Programmatic Advertising - Highlights of 2020
IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering trends, ...
We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.
IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering trends, ...
Data targeting is becoming more common in digital advertising. Lately we have seen a lot of discussion about data quality and transparency. It’s inter...
In June 2020, Apple announced that in the future, iOS applications must obtain consent from users to track their ads or use the IDFA. The IDFA, abbrev...
Deleting third-party cookies from Chrome is a headache for publishers, especially for programmatic revenue. The possibilities of programmatic targetin...
IAB Europe’s flagship event of the year, IAB Interact, will be held virtually next week. The event is spread over three days from Tuesday to Thursday ...
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