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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Privacy, GDPR, Publisher, IAB

Overview of the "Pay or Okay" Model in Europe

In recent years, the funding models for digital services have become a significant topic of discussion, mainly due to privacy concerns. The "Pay or Ok...

by Suvi Leino on Jun 25, 2024 1:39:05 PM
Tags: Data, Privacy, Google, Cookies, Relevant Yield

Privacy Sandbox Topics API tests: Updated insights

Nearly six months have passed since Google reduced third-party cookie support for 1% of its Chrome traffic. Immediately after the support was removed,...

by Thuy Ho on Jun 13, 2024 12:39:00 PM
Tags: Privacy, Google, Programmatic, Publisher, Cookies

Commercialising Cookieless Inventory: Current Status and Future Outlook

Recently, Google announced that removing third-party cookie support in the Chrome browser will be postponed to 2025. Google cited additional time to d...

by Petri Kokkonen on May 6, 2024 4:27:27 PM
Tags: Data, Privacy, Google, Cookies

Google Privacy Sandbox APIs

At the start of 2020, Google revealed plans to block third-party cookies in its Chrome browser within two years. However, in July 2022, the tech giant...

by Suvi Leino on Apr 29, 2024 2:30:00 PM
Tags: Privacy, Google, Programmatic, Publisher, Cookies

How can publishers prepare for a cookieless 2025?

The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising r...

by Suvi Leino on Apr 23, 2024 1:17:00 PM
Tags: Privacy, Google, Programmatic, Publisher, Cookies

Insights into cookieless Chrome audience - Time of rebuilding

"It's the end of the world as we know it, and I feel fine," sang R.E.M. in their hit released at the end of the '80s. Maybe it's a bit of a dramatic s...

by Petri Kokkonen on Feb 28, 2024 2:24:13 PM
Tags: Privacy, Technologies, Publisher, Ad Serving

Why are ads not always displayed in Safari's Private Browsing mode?

Private Browsing is a feature of the Safari browser that allows users to browse the web without leaving traces in the browsing history or saving cooki...

by Suvi Leino on Feb 28, 2024 1:38:10 PM
Tags: Privacy, CMP, Publisher, IAB, Ad Serving

Digital services act (DSA) and its impact on online platform publishers

The Digital Services Act (DSA) is a regulation of the European Union that will become applicable on February 16, 2024, to improve the regulation of di...

by Suvi Leino on Feb 21, 2024 12:48:53 PM
Tags: Data, Privacy, Programmatic, Publisher, Relevant Digital, Header Bidding

What developments can be expected in digital media sales in 2024?

At the beginning of the year, it has been our tradition at Relevant Digital to look forward and share our insights into what the new year looks like f...

by Suvi Leino on Jan 16, 2024 1:27:16 PM
Tags: Privacy, GDPR, Publisher, IAB, TCF

TCF version 2.2 - What should I know as a publisher?

IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compli...

by Suvi Leino on Sep 18, 2023 11:49:00 AM

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