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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Privacy, Google, Cookies

Google Chrome’s privacy changes - mean for advertising ecosystem?

Google announced that they will bring new privacy controls to Chrome, following the same path as Safari and Firefox have chosen before, but with a sli...

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by Olli Järvilehto on May 10, 2019 3:32:00 PM
Tags: Privacy, GDPR, Publisher, IAB, TCF

TCF version 2.0 - What should I know as a publisher?

NOTE! 3.2.2022 Based on the current market information, European data processing authorities are requiring changes to the TCF standard. We'll update o...

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by Suvi Leino on Apr 26, 2019 12:48:00 PM
Tags: Data, Privacy, GDPR

Data traders’ drop out game has started?

Last week, it was reported that Oracle has stopped selling AddThis data in Europe (link). AddThis tool might be unknown to the general public. It’s a ...

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by Olli Järvilehto on Mar 27, 2019 12:52:00 PM
Tags: Privacy, Relevant Audience, GDPR, Programmatic

Transparency of the data market in a post-GDPR world

When GDPR rolled out 4 months ago, the whole industry was hyperventilating and some feared the programmatic advertising trade would come to a full sto...

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by Petri Kokkonen on Oct 5, 2018 1:44:00 PM
 

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