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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Privacy, GDPR, Publisher, IAB, TCF

TCF version 2.2 - What should I know as a publisher?

IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compli...

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by Suvi Leino on Sep 18, 2023 11:49:00 AM
Tags: Privacy, GDPR, Publisher, IAB, TCF

Belgian data protection authority APD's decision on IAB Europe's TCF standard - what's the situation?

IAB Transparency & Consent Framework (TCF) is an open standard created jointly by IAB Europe and the industry and launched in 2018 to meet the req...

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by Suvi Leino on Sep 8, 2023 9:00:00 AM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Supply Path Optimisation (SPO) promotes transparency and efficiency in the advertising ecosystem

Both advertisers and publishers have recently returned to a topic that started trending a few years ago: they want to create transparency in digital a...

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by Suvi Leino on Sep 5, 2023 6:31:00 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Key takeaways from Prebid.js webinar: updates and roadmap

Prebid Server has been growing rapidly in popularity, but that doesn't stop Prebid JS from evolving. On May 25th, 2023, Prebid hosted a webinar to ann...

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by Thuy Ho on May 30, 2023 5:19:33 PM
Tags: Data, Publisher, Cookies

The importance of contextual data for publishers: Opportunities, ethical considerations and future perspectives

Contextual data and advertising targeting based on it is one of the methods that we believe will gain an increasingly important role in publishers' da...

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by Suvi Leino on May 2, 2023 11:51:53 AM
Tags: Data, Publisher, Cookies

Key data trends for Publishers in 2024

Familiar and reliable third-party cookies that have served the digital advertising industry for years are likely to disappear from the market in the f...

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by Suvi Leino on Mar 20, 2023 4:10:08 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Prebid Server - Development plans and potentials for revenue

With the ongoing changes in the programmatic advertising ecosystem, server-side has emerged as a crucial tool for publishers to optimise their adverti...

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by Thuy Ho on Mar 20, 2023 3:27:08 PM
Tags: Programmatic, Publisher, Relevant Digital, Ad Serving, Relevant Yield

Relevant Digital's priorities 2023

In February, the Relevant Digital team assembled to celebrate the successes of the year 2022 and chart the course for 2023. With a fast-paced and exhi...

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by Suvi Leino on Mar 2, 2023 1:01:18 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Prebid's 2023 Trends

In 2022, programmatic advertising continued to have a significant impact on publishers, offering them a more efficient and automated way to sell ad in...

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by Thuy Ho on Feb 1, 2023 3:30:00 PM
Tags: Data, Privacy, Programmatic, Publisher, Relevant Digital, Header Bidding

What developments can be expected in digital media sales in 2023?

At the turn of the year, we at Relevant Digital have had a habit of looking ahead and sharing our views on what we think the future looks like from th...

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by Suvi Leino on Jan 5, 2023 12:39:00 PM
 

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