Programmatic Advertising - Highlights of 2020
IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering trends, ...
We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.
IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering trends, ...
Data targeting is becoming more common in digital advertising. Lately we have seen a lot of discussion about data quality and transparency. It’s inter...
More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. These calls can be made either client-side ...
For many online publishers, programmatic advertising is an important source of revenue. As the share of programmatic revenues is increasing together w...
We are pleased to announce that Relevant Yield is one of ATS London’s partners this year. We will be there in person November 3-4, 2021 at the London,...
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