RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Apr 25 2025
  • by Suvi Leino
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What Google’s Ad Tech Monopoly Ruling Means for Digital Publishers

In April 2025, a U.S. federal court issued a landmark ruling: Google ...

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blog
Apr 7 2025
  • by Suvi Leino
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Trusted Server Explained: Why It Matters for Publishers in 2025

Trusted Server is an open-source server-side solution developed by ...

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blog
Mar 11 2025
  • by Suvi Leino
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Relevant Digital Expands Its Presence in the U.S. Market

Relevant Digital continues its expansion in the North American market ...

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blog
Feb 11 2025
  • by Suvi Leino
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Programmatic and Direct Ad Sales: Why Publishers Need Both

The advertising sales landscape is more diverse than ever, and it is ...

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blog
Jan 16 2025
  • by Suvi Leino
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Overview of the "Pay or Okay" Model in Europe

In recent years, the funding models for digital services have become ...

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blog
Jan 14 2025
  • by Petri Kokkonen
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How Relevant Yield Helps Publishers Succeed: Vision and Innovation in Action

At our core, we are driven by curiosity and a passion for supporting ...

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blog
Jan 14 2025
  • by Simo Kulmala
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Programmatic Advertising Trends 2025: What Publishers Should Watch

Programmatic advertising has established itself as the cornerstone of ...

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blog
Dec 10 2024
  • by Suvi Leino
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SSP Curated Deals: Do They Benefit Publishers?

At the core of a digital publisher’s success lies the ability to ...

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blog
Dec 10 2024
  • by Suvi Leino
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AdTech in Review: Key Trends and Takeaways from 2024

The year 2024 marked a significant turning point for digital media. ...

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blog
Nov 6 2024
  • by Suvi Leino
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Programmatic Advertising in 2024: Key Publisher Insights and Attitudes

IAB Europe has again released its annual 'Attitudes to Programmatic ...

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