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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Optimisation tips

How to Utilise Sales Data in Advertising Sales?

Sales data is an invaluable resource in advertising sales, providing valuable insights that can be utilised in various ways. It helps predict future a...

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by Suvi Leino on May 6, 2024 4:55:33 PM
Tags: Privacy, Google, Programmatic, Publisher, Cookies

Commercialising Cookieless Inventory: Current Status and Future Outlook

Recently, Google announced that removing third-party cookie support in the Chrome browser will be postponed to 2025. Google cited additional time to d...

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by Petri Kokkonen on May 6, 2024 4:27:27 PM
Tags: Privacy, Google, Programmatic, Publisher, Cookies

How can publishers prepare for a cookieless 2025?

The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising r...

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by Suvi Leino on Apr 23, 2024 1:17:00 PM
Tags: Optimisation tips

Increasing ad revenue: Timeouts

Timeouts can significantly impact publishers' digital ad revenues, particularly programmatic ad sales. In this blog post, we'll delve into how a caref...

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by Suvi Leino on Mar 27, 2024 3:09:46 PM
Tags: Programmatic, Relevant Digital, Relevant Yield, Prebid

What should publishers know about developing in-house vs. buying tech solutions?

Working with publishers has taught Relevant Digital much about the ins and outs of developing technology in-house versus utilising solutions developed...

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by Suvi Leino on Mar 26, 2024 12:09:08 PM
Tags: Optimisation tips

Unified platform for Ad inventory monetisation

Navigating the complexities of digital advertising, especially when managing and optimising ad revenues across multiple channels, remains a significan...

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by Suvi Leino on Mar 14, 2024 3:29:36 PM
Tags: Privacy, Google, Programmatic, Publisher, Cookies

Insights into cookieless Chrome audience - Time of rebuilding

"It's the end of the world as we know it, and I feel fine," sang R.E.M. in their hit released at the end of the '80s. Maybe it's a bit of a dramatic s...

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by Petri Kokkonen on Feb 28, 2024 2:24:13 PM
Tags: Privacy, Technologies, Publisher, Ad Serving

Why are ads not always displayed in Safari's Private Browsing mode?

Private Browsing is a feature of the Safari browser that allows users to browse the web without leaving traces in the browsing history or saving cooki...

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by Suvi Leino on Feb 28, 2024 1:38:10 PM
Tags: Privacy, CMP, Publisher, IAB, Ad Serving

Digital services act (DSA) and its impact on online platform publishers

The Digital Services Act (DSA) is a regulation of the European Union that will become applicable on February 16, 2024, to improve the regulation of di...

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by Suvi Leino on Feb 21, 2024 12:48:53 PM
Tags: Data, Privacy, Programmatic, Publisher, Relevant Digital, Header Bidding

What developments can be expected in digital media sales in 2024?

At the beginning of the year, it has been our tradition at Relevant Digital to look forward and share our insights into what the new year looks like f...

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by Suvi Leino on Jan 16, 2024 1:27:16 PM
 

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