Sep 13 2024
Google Topics API in Prebid, does it bring value for buyers and sellers?
In July, we heard that the hard cut of Google Chrome 3rd-party ...
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Sep 9 2024
Ad Sales Analytics and Effective Optimisation with Data
Today, almost everyone in ad sales uses some form of analytics to ...
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Aug 13 2024
Meet the Relevant Yield team at DMEXCO 2024
The Relevant Yield team is heading to Dmexco in Cologne this ...
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Aug 8 2024
WetterOnline succeeds with Prebid Mobile integration
WetterOnline is a popular and well-loved name in Germany and ...
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Aug 8 2024
Google's new approach: What does the retention of third-party cookies mean?
In July 2024, Google announced on its blog that it would no longer ...
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Aug 6 2024
Google Privacy Sandbox APIs
In July 2024, Google announced an update to its approach to ...
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Jul 3 2024
Cannes Lions 2024: Trends And Highlights
Cannes Lions is a rather new event for Relevant Digital, as we didn’t ...
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Jun 25 2024
Overview of the "Pay or Okay" Model in Europe
In recent years, the funding models for digital services have become ...
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Jun 13 2024
Privacy Sandbox Topics API tests: Updated insights
Nearly six months have passed since Google reduced third-party cookie ...
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Jun 11 2024
How to simplify header bidding management?
Header bidding is one of the best and most common money-makers in ...
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