have chosen before, but with a sli...
Last week, it was reported that Oracle has stopped selling AddThis data in Europe (link). AddThis tool might be unknown to the general public. It’s a ...
When GDPR rolled out 4 months ago, the whole industry was hyperventilating and some feared the programmatic advertising trade would come to a full sto...
Gradually the year is coming to an end and our thoughts turn to the coming year. In many ways, this year has been very exceptional for all of us. On t...
Typically, programmatic sales means selling and buying online advertising, often using fully automated systems, thereby deviating from traditional sal...
Header bidding is a good revenue driver for publishers, but its reporting and optimization can be confusing and time-consuming. By going through this ...
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