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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Recent Posts

Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

How to foster innovative and sustainable media sales?

Increasing revenue streams from digital advertising and commercialising media are challenging and exciting tasks requiring creativity. Although every ...

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by Suvi Leino on Nov 14, 2023 8:29:57 PM
Tags: Privacy, Google, Programmatic, Publisher, Cookies

How can publishers prepare for a cookieless 2024?

The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising r...

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by Suvi Leino on Nov 13, 2023 1:55:56 PM
Tags: Programmatic, Relevant Digital, Relevant Yield, Prebid

How to evaluate monetisation tools and support for developing programmatic sales

The world of programmatic advertising is in constant flux. This challenges publishers to keep up with developments and maintain in-house expertise. On...

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by Suvi Leino on Oct 20, 2023 12:38:30 PM
Tags: Programmatic, Relevant Digital, Artificial intelligence

How AI Destroyed Jobs in Programmatic Advertising

This is the first in a series of posts about AI that I will be writing. As opposed to many of my usual, more technical, or at least lower-level posts ...

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by Tuukka Aaltonen on Oct 9, 2023 1:17:10 PM
Tags: Relevant Digital, Relevant Yield, Event

DMEXCO 2023: Experiences and Highlights

Every year, Relevant Digital eagerly looks forward to DMEXCO, the place where we connect with all of the great minds in the digital advertising indust...

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by Thuy Ho on Oct 4, 2023 10:58:04 AM
Tags: Data, Privacy, Google, Cookies

Google Privacy Sandbox APIs

At the start of 2020, Google revealed plans to block third-party cookies in its Chrome browser within two years. However, in July 2022, the tech giant...

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by Suvi Leino on Sep 28, 2023 12:36:00 PM
Tags: Privacy, GDPR, Publisher, IAB, TCF

TCF version 2.2 - What should I know as a publisher?

IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compli...

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by Suvi Leino on Sep 18, 2023 11:49:00 AM
Tags: Relevant Digital

We are looking for a full stack developer with DevOps skills

Interested in working with a data heavy SaaS and advanced data visualisations? We’re looking for a full stack developer to work on our primary product...

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by Ronny Linder on Sep 17, 2023 4:29:00 PM
Tags: Privacy, GDPR, Publisher, IAB, TCF

Belgian data protection authority APD's decision on IAB Europe's TCF standard - what's the situation?

IAB Transparency & Consent Framework (TCF) is an open standard created jointly by IAB Europe and the industry and launched in 2018 to meet the req...

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by Suvi Leino on Sep 8, 2023 9:00:00 AM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Supply Path Optimisation (SPO) promotes transparency and efficiency in the advertising ecosystem

Both advertisers and publishers have recently returned to a topic that started trending a few years ago: they want to create transparency in digital a...

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by Suvi Leino on Sep 5, 2023 6:31:00 PM
 

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