Key findings: Attitudes to programmatic advertising 2022
The "Attitudes to Programmatic Advertising" report published annually by IAB Europe has been published again in September. The report is a comprehensi...
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The "Attitudes to Programmatic Advertising" report published annually by IAB Europe has been published again in September. The report is a comprehensi...
Data targeting is becoming more common in digital advertising. Lately we have seen a lot of discussion about data quality and transparency. It’s inter...
Increasing revenue streams from digital advertising and commercialising media are challenging and exciting tasks requiring creativity. Although every ...
The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising r...
The world of programmatic advertising is in constant flux. This challenges publishers to keep up with developments and maintain in-house expertise. On...
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