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Dec 17 2025
Highlights from December: Ad Tech Insights
In December, our recap focuses on three developments shaping ...
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Dec 17 2025
AdTech in Review: Key Trends and Takeaways from 2025
Many changes that were already underway became permanent parts of the ...
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Dec 17 2025
How Publishers Should Approach Lazy Loading for Better Viewability
Lazy loading isn’t simply “don’t load ads until users scroll near ...
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Nov 24 2025
Highlights from November: Ad Tech Insights
In November, three themes stood out among others: practical lessons ...
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Nov 24 2025
How Timeouts Can Help Increase Ad Revenue
Timeouts can significantly impact publishers' digital ad revenues, ...
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Nov 17 2025
How JP/Politikens Hus Improved Ad Revenue Reporting and Efficiency With Relevant Yield
JP/Politikens Hus is one of Denmark’s leading media companies. They ...
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Oct 27 2025
Highlights from October: Ad Tech Insights
October brought plenty of discussion around some of the industry’s ...
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Oct 27 2025
Prebid Testing: How Server-Side, Client-Side, and Parallel Bidding Compare
Prebid has become a popular industry standard for header bidding ...
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Oct 27 2025
Best Practices for Prebid
There are countless small tweaks in Prebid that can make a big ...
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Sep 24 2025
How Does the Change in Transaction ID Affect Programmatic Advertising?
Transaction ID (TID) is a technical identifier used in programmatic ...
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