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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Technologies, Publisher, Relevant Digital, Relevant Yield

People behind Relevant Yield's customer success: Alex Fawcett

Relevant Yield is provided by a Nordic-based company Relevant Digital for the need of online publishers and networks to take control and grow their ad...

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by Suvi Leino on Nov 2, 2022 4:44:31 PM
Tags: Privacy, Relevant Audience, Programmatic, Technologies, Publisher, Relevant Digital, Piano

CASE: How Relevant Digital uses shared ID’s to drive cookieless audience ad targeting

Founded in 2012, Finnish Relevant Digital offers digital advertising-related technologies and services to help media companies increase their revenue ...

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by Suvi Leino on Oct 17, 2022 2:31:55 PM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield, Prebid

Relevant Yield: Trends and our experience in maximizing advertising revenue

In particular, publishers who receive income from selling media space are constantly striving to develop and find new ways to increase digital adverti...

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by Suvi Leino on Oct 12, 2022 1:06:00 PM
Tags: Advertiser, Programmatic, Publisher, Survey

Key findings: Attitudes to programmatic advertising 2022

The "Attitudes to Programmatic Advertising" report published annually by IAB Europe has been published again in September. The report is a comprehensi...

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by Suvi Leino on Oct 12, 2022 10:00:00 AM
Tags: Privacy, GDPR, Publisher, IAB, TCF

Belgian data protection authority APD's decision on IAB Europe's TCF standard - what's the situation?

IAB Transparency & Consent Framework (TCF) is an open standard created jointly by IAB Europe and the industry and launched in 2018 to meet the req...

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by Suvi Leino on Sep 20, 2022 1:30:00 PM
Tags: Data, Privacy, Technologies, Publisher, Cookies, Relevant Digital, Relevant Yield

Podcast: How to thrive in the cookieless present (and future) with shared IDs

Olli Järvilehto, COO of Relevant Digital, was visiting our partner ID5's Podcast series, where industry experts share their experiences and thoughts o...

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by Suvi Leino on Sep 20, 2022 10:25:16 AM
Tags: Privacy, Google, Programmatic, Publisher, Cookies

Google gave more time to prepare for a cookieless future - what does that mean for publishers?

In July 2022, Google announced that it would postpone the removal of third-party cookie support from Chrome until 2024, adding about one year to the o...

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by Suvi Leino on Aug 17, 2022 2:53:00 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Header bidding Management: How to get started with Ad refresh?

Publishers are constantly looking for new ways to increase their advertising revenue. One of the ways to have grown in popularity in recent years is A...

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by Suvi Leino on Jul 15, 2022 12:36:00 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Benefits of server-side header bidding and easy deployment and maintenance with Relevant Yield

Header bidding is a programmatic ad sales technique, which is used by more than 70% of publishers to e.g. boost eCPMs, increase fill rates, and maximi...

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by Suvi Leino on Jun 15, 2022 12:00:00 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Prebid.org’s tool Professor Prebid is designed to streamline Header Bidding

Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, announced the release of Professor Prebid. It is an ...

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by Suvi Leino on May 16, 2022 12:39:07 PM
 

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