RELEVANT DIGITAL - BLOG
Expertise and current insights on digital media commercialisation and advertising
- by Suvi Leino
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Overview of the "Pay or Okay" Model in Europe
In recent years, the funding models for digital services have become ...
Read More- by Thuy Ho
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How to simplify header bidding management?
Header bidding is one of the best and most common money-makers in ...
Read More- by Petri Kokkonen
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Commercialising Cookieless Inventory: Current Status and Future Outlook
Recently, Google announced that removing third-party cookie support ...
Read More- by Suvi Leino
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How can publishers prepare for a cookieless 2025?
The phasing out of third-party cookie support continues to be a ...
Read More- by Suvi Leino
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Why are ads not always displayed in Safari's Private Browsing mode?
Private Browsing is a feature of the Safari browser that allows users ...
Read More- by Suvi Leino
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Digital services act (DSA) and its impact on online platform publishers
The Digital Services Act (DSA) is a regulation of the European Union ...
Read More- by Suvi Leino
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What developments can be expected in digital media sales in 2024?
At the beginning of the year, it has been our tradition at Relevant ...
Read More- by Suvi Leino
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How to optimise advertising sales and operations for greater energy efficiency?
In today's digital advertising industry, there is a growing ...
Read More- by Suvi Leino
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Key findings: Attitudes to programmatic advertising 2023
IAB Europe has again released its annual 'Attitudes to Programmatic ...
Read More- by Thuy Ho
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Mistakes to Avoid in Programmatic Selling?
Programmatic advertising began shaping up in the mid-2000s with the ...
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