RELEVANT DIGITAL - BLOG
Expertise and current insights on digital media commercialisation and advertising
- by Suvi Leino
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How to foster innovative and sustainable media sales?
Increasing revenue streams from digital advertising and ...
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How to evaluate monetisation tools and support for developing programmatic sales
The world of programmatic advertising is in constant flux. This ...
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TCF version 2.2 - What should I know as a publisher?
IAB Europe’s Transparency & Consent Framework program to help ...
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Belgian data protection authority APD's decision on IAB Europe's TCF standard - what's the situation?
IAB Transparency & Consent Framework (TCF) is an open standard ...
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Supply Path Optimisation (SPO) promotes transparency and efficiency in the advertising ecosystem
Both advertisers and publishers have recently returned to a topic ...
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The importance of contextual data for publishers: Opportunities, ethical considerations and future perspectives
Contextual data and advertising targeting based on it is one of the ...
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GUIDE: How the sell-side can build a strong stack?
Media and websites are different and not all solutions are suitable ...
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Key data trends for Publishers in 2024
Familiar and reliable third-party cookies that have served the ...
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Relevant Digital's priorities 2023
In February, the Relevant Digital team assembled to celebrate the ...
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What developments can be expected in digital media sales in 2023?
At the turn of the year, we at Relevant Digital have had a habit of ...
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