Jan 16 2024
What developments can be expected in digital media sales in 2024?
At the beginning of the year, it has been our tradition at Relevant ...
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Jan 15 2024
How to optimise advertising sales and operations for greater energy efficiency?
In today's digital advertising industry, there is a growing ...
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Jan 11 2024
Header bidding analytics: Important metrics to follow?
Header bidding is a technique where the publisher simultaneously ...
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Nov 28 2023
Protect Your Digital Advertising Revenues with Relevant Yield Alarms
Digital sales, development, and ad ops teams usually have a lot going ...
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Nov 14 2023
How to foster innovative and sustainable media sales?
Increasing revenue streams from digital advertising and ...
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Oct 20 2023
How to evaluate monetisation tools and support for developing programmatic sales
The world of programmatic advertising is in constant flux. This ...
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Sep 18 2023
TCF version 2.2 - What should I know as a publisher?
IAB Europe’s Transparency & Consent Framework program to help ...
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Sep 8 2023
Belgian data protection authority APD's decision on IAB Europe's TCF standard - what's the situation?
IAB Transparency & Consent Framework (TCF) is an open standard ...
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Sep 5 2023
Supply Path Optimisation (SPO) promotes transparency and efficiency in the advertising ecosystem
Both advertisers and publishers have recently returned to a topic ...
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May 2 2023
The importance of contextual data for publishers: Opportunities, ethical considerations and future perspectives
Contextual data and advertising targeting based on it is one of the ...
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