RELEVANT DIGITAL - BLOG

Topical pickups of media development and online advertising

Categories Arrow

Relevant Digital Oy

We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

Subscribe to our newsletter!

Recent Posts

Tags: Programmatic, Publisher, Ad Serving, Relevant Yield

Guide: How to Optimize programmatic revenue?

For many online publishers, programmatic advertising is an important source of revenue. As the share of programmatic revenues is increasing together w...

READ MORE
by Suvi Leino on Sep 10, 2021 3:36:53 PM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield, Prebid

How can a publisher take advantage of prebid video to increase ad sales?

A publisher can simplify and speed up the commercialization of advertising inventory with advanced Header Bidding. Header Bidding is a technology that...

READ MORE
by Suvi Leino on Sep 8, 2021 2:43:03 PM
Tags: Privacy, Google, Programmatic, Publisher, Cookies

Google gave more time to prepare for a cookieless future - what does that mean for publishers?

In June, Google announced that it would postpone the removal of third-party cookie support from Chrome until 2023, adding about one year to the origin...

READ MORE
by Suvi Leino on Sep 8, 2021 1:54:11 PM
Tags: Privacy, GDPR, Advertiser, Publisher

Apple's IDFA update came into effect, what does the situation look like now?

In June 2020, Apple announced that in the future, iOS applications must obtain consent from users to track their ads or use the IDFA. The IDFA, abbrev...

READ MORE
by Suvi Leino on Jun 1, 2021 2:00:00 PM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield, Prebid

How does Prebid make the future without cookies easier for publishers?

Deleting third-party cookies from Chrome is a headache for publishers, especially for programmatic revenue. The possibilities of programmatic targetin...

READ MORE
by Suvi Leino on Jun 1, 2021 12:49:52 PM
Tags: Data, Privacy, Technologies, Publisher, Cookies, Relevant Digital, Relevant Yield

How does Universal ID work when third-party cookies are going to be history?

It is not clear yet what will happen to targeting and measurement in digital advertising in the future when the use of third-party will end, but it is...

READ MORE
by Suvi Leino on May 3, 2021 11:19:20 AM
Tags: Privacy, Technologies, Publisher, Relevant Digital, Relevant Yield

Relevant Yield & ID5 start cooperation

Relevant Yield, the most empowering solution for digital publishers and ad networks to manage and improve their advertising revenues, and ID5 have sta...

READ MORE
by Suvi Leino on Mar 29, 2021 3:42:10 PM
Tags: Technologies, Publisher, Relevant Digital, Relevant Yield

People behind the Relevant Yield development: Einar Sandberg

Relevant Yield is provided by a Nordic based company Relevant Digital, with more than a decade hands on experience in running programmatic ad operatio...

READ MORE
by Suvi Leino on Mar 26, 2021 10:14:41 AM
Tags: Programmatic, Publisher, IAB, Ad Serving

Ads.txt instructions for publishers

Authorized Digital Sellers or ads.txt is a project launched by IAB Tech Lab in 2017 to help ensure that digital advertising inventory is sold only thr...

READ MORE
by Suvi Leino on Mar 11, 2021 10:50:37 AM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

What are the benefits of using a Prebid Server?

More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. These calls can be made either client-side ...

READ MORE
by Suvi Leino on Feb 10, 2021 1:56:06 PM
 

Recent Blog Posts