RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Nov 14 2023
  • by Suvi Leino
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How to foster innovative and sustainable media sales?

Increasing revenue streams from digital advertising and ...

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blog
Oct 20 2023
  • by Suvi Leino
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How to evaluate monetisation tools and support for developing programmatic sales

The world of programmatic advertising is in constant flux. This ...

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blog
Sep 18 2023
  • by Suvi Leino
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TCF version 2.2 - What should I know as a publisher?

IAB Europe’s Transparency & Consent Framework program to help ...

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blog
Sep 8 2023
  • by Suvi Leino
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Belgian data protection authority APD's decision on IAB Europe's TCF standard - what's the situation?

IAB Transparency & Consent Framework (TCF) is an open standard ...

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blog
Sep 5 2023
  • by Suvi Leino
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Supply Path Optimisation (SPO) promotes transparency and efficiency in the advertising ecosystem

Both advertisers and publishers have recently returned to a topic ...

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blog
May 2 2023
  • by Suvi Leino
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The importance of contextual data for publishers: Opportunities, ethical considerations and future perspectives

Contextual data and advertising targeting based on it is one of the ...

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blog
Mar 22 2023
  • by Suvi Leino
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GUIDE: How the sell-side can build a strong stack?

Media and websites are different and not all solutions are suitable ...

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blog
Mar 20 2023
  • by Suvi Leino
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Key data trends for Publishers in 2024

Familiar and reliable third-party cookies that have served the ...

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blog
Mar 2 2023
  • by Suvi Leino
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Relevant Digital's priorities 2023

In February, the Relevant Digital team assembled to celebrate the ...

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blog
Jan 5 2023
  • by Suvi Leino
  • 0 Comments

What developments can be expected in digital media sales in 2023?

At the turn of the year, we at Relevant Digital have had a habit of ...

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