RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Apr 3 2025
  • by Thuy Ho
  • 0 Comments

Multivariate Testing in Ad Monetisation: Effective Strategies for Publishers

"Start testing, stop guessing" is Relevant Digital's motto, as our ...

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blog
Mar 12 2025
  • by Suvi Leino
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AI and Header Bidding – Efficiency and Better Results

Header Bidding allows publishers to increase their ad revenue in ...

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blog
Sep 9 2024
  • by Thuy Ho
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How to Optimise Ad Sales With Smart Analytics and Actionable Data

Today, almost everyone in ad sales uses some form of analytics to ...

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blog
Mar 27 2024
  • by Suvi Leino
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How Timeouts Can Help Increase Ad Revenue

Timeouts can significantly impact publishers' digital ad revenues, ...

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blog
Jan 11 2024
  • by Suvi Leino
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Header Bidding Analytics: Key Metrics Publishers Should Track

Header bidding is a technique where the publisher simultaneously ...

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blog
Jul 7 2023
  • by Thuy Ho
  • 0 Comments

Case Study: Multivariate Testing Done With Relevant Yield

Before we became an AdTech company, Relevant Digital provided ...

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blog
Dec 30 2022
  • by Suvi Leino
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How to Improve Ad Viewability: 5 Proven Ways to Maximise Visibility and Revenue

Investing in the viewability of ad placements is always topical. ...

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