Feb 11 2025
How AI Assistants Are Changing Ad Revenue Optimisation and Analytics
Managing ad sales is more complex than ever, yet it presents ...
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Feb 10 2025
Relevant AI Is Here: Smarter Ad Monetisation With AI-Powered Assistance
Relevant Digital introduces Relevant AI. This AI-powered tool ...
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Jan 16 2025
Overview of the "Pay or Okay" Model in Europe
In recent years, the funding models for digital services have become ...
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Jan 14 2025
How Relevant Yield Helps Publishers Succeed: Vision and Innovation in Action
At our core, we are driven by curiosity and a passion for supporting ...
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Jan 14 2025
Programmatic Advertising Trends 2025: What Publishers Should Watch
Programmatic advertising has established itself as the cornerstone of ...
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Dec 10 2024
SSP Curated Deals: Do They Benefit Publishers?
At the core of a digital publisher’s success lies the ability to ...
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Dec 10 2024
AdTech in Review: Key Trends and Takeaways from 2024
The year 2024 marked a significant turning point for digital media. ...
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Nov 6 2024
Programmatic Advertising in 2024: Key Publisher Insights and Attitudes
IAB Europe has again released its annual 'Attitudes to Programmatic ...
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Nov 5 2024
Getting Started with Prebid Server: A Practical Guide for Publishers
Header bidding is a programmatic ad sales technique used by more than ...
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Nov 5 2024
Digital Media in 2025: Innovation, Strategy, and Growth Outlook
The digital media industry is transitioning into a new era, where ...
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