Overview of the "Pay or Okay" Model in Europe
In recent years, the funding models for digital services have become a significant topic of discussion, mainly due to privacy concerns. The "Pay or Ok...
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Header bidding is one of the best and most common money-makers in programmatic advertising. It offers Publishers high yield and transparency, but its ...
Recently, Google announced that removing third-party cookie support in the Chrome browser will be postponed to 2025. Google cited additional time to d...
The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising r...
"It's the end of the world as we know it, and I feel fine," sang R.E.M. in their hit released at the end of the '80s. Maybe it's a bit of a dramatic s...
Private Browsing is a feature of the Safari browser that allows users to browse the web without leaving traces in the browsing history or saving cooki...
The Digital Services Act (DSA) is a regulation of the European Union that will become applicable on February 16, 2024, to improve the regulation of di...
At the beginning of the year, it has been our tradition at Relevant Digital to look forward and share our insights into what the new year looks like f...
In today's digital advertising industry, there is a growing responsibility to reduce carbon dioxide emissions.
IAB Europe has again released its annual 'Attitudes to Programmatic Advertising' report. The report provides a comprehensive analysis of the state of ...
Cannes Lions is a rather new event for Relevant Digital, as we didn’t fully attend until three years ago. However, I think it’s safe to say that we en...
In recent years, the funding models for digital services have become a significant topic of discussion, mainly due to privacy concerns. The "Pay or Ok...
Nearly six months have passed since Google reduced third-party cookie support for 1% of its Chrome traffic. Immediately after the support was removed,...
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