Key findings: Attitudes to programmatic advertising 2022
The "Attitudes to Programmatic Advertising" report published annually by IAB Europe has been published again in September. The report is a comprehensi...
We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.
The "Attitudes to Programmatic Advertising" report published annually by IAB Europe has been published again in September. The report is a comprehensi...
Data targeting is becoming more common in digital advertising. Lately we have seen a lot of discussion about data quality and transparency. It’s inter...
Prebid Server has been growing rapidly in popularity, but that doesn't stop Prebid JS from evolving. On May 25th, 2023, Prebid hosted a webinar to ann...
Contextual data and advertising targeting based on it is one of the methods that we believe will gain an increasingly important role in publishers' da...
At the start of 2020, Google revealed plans to block third-party cookies in its Chrome browser within two years. However, in July 2022, the tech giant...
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