RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Jun 25 2024
  • by Suvi Leino
  • 0 Comments

Overview of the "Pay or Okay" Model in Europe

In recent years, the funding models for digital services have become ...

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blog
May 6 2024
  • by Petri Kokkonen
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Commercialising Cookieless Inventory: Current Status and Future Outlook

Recently, Google announced that removing third-party cookie support ...

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blog
Apr 23 2024
  • by Suvi Leino
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How can publishers prepare for a cookieless 2025?

The phasing out of third-party cookie support continues to be a ...

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blog
Feb 28 2024
  • by Suvi Leino
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Why are ads not always displayed in Safari's Private Browsing mode?

Private Browsing is a feature of the Safari browser that allows users ...

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blog
Feb 21 2024
  • by Suvi Leino
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Digital services act (DSA) and its impact on online platform publishers

The Digital Services Act (DSA) is a regulation of the European Union ...

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blog
Jan 16 2024
  • by Suvi Leino
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What developments can be expected in digital media sales in 2024?

At the beginning of the year, it has been our tradition at Relevant ...

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blog
Sep 18 2023
  • by Suvi Leino
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TCF version 2.2 - What should I know as a publisher?

IAB Europe’s Transparency & Consent Framework program to help ...

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blog
Sep 8 2023
  • by Suvi Leino
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Belgian data protection authority APD's decision on IAB Europe's TCF standard - what's the situation?

IAB Transparency & Consent Framework (TCF) is an open standard ...

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blog
Jan 5 2023
  • by Suvi Leino
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What developments can be expected in digital media sales in 2023?

At the turn of the year, we at Relevant Digital have had a habit of ...

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blog
Oct 17 2022
  • by Suvi Leino
  • 0 Comments

CASE: Driving Cookieless Audience Targeting with Shared IDs

The digital advertising landscape is constantly evolving. One of the ...

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