RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Oct 17 2022
  • by Suvi Leino
  • 0 Comments

CASE: Driving Cookieless Audience Targeting with Shared IDs

The digital advertising landscape is constantly evolving. One of the ...

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blog
Sep 20 2022
  • by Suvi Leino
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Podcast: How to thrive in the cookieless present (and future) with shared IDs

Olli Järvilehto, COO of Relevant Digital, was visiting our partner ...

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blog
Jun 1 2021
  • by Suvi Leino
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Apple's IDFA update came into effect, what does the situation look like now?

In June 2020, Apple announced that in the future, iOS applications ...

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blog
May 3 2021
  • by Suvi Leino
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How does Universal ID work when third-party cookies are going to be history?

It is not clear yet what will happen to targeting and measurement in ...

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blog
Mar 29 2021
  • by Suvi Leino
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Relevant Yield & ID5 start cooperation

Relevant Yield, the most empowering solution for digital publishers ...

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blog
Apr 2 2020
  • by Suvi Leino
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Third-party cookies: how will digital marketing survive without them?

Google has announced its decision to block third-party cookies from ...

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blog
May 10 2019
  • by Olli Järvilehto
  • 0 Comments

Google Chrome’s privacy changes - mean for advertising ecosystem?

Google announced that it will bring new privacy controls to Chrome, ...

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blog
Apr 26 2019
  • by Suvi Leino
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TCF version 2.0 - What should I know as a publisher?

NOTE! 21.9.2022 Based on the current market information, European ...

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blog
Mar 27 2019
  • by Olli Järvilehto
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Data traders’ drop out game has started?

Last week, it was reported that Oracle has stopped selling AddThis ...

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blog
Oct 5 2018
  • by Petri Kokkonen
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Transparency of the data market in a post-GDPR world

When GDPR rolled out 4 months ago, the whole industry was ...

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