RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Feb 21 2024
  • by Suvi Leino
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Digital Services Act (DSA) and Its Impact on Online Platform Publishers

The Digital Services Act (DSA) is a regulation of the European Union ...

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blog
Jan 16 2024
  • by Suvi Leino
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What to Expect in Digital Media Sales in 2024

At the beginning of the year, it has been our tradition at Relevant ...

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blog
Jan 15 2024
  • by Suvi Leino
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How to Optimise Ad Sales and Operations for Better Energy Efficiency

In today's digital advertising industry, there is a growing ...

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blog
Jan 11 2024
  • by Suvi Leino
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Header Bidding Analytics: Key Metrics Publishers Should Track

Header bidding is a technique where the publisher simultaneously ...

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blog
Nov 28 2023
  • by Suvi Leino
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Protect Your Digital Ad Revenue With Relevant Yield’s Smart Alarms

Digital sales, development, and ad ops teams usually have a lot going ...

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blog
Nov 14 2023
  • by Suvi Leino
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How to Foster Innovation and Sustainability in Media Sales

Increasing revenue streams from digital advertising and ...

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blog
Oct 20 2023
  • by Suvi Leino
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How to Choose the Right Monetisation Tools for Programmatic Growth

The world of programmatic advertising is constantly changing, which ...

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blog
Sep 18 2023
  • by Suvi Leino
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TCF 2.2 for Publishers: What You Need to Know

IAB Europe’s Transparency & Consent Framework program helps ...

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blog
Sep 8 2023
  • by Suvi Leino
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Belgium’s APD and the IAB TCF Decision: What’s the Current Situation?

IAB Transparency & Consent Framework (TCF) is an open standard ...

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blog
Sep 5 2023
  • by Suvi Leino
  • 0 Comments

Supply Path Optimisation (SPO): Driving Transparency and Efficiency in Ad Tech

Both advertisers and publishers have recently returned to a topic ...

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