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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tuukka Aaltonen

Tuukka Aaltonen
Tuukka combines technical and commercial expertise with a deep understanding of ad tech and proficiency in agile development practices to drive growth for our customers' advertising businesses.
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Recent Posts
Tags: Programmatic, Relevant Digital, Artificial intelligence

How AI Destroyed Jobs in Programmatic Advertising

This is the first in a series of posts about AI that I will be writing. As opposed to many of my usual, more technical, or at least lower-level posts ...

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by Tuukka Aaltonen on Oct 9, 2023 1:17:10 PM
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Recent Blog Posts

Google Privacy Sandbox APIs

At the start of 2020, Google revealed plans to block third-party cookies in its Chrome browser within two years. However, in July 2022, the tech giant...

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How can publishers prepare for a cookieless 2025?

The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising r...

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What should publishers know about developing in-house vs. buying tech solutions?

Working with publishers has taught Relevant Digital much about the ins and outs of developing technology in-house versus utilising solutions developed...

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