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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Privacy, GDPR, Publisher, IAB, TCF

Belgian data protection authority APD's decision on IAB Europe's TCF standard - what's the situation?

IAB Transparency & Consent Framework (TCF) is an open standard created jointly by IAB Europe and the industry and launched in 2018 to meet the req...

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by Suvi Leino on Jan 18, 2023 9:00:00 AM
Tags: Data, Privacy, Programmatic, Publisher, Relevant Digital, Header Bidding

What developments can be expected in digital media sales in 2023?

At the turn of the year, we at Relevant Digital have had a habit of looking ahead and sharing our own views on what we think the future looks like fro...

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by Suvi Leino on Jan 5, 2023 12:39:00 PM
Tags: Privacy, Relevant Audience, Programmatic, Technologies, Publisher, Relevant Digital, Piano

CASE: How Relevant Digital uses shared ID’s to drive cookieless audience ad targeting

Founded in 2012, Finnish Relevant Digital offers digital advertising-related technologies and services to help media companies increase their revenue ...

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by Suvi Leino on Oct 17, 2022 2:31:55 PM
Tags: Data, Privacy, Technologies, Publisher, Cookies, Relevant Digital, Relevant Yield

Podcast: How to thrive in the cookieless present (and future) with shared IDs

Olli Järvilehto, COO of Relevant Digital, was visiting our partner ID5's Podcast series, where industry experts share their experiences and thoughts o...

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by Suvi Leino on Sep 20, 2022 10:25:16 AM
Tags: Data, Privacy, Google, Cookies

Google Privacy Sandbox: Topics API replaced FloC

At the beginning of 2020 Google announced that it will be blocking third-party cookies in Chrome browser within two years. In July 2022 Google announc...

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by Suvi Leino on Aug 18, 2022 8:00:00 AM
Tags: Privacy, Google, Programmatic, Publisher, Cookies

Google gave more time to prepare for a cookieless future - what does that mean for publishers?

In July 2022, Google announced that it would postpone the removal of third-party cookie support from Chrome until 2024, adding about one year to the o...

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by Suvi Leino on Aug 17, 2022 2:53:00 PM
Tags: Data, Privacy, Google, Cookies

Google Privacy Sandbox APIs

At the beginning of 2020 Google announced that it will be blocking third-party cookies in Chrome browser within two years. In July 2022 Google announc...

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by Suvi Leino on Feb 15, 2022 12:36:00 PM
Tags: Privacy, GDPR, Advertiser, Publisher

Apple's IDFA update came into effect, what does the situation look like now?

In June 2020, Apple announced that in the future, iOS applications must obtain consent from users to track their ads or use the IDFA. The IDFA, abbrev...

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by Suvi Leino on Jun 1, 2021 2:00:00 PM
Tags: Data, Privacy, Technologies, Publisher, Cookies, Relevant Digital, Relevant Yield

How does Universal ID work when third-party cookies are going to be history?

It is not clear yet what will happen to targeting and measurement in digital advertising in the future when the use of third-party will end, but it is...

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by Suvi Leino on May 3, 2021 11:19:20 AM
Tags: Privacy, Technologies, Publisher, Relevant Digital, Relevant Yield

Relevant Yield & ID5 start cooperation

Relevant Yield, the most empowering solution for digital publishers and ad networks to manage and improve their advertising revenues, and ID5 have sta...

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by Suvi Leino on Mar 29, 2021 3:42:10 PM
 

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