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IAB Transparency & Consent Framework (TCF) is an open standard created jointly by IAB Europe and the industry and launched in 2018 to meet the req...
The year 2021 was in many ways exceptional for all of us and the development of digital media and its advertising has mainly been done from the home o...
In June, Google announced that it would postpone the removal of third-party cookie support from Chrome until 2023, adding about one year to the origin...
In June 2020, Apple announced that in the future, iOS applications must obtain consent from users to track their ads or use the IDFA. The IDFA, abbrev...
It is not clear yet what will happen to targeting and measurement in digital advertising in the future when the use of third-party will end, but it is...
Relevant Yield, the most empowering solution for digital publishers and ad networks to manage and improve their advertising revenues, and ID5 have sta...
Google has announced its decision to block third-party cookies from Chrome in two years. In June 2021 Google announced that it is delaying its plans t...
NOTE! 3.2.2022 Based on the current market information, European data processing authorities are requiring changes to the TCF standard. We'll update o...
Header bidding is a programmatic ad sales technique, which is used by more than 70% of publishers to e.g. boost eCPMs, increase fill rates, and maximi...
IAB Transparency & Consent Framework (TCF) is an open standard created jointly by IAB Europe and the industry and launched in 2018 to meet the req...
Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, announced the release of Professor Prebid. It is an ...
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