RELEVANT DIGITAL - BLOG

Topical pickups of media development and online advertising

Categories Arrow

Relevant Digital Oy

We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

Subscribe to our newsletter!

Recent Posts

Tags: Advertiser, Publisher, Relevant Digital

Digital media and marketing trends for 2021

Gradually the year is coming to an end and our thoughts turn to the coming year. In many ways, this year has been very exceptional for all of us. On t...

READ MORE
by Suvi Leino on Dec 9, 2020 12:39:00 PM
Tags: Programmatic, Publisher, Ad Serving, Relevant Yield

How to increase the programmatic revenue?

Typically, programmatic sales means selling and buying online advertising, often using fully automated systems, thereby deviating from traditional sal...

READ MORE
by Suvi Leino on Nov 30, 2020 6:45:00 AM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield

Header bidding Analytics: Important metrics to follow?

Header bidding is a good revenue driver for publishers, but its reporting and optimization can be confusing and time-consuming. By going through this ...

READ MORE
by Suvi Leino on Oct 21, 2020 10:25:08 AM
Tags: Advertiser, Programmatic, Publisher, Survey

Programmatic Advertising - Highlights of 2020

IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering trends, ...

READ MORE
by Suvi Leino on Oct 9, 2020 10:00:00 AM
Tags: Privacy, GDPR, Advertiser, Publisher

How will the Apple IDFA updates affect mobile advertising?

In June, Apple’s annual Worldwide Developer Conference (WWDC) announced a series of changes to its devices and operating systems as always. The most i...

READ MORE
by Suvi Leino on Sep 9, 2020 2:16:25 PM
Tags: Programmatic, Publisher, Ad Serving

How to improve the visibility of ad placements?

Placement visibility plays a significant role in business on commercial sites. Ad visibility has for long been a hot topic among publishers, advertise...

READ MORE
by Suvi Leino on Jul 14, 2020 11:59:47 AM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield

Client-side or Server-side Header bidding?

More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. While client-side header bidding is an over...

READ MORE
by Suvi Leino on Oct 14, 2019 12:44:00 PM
Tags: Privacy, GDPR, Publisher, IAB, TCF

TCF version 2.0 - What should I know as a publisher?

IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compliant ...

READ MORE
by Suvi Leino on Apr 26, 2019 12:48:00 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Client Side Header Bidding models in Programmatic sales

Header bidding is a technique where the publisher offers the same ad impression, to multiple ad exchanges, simultaneously. Once the highest bid is sel...

READ MORE
by Suvi Leino on Nov 10, 2018 2:12:00 PM
Tags: Publisher, Ad Serving, Adops

What happens in the Adops?

AdOps, which primary task is to support sales and implementation of online advertising, is one of the most strategically important units for online ad...

READ MORE
by Suvi Leino on Nov 9, 2018 2:53:00 PM
 

Recent Blog Posts