RELEVANT DIGITAL - BLOG

Topical pickups of media development and online advertising

Categories Arrow

Relevant Digital Oy

We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

Subscribe to our newsletter!

Recent Posts

Tags: Privacy, Google, Programmatic, Publisher, Cookies

Insights into cookieless Chrome audience - Time of rebuilding

"It's the end of the world as we know it, and I feel fine," sang R.E.M. in their hit released at the end of the '80s. Maybe it's a bit of a dramatic s...

READ MORE
by Petri Kokkonen on Feb 28, 2024 2:24:13 PM
Tags: Privacy, Technologies, Publisher, Ad Serving

Why are ads not always displayed in Safari's Private Browsing mode?

Private Browsing is a feature of the Safari browser that allows users to browse the web without leaving traces in the browsing history or saving cooki...

READ MORE
by Suvi Leino on Feb 28, 2024 1:38:10 PM
Tags: Privacy, CMP, Publisher, IAB, Ad Serving

Digital services act (DSA) and its impact on online platform publishers

The Digital Services Act (DSA) is a regulation of the European Union that will become applicable on February 16, 2024, to improve the regulation of di...

READ MORE
by Suvi Leino on Feb 21, 2024 12:48:53 PM
Tags: Data, Privacy, Programmatic, Publisher, Relevant Digital, Header Bidding

What developments can be expected in digital media sales in 2024?

At the beginning of the year, it has been our tradition at Relevant Digital to look forward and share our insights into what the new year looks like f...

READ MORE
by Suvi Leino on Jan 16, 2024 1:27:16 PM
Tags: Privacy, Google, Programmatic, Publisher, Cookies

How can publishers prepare for a cookieless 2024?

The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising r...

READ MORE
by Suvi Leino on Nov 13, 2023 1:55:56 PM
Tags: Data, Privacy, Google, Cookies

Google Privacy Sandbox APIs

At the start of 2020, Google revealed plans to block third-party cookies in its Chrome browser within two years. However, in July 2022, the tech giant...

READ MORE
by Suvi Leino on Sep 28, 2023 12:36:00 PM
Tags: Privacy, GDPR, Publisher, IAB, TCF

TCF version 2.2 - What should I know as a publisher?

IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compli...

READ MORE
by Suvi Leino on Sep 18, 2023 11:49:00 AM
Tags: Privacy, GDPR, Publisher, IAB, TCF

Belgian data protection authority APD's decision on IAB Europe's TCF standard - what's the situation?

IAB Transparency & Consent Framework (TCF) is an open standard created jointly by IAB Europe and the industry and launched in 2018 to meet the req...

READ MORE
by Suvi Leino on Sep 8, 2023 9:00:00 AM
Tags: Data, Privacy, Programmatic, Publisher, Relevant Digital, Header Bidding

What developments can be expected in digital media sales in 2023?

At the turn of the year, we at Relevant Digital have had a habit of looking ahead and sharing our views on what we think the future looks like from th...

READ MORE
by Suvi Leino on Jan 5, 2023 12:39:00 PM
Tags: Privacy, Relevant Audience, Programmatic, Technologies, Publisher, Relevant Digital, Piano

CASE: Driving Cookieless Audience Targeting with Shared IDs

The digital advertising landscape is constantly evolving. One of the most significant challenges recently has been Google's plan to phase out support ...

READ MORE
by Suvi Leino on Oct 17, 2022 2:31:55 PM
 

Recent Blog Posts