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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Header bidding Management: How to get started with Ad refresh?

Publishers are constantly looking for new ways to increase their advertising revenue. One of the ways to have grown in popularity in recent years is A...

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by Suvi Leino on Jul 15, 2022 12:36:00 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Benefits of server-side header bidding and easy deployment and maintenance with Relevant Yield

Header bidding is a programmatic ad sales technique, which is used by more than 70% of publishers to e.g. boost eCPMs, increase fill rates, and maximi...

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by Suvi Leino on Jun 15, 2022 12:00:00 PM
Tags: Privacy, GDPR, Publisher, IAB, TCF

Belgian data protection authority APD's decision on IAB Europe's TCF standard - what's the situation?

IAB Transparency & Consent Framework (TCF) is an open standard created jointly by IAB Europe and the industry and launched in 2018 to meet the req...

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by Suvi Leino on May 19, 2022 1:30:00 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Prebid.org’s tool Professor Prebid is designed to streamline Header Bidding

Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, announced the release of Professor Prebid. It is an ...

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by Suvi Leino on May 16, 2022 12:39:07 PM
Tags: Data, Privacy, Programmatic, Publisher, Relevant Digital, Header Bidding

Digital media and advertising trends for 2022

The year 2021 was in many ways exceptional for all of us and the development of digital media and its advertising has mainly been done from the home o...

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by Suvi Leino on Jan 17, 2022 12:39:00 PM
Tags: Advertiser, Programmatic, Publisher, Survey

Key findings: Attitudes to programmatic advertising 2021

IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering trends, ...

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by Suvi Leino on Nov 25, 2021 10:00:00 AM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield

Header bidding Analytics: Important metrics to follow?

Header bidding is a technique where the publisher offers the same ad impression, to multiple ad exchanges, simultaneously. Once the highest bid is sel...

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by Suvi Leino on Nov 16, 2021 11:28:00 AM
Tags: Publisher, Relevant Digital, Header Bidding, Ad Serving, Relevant Yield

Bringing Power Back to Publisher Sales Teams

It seems that the digital advertising ecosystem of today is like a never-ending roller coaster; the privacy landscape is changing, the way we sell and...

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by Olli Järvilehto on Nov 5, 2021 4:18:53 PM
Tags: Programmatic, Publisher, Ad Serving, Relevant Yield, API Insights

GUIDE: How publisher can optimize programmatic revenue in 3 steps?

For many online publishers, programmatic advertising is an important source of revenue. As the share of programmatic revenues is increasing together w...

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by Suvi Leino on Sep 10, 2021 3:36:53 PM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield, Prebid

How can a publisher take advantage of prebid video to increase ad sales?

A publisher can simplify and speed up the commercialization of advertising inventory with advanced Header Bidding. Header Bidding is a technology that...

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by Suvi Leino on Sep 8, 2021 2:43:03 PM
 

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