At the start of 2020, Google revealed plans to block third-party cookies in its Chrome browser within two years. However, in July 2022, the tech giant...

IAB Transparency & Consent Framework (TCF) is an open standard created jointly by IAB Europe and the industry and launched in 2018 to meet the req...

At the turn of the year, we at Relevant Digital have had a habit of looking ahead and sharing our own views on what we think the future looks like fro...

Founded in 2012, Finnish Relevant Digital offers digital advertising-related technologies and services to help media companies increase their revenue ...

Olli Järvilehto, COO of Relevant Digital, was visiting our partner ID5's Podcast series, where industry experts share their experiences and thoughts o...

At the beginning of 2020 Google announced that it will be blocking third-party cookies in Chrome browser within two years. In July 2022 Google announc...

In July 2022, Google announced that it would postpone the removal of third-party cookie support from Chrome until 2024, adding about one year to the o...

In June 2020, Apple announced that in the future, iOS applications must obtain consent from users to track their ads or use the IDFA. The IDFA, abbrev...

It is not clear yet what will happen to targeting and measurement in digital advertising in the future when the use of third-party will end, but it is...

Relevant Yield, the most empowering solution for digital publishers and ad networks to manage and improve their advertising revenues, and ID5 have sta...