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RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Jun 11 2025

Digital Services Act (DSA) and Its Impact on Online Platform Publishers

The Digital Services Act (DSA) is a regulation of the European Union ...

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blog
Jun 9 2025

Should Publishers Manage Programmatic In-House or Outsource to a Managed Service?

News websites don’t just deliver stories, they also deliver ads. And ...

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blog
May 22 2025

What Google’s Ad Tech Monopoly Ruling Means for Digital Publishers

In April 2025, a U.S. federal court issued a landmark ruling: Google ...

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blog
May 12 2025

Demand Path Optimisation Survey: Aligning Publisher and SSP Goals

The efficiency of the digital advertising market does not depend ...

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blog
Apr 30 2025

Third-Party Cookies Remain in Chrome: Key Takeaways for Publishers

In April 2025, Google announced that it would no longer roll out a ...

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blog
Apr 30 2025

5 Essential Metrics to Improve Header Bidding Performance

Header bidding is a technique where the publisher simultaneously ...

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blog
Apr 7 2025

Trusted Server Explained: Why It Matters for Publishers in 2025

Trusted Server is an open-source server-side solution developed by ...

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blog
Apr 3 2025

Multivariate Testing in Ad Monetisation: Effective Strategies for Publishers

"Start testing, stop guessing" is Relevant Digital's motto, as our ...

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blog
Apr 3 2025

Making Sales Data Actionable: How to Boost Ad Performance With the Right Insights

Digital ad sales today is all about continuous optimisation, rapid ...

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blog
Mar 12 2025

AI and Header Bidding – Efficiency and Better Results

Header Bidding allows publishers to increase their ad revenue in ...

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