IAB Transparency & Consent Framework (TCF) is an open standard created jointly by IAB Europe and the industry and launched in 2018 to meet the req...

Both advertisers and publishers have recently returned to a topic that started trending a few years ago: they want to create transparency in digital a...

Prebid Server has been growing rapidly in popularity, but that doesn't stop Prebid JS from evolving. On May 25th, 2023, Prebid hosted a webinar to ann...

Contextual data and advertising targeting based on it is one of the methods that we believe will gain an increasingly important role in publishers' da...

Familiar and reliable third-party cookies that have served the digital advertising industry for years are likely to disappear from the market in the f...

With the ongoing changes in the programmatic advertising ecosystem, server-side has emerged as a crucial tool for publishers to optimise their adverti...

In February, the Relevant Digital team assembled to celebrate the successes of the year 2022 and chart the course for 2023. With a fast-paced and exhi...

In 2022, programmatic advertising continued to have a significant impact on publishers, offering them a more efficient and automated way to sell ad in...

At the turn of the year, we at Relevant Digital have had a habit of looking ahead and sharing our views on what we think the future looks like from th...

Investing in the viewability of ad placements is always topical. What makes it especially important is that advertising buyers are more aware and dema...