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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Data, Privacy, Google, Cookies

Google Privacy Sandbox APIs

At the beginning of 2020 Google announced that it will be blocking third-party cookies in Chrome browser within two years. Chrome’s user base is so la...

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by Suvi Leino on Mar 4, 2021 12:36:00 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

What are the benefits of using a Prebid Server?

More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. These calls can be made either client-side ...

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by Suvi Leino on Feb 10, 2021 1:56:06 PM
Tags: Data, Privacy, Google, Cookies

Targeted advertising: Will FLoC replace third-party cookies in Chrome browser?

At the beginning of 2020 Google announced that it will be blocking third-party cookies in Chrome browser within two years. Chrome’s user base is so la...

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by Suvi Leino on Feb 4, 2021 2:14:29 PM
Tags: Relevant Digital

Relevant Digital’s Customer satisfaction

At the end of 2020 we carried out our customer satisfaction survey among our Relevant customers. The survey was conducted for the fifth time. We would...

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by Suvi Leino on Feb 2, 2021 11:00:00 AM
Tags: Advertiser, Publisher, Relevant Digital

Digital media and marketing trends for 2021

Gradually the year is coming to an end and our thoughts turn to the coming year. In many ways, this year has been very exceptional for all of us. On t...

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by Suvi Leino on Dec 9, 2020 12:39:00 PM
Tags: Programmatic, Publisher, Ad Serving, Relevant Yield

How to increase the programmatic revenue?

Typically, programmatic sales means selling and buying online advertising, often using fully automated systems, thereby deviating from traditional sal...

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by Suvi Leino on Nov 30, 2020 6:45:00 AM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield

Header bidding Analytics: Important metrics to follow?

Header bidding is a good revenue driver for publishers, but its reporting and optimization can be confusing and time-consuming. By going through this ...

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by Suvi Leino on Oct 21, 2020 10:25:08 AM
Tags: Advertiser, Programmatic, Publisher, Survey

Programmatic Advertising - Highlights of 2020

IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering trends, ...

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by Suvi Leino on Oct 9, 2020 10:00:00 AM
Tags: Technologies, Relevant Yield

Relevant Yield includes now a dynamic header bidding management

Nordic-based Relevant Digital is well known for Relevant Yield, its comprehensive sales reporting dashboard that supports both publishers and sales ho...

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by Petri Kokkonen on Aug 19, 2020 2:31:04 PM
Tags: Data, Relevant Audience, Advertiser

Where should you pay attention to when buying data audiences?

Instead of buying ad spaces the advertisers are opting to buy audiences. Armed with audience data, you can target ad viewers for example at a demograp...

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by Suvi Leino on Jul 14, 2020 1:13:21 PM
 

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