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Relevant Digital Oy

We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Advertiser, Programmatic, Publisher, Survey

Key findings: Attitudes to programmatic advertising 2023

IAB Europe has again released its annual 'Attitudes to Programmatic Advertising' report. The report provides a comprehensive analysis of the state of ...

by Suvi Leino on Dec 11, 2023 10:53:26 PM
Tags: Programmatic, Header Bidding, Ad Serving, Relevant Yield, Mobile

Navigating Prebid Server for In-App Monetisation: Insights and Considerations

Have you been noticing ‘in-app headerbidding’ appearing more frequently in your feeds lately? It's because ad monetisation in apps is gaining momentum...

by Alex Fawcett on Dec 8, 2023 8:30:18 AM
Tags: Programmatic, Publisher, Ad Serving, Relevant Yield, API Insights

Mistakes to Avoid in Programmatic Selling?

Programmatic advertising began shaping up in the mid-2000s with the emergence of real-time bidding (RTB) technology. Over the past 15+ years, we've wi...

by Thuy Ho on Dec 7, 2023 5:50:27 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

How to foster innovative and sustainable media sales?

Increasing revenue streams from digital advertising and commercialising media are challenging and exciting tasks requiring creativity. Although every ...

by Suvi Leino on Nov 14, 2023 8:29:57 PM
Tags: Programmatic, Relevant Digital, Relevant Yield, Prebid

How to evaluate monetisation tools and support for developing programmatic sales

The world of programmatic advertising is in constant flux. This challenges publishers to keep up with developments and maintain in-house expertise. On...

by Suvi Leino on Oct 20, 2023 12:38:30 PM
Tags: Programmatic, Relevant Digital, Artificial intelligence

How AI Destroyed Jobs in Programmatic Advertising

This is the first in a series of posts about AI that I will be writing. As opposed to many of my usual, more technical, or at least lower-level posts ...

by Tuukka Aaltonen on Oct 9, 2023 1:17:10 PM
Tags: Relevant Digital, Relevant Yield, Event

DMEXCO 2023: Experiences and Highlights

Every year, Relevant Digital eagerly looks forward to DMEXCO, the place where we connect with all of the great minds in the digital advertising indust...

by Thuy Ho on Oct 4, 2023 10:58:04 AM
Tags: Privacy, GDPR, Publisher, IAB, TCF

TCF version 2.2 - What should I know as a publisher?

IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compli...

by Suvi Leino on Sep 18, 2023 11:49:00 AM
Tags: Relevant Digital

We are looking for a full stack developer with DevOps skills

Interested in working with a data heavy SaaS and advanced data visualisations? We’re looking for a full stack developer to work on our primary product...

by Ronny Linder on Sep 17, 2023 4:29:00 PM
Tags: Privacy, GDPR, Publisher, IAB, TCF

Belgian data protection authority APD's decision on IAB Europe's TCF standard - what's the situation?

IAB Transparency & Consent Framework (TCF) is an open standard created jointly by IAB Europe and the industry and launched in 2018 to meet the req...

by Suvi Leino on Sep 8, 2023 9:00:00 AM

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