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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Recent Posts

Tags: Programmatic, Publisher, Ad Serving, Relevant Yield

Guide: How to Optimize programmatic revenue?

For many online publishers, programmatic advertising is an important source of revenue. As the share of programmatic revenues is increasing together w...

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by Suvi Leino on Sep 10, 2021 3:36:53 PM
Tags: Relevant Digital, Relevant Yield, Event

Relevant Yield is ATS London 2021 partner

We are pleased to announce that Relevant Yield is one of ATS London’s partners this year. We will be there in person November 3-4, 2021 at the London,...

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by Suvi Leino on Sep 8, 2021 5:02:34 PM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield, Prebid

How can a publisher take advantage of prebid video to increase ad sales?

A publisher can simplify and speed up the commercialization of advertising inventory with advanced Header Bidding. Header Bidding is a technology that...

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by Suvi Leino on Sep 8, 2021 2:43:03 PM
Tags: Privacy, Google, Programmatic, Publisher, Cookies

Google gave more time to prepare for a cookieless future - what does that mean for publishers?

In June, Google announced that it would postpone the removal of third-party cookie support from Chrome until 2023, adding about one year to the origin...

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by Suvi Leino on Sep 8, 2021 1:54:11 PM
Tags: Programmatic, Technologies, Header Bidding, Ad Serving, Relevant Yield

Next Day Media increased its efficiency and revenue with Relevant Yield

Next Day Media works with a large number of Europe’s leading Publishers, primarily in the Netherlands and Belgium; reaching more than 12 million uniqu...

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by Suvi Leino on Sep 2, 2021 10:50:00 AM
Tags: Relevant Digital, Relevant Yield, Event

Hope we will meet in person at Programmatic I/O - The world’s leading conference on programmatic marketing

We were planning to attend several events in 2020 and 2021, but the past 1.5 years have been exceptional and the events have had to be canceled one af...

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by Suvi Leino on Aug 23, 2021 4:22:08 PM
Tags: Relevant Digital

We are looking for a SALES MANAGER to accelerate international growth

Your role will be to sell Relevant Digital’s software solutions to a demanding international clientele. You are responsible for identifying leads and ...

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by Suvi Leino on Aug 17, 2021 3:16:04 PM
Tags: Privacy, GDPR, Advertiser, Publisher

Apple's IDFA update came into effect, what does the situation look like now?

In June 2020, Apple announced that in the future, iOS applications must obtain consent from users to track their ads or use the IDFA. The IDFA, abbrev...

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by Suvi Leino on Jun 1, 2021 2:00:00 PM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield, Prebid

How does Prebid make the future without cookies easier for publishers?

Deleting third-party cookies from Chrome is a headache for publishers, especially for programmatic revenue. The possibilities of programmatic targetin...

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by Suvi Leino on Jun 1, 2021 12:49:52 PM
Tags: IAB, Relevant Digital

The current state and future of digital advertising from the top of Europe - IAB Interact starts next week!

IAB Europe’s flagship event of the year, IAB Interact, will be held virtually next week. The event is spread over three days from Tuesday to Thursday ...

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by Petri Kokkonen on May 19, 2021 1:04:10 PM
 

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