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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Programmatic, Publisher, Header Bidding, Relevant Yield

Header bidding Analytics: Important metrics to follow?

Header bidding is a good revenue driver for publishers, but its reporting and optimization can be confusing and time-consuming. By going through this ...

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by Suvi Leino on Oct 21, 2020 10:25:08 AM
Tags: Advertiser, Programmatic, Publisher, Survey

Programmatic Advertising - Highlights of 2020

IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering trends, ...

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by Suvi Leino on Oct 9, 2020 10:00:00 AM
Tags: Programmatic, Publisher, Ad Serving

How to improve the visibility of ad placements?

Placement visibility plays a significant role in business on commercial sites. Ad visibility has for long been a hot topic among publishers, advertise...

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by Suvi Leino on Jul 14, 2020 11:59:47 AM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield

Client-side or Server-side Header bidding?

More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. While client-side header bidding is an over...

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by Suvi Leino on Oct 14, 2019 12:44:00 PM
Tags: Privacy, GDPR, Publisher, IAB, TCF

TCF version 2.0 - What should I know as a publisher?

IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compliant ...

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by Suvi Leino on Apr 26, 2019 12:48:00 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Client Side Header Bidding models in Programmatic sales

Header bidding is a technique where the publisher offers the same ad impression, to multiple ad exchanges, simultaneously. Once the highest bid is sel...

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by Suvi Leino on Nov 10, 2018 2:12:00 PM
Tags: Publisher, Ad Serving, Adops

What happens in the Adops?

AdOps, which primary task is to support sales and implementation of online advertising, is one of the most strategically important units for online ad...

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by Suvi Leino on Nov 9, 2018 2:53:00 PM
Tags: Technologies, Publisher, Ad Serving

What is an Ad Server?

The title, “What is an ad server” might seem too basic for anyone that is already familiar with ad operations. But there IS confusion about this! Sinc...

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by Suvi Leino on Apr 10, 2018 3:57:00 PM
Tags: Programmatic, Publisher, Ad Serving

Publisher, add the Ads.txt file to your site now!

The Implementation of Ads.txt file has become a standard very rapidly. By the end of October, DoubleClick Bid Manager will only buy a publisher’s inve...

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by Suvi Leino on Oct 10, 2017 4:52:00 PM
Tags: Technologies, Publisher, Ad Serving

Tips for a Successful Ad Server Migration

Are you considering to change ad server? Ad server migration and implementation requires ad management skills and a thorough knowledge of ad operation...

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by Suvi Leino on May 15, 2017 5:03:00 PM
 

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