RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Jun 25 2024
  • by Suvi Leino
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Overview of the "Pay or Okay" Model in Europe

In recent years, the funding models for digital services have become ...

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blog
Jun 11 2024
  • by Thuy Ho
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How to simplify header bidding management?

Header bidding is one of the best and most common money-makers in ...

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blog
May 6 2024
  • by Petri Kokkonen
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Commercialising Cookieless Inventory: Current Status and Future Outlook

Recently, Google announced that removing third-party cookie support ...

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blog
Apr 23 2024
  • by Suvi Leino
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How can publishers prepare for a cookieless 2025?

The phasing out of third-party cookie support continues to be a ...

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blog
Feb 28 2024
  • by Suvi Leino
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Why are ads not always displayed in Safari's Private Browsing mode?

Private Browsing is a feature of the Safari browser that allows users ...

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blog
Feb 21 2024
  • by Suvi Leino
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Digital services act (DSA) and its impact on online platform publishers

The Digital Services Act (DSA) is a regulation of the European Union ...

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blog
Jan 16 2024
  • by Suvi Leino
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What developments can be expected in digital media sales in 2024?

At the beginning of the year, it has been our tradition at Relevant ...

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blog
Jan 15 2024
  • by Suvi Leino
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How to optimise advertising sales and operations for greater energy efficiency?

In today's digital advertising industry, there is a growing ...

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blog
Dec 11 2023
  • by Suvi Leino
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Key findings: Attitudes to programmatic advertising 2023

IAB Europe has again released its annual 'Attitudes to Programmatic ...

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blog
Dec 7 2023
  • by Thuy Ho
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Mistakes to Avoid in Programmatic Selling?

Programmatic advertising began shaping up in the mid-2000s with the ...

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